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9 Social Content Trends to Watch in 2016

Arik C. Hanson, ACH Communications

March 21, 2016

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ABOUT ARIK

• 20 years agency, corporate;

#SoloPR since 2009;

@arikhanson

• Blogger, podcaster,

e-newsletter maker, board

member, event organizer

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#1: Less is the new more

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#2: Is the corporate blog still social

marketing’s home base?

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#3: Instagram Zero is here.

“Across more than 400 campaigns measured globally with Nielsen Brand Effect, ad recall from sponsored posts on Instagram was 2.8x higher than Nielsen’s norms for online advertising.”

“Now, as we look to build on this momentum, we’re focused on three key areas: Expanding ad offerings to include action-oriented formats, enabling more targeting capabilities, and making it easier for businesses large and small to buy ads on Instagram.”

* Source: Instagram

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#4: Live social video—brands starting to embrace

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#5: Emojis are ubiquitous

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#6: LinkedIn Publishing—still wildly under-used

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#7: The Pinterest-ification of the corporate blog

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#8: Not all brands are jumping on Snapchat

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#9: The rise of the content librarian

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9 Social Content Trends

• Less is the new more

• Is the corporate blog still “home base?”

• Instagram Zero is here

• Live social video—brands starting to embrace

• Emojis are ubiquitous

• LinkedIn Publishing—still wildly under-used

• The Pinterest-ification of the corporate blog

• Not all brands are jumping on Snapchat…just yet

• The rise of the content librarian

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@arikhansonarik@arikhanson.comarikhanson.com (sign up for Talking Points)