9 Strategies for Highly Engaging Facebook Timeline Contests

Nathan LatkaCEO, Co-founder

with presenter:

“Promotions may be administered on Page Timelines on Facebook. Businesses can now:

• Collect entries by having users post on the Page or comment/like a Page post

• Collect entries by having users message the Page

• Utilize likes as a voting

mechanism“-Facebook.com, August 26th,2013

• 1-4: Ideas for collecting entries easily through a timeline contest

• How to rapidly deploy engaging contests straight to your Facebook Timeline

• 5-9: Perfect sentence architecture for highly engaging news feed contests

• Quickly picking winners at random based on comments, likes, fans or all three

Today’s Agenda:

1. Like to Win

• Lowest barrier to entry

2. Comment to Win

• Feedback opportunity • Conversation

starter

3. Most likes on

a comment wins• Promotes quality

comments• Incentivizes

sharing with friends

4. Like & Comment to win

• Double the engagement

• One click to enter

POST ONE YOURSELF AT:

blog.heyo.com/tcc

PERFECT SENTENCE ARCHITECTURE:

Call to Action + Incentive + Ending Time + Rules and

Regulations

5. Giveaway

• Leverage product as incentive to enter

• Feature product as image

6. Photo Contest

• Specialized comment

• ‘most like’s on a photo wins’ will drive more shares and entries

7. Trivia

• Force users to learn more about your company

8. Tell a friend

• Drives new leads• Combine

contest with deal to maximize utility

9. Embed Contest

• Website• Blog• Landing Page

But now that the contest is running, how will I…

• Pick winners at random based on comments, likes, fans or all three?• Inform the winner?• End the contest?

Q + A