9 - synectics
TRANSCRIPT
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Prof. Tase and Vijay Tases
Training Workshop on
Creativity and Innovation
for Survival and Growth
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CREATIVITY TECHNIQUES
Brainstorming Checklist Attribute listing
Serendipity Synectics Morphology Forced relationships
Fission technique Fusion technique
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SYNECTICSWilliam Gordon And George Prince
Synecticos = fitting together diverse elements
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To identify promising approach or view-point,possibly leading to novel solutions to vexingproblems
Not necessarily aiming at finding fully fledeged
solutions To see unfamiliar in familiar way
To see familiar in unfamiliar way
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SYNECTICS
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SYNECTICS
Use of analogies
Direct analogy
Personal analogy
Fantasy analogy
Symbolic analogy (book-title)
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SYNECTICSWILLIAM GORDON AND GEORGE PRINCE
Direct analogy
Direct comparison of phenomenon under
discussion with some other phenomenonthat is similar enough
Generating fruitful insights
New angle of perception
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Attempt at peculiar king of empathising
Retain individual human sensibility
Simultaneous transposition into newsituation
To report what one feels, sees, hears,thinks, experiences, etc.
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PERSONAL ANALOGY
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Imagine constraintfree solution (As in our wish-fulfilling day-dreams)
Irrespective of known scientific principles
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FANTASY ANALOGY
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- Short, provocative phrase
- Capture essence of word or concept under
discussion
- Aesthetically satisfying or paradoxical
- To stimulate further exploration
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SYMBOLIC ANALOGY(BOOK TITLE)
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How to estimate petroleum reservesthousands of meters underground?
Pau: To make reservoir tell the truth
To have the oil say, how crowded it is in thereservoir rock
Not to worry whether stated goal is realistic or not
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PROBLEM:
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Evocative question from leader An aspect of pau from some other field
Crowded situation from biology
- Flies on cow-dung- Virus culture- Womb with triplets
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DIRECT ANALOGY:
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Imagine yourself as a virus in the virus-culture
How do you feel?
I am curled like a cork-screw
It is nice and warm here but I feel itchy
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PERSONAL ANALOGY:
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Fantasize without reservation
How as a virus, you would conquer the world?
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FANTASY ANALOGY:
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Poetic, compelling, two or three word title
Capturing essence of key word virus culture and
contain a paradox
Warm hate
Indifferent destruction
Compulsive indifference
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SYMBOLIC ANALOGY: BOOKTITLE
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Pick up particularly intriguing book title(compulsive indifference)
Search for direct analogy in nature Queen bee
Cat
Exploration of behaviour of one or more
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DIRECT ANALOGY:
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Potentially useful approach to originalproblem
Think how present idea, analogy, situationcould suggest solution
Idea of striking angry cat to make it calm
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FORCE FIT
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Pump down a coolant that freezes the core
sample, so that sample does not undergochanges in composition as it is brought upthousands of meters.
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Eureka!
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To identify promising approach or view-point,possibly leading to novel solutions to vexingproblems
Not necessarily aiming at finding fully-fledegedsolutions
To see unfamiliar in familiar way
To see familiar in unfamiliar way
www peertechnical net
SYNECTICS