9 transmedia trends

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Presentation at Digital Hollywood May 2011 CONTENT SUMMIT, Hosted by Flint Dille. My picks for the global Trends driving the Transmedia Industry.

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  • 1. 9 Tr a n s m e d i a Tr e n d s S tu a r t W. Vo l kow X t ro pi a Pa r tn e r s www.stuartvolkow.com svolkow@gmail.com Digital Hollywood Content Summit May 4 2011Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 1
  • 2. My Clients:Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 2
  • 3. GameificationCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 3
  • 4. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 4
  • 5. Ubiquity of Mobile Broadband Connected Internet DevicesCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 5
  • 6. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 6
  • 7. 15 Billion Connected Devices by 2015 One Billion Embedded Wireless Networking Devices and Counting Embedded WLAN products will hit billion-unit barrier in 2011 for the rst timeCopyright 2011 Stuart2011Volkow, www.stuartvolkow.com April 28, W. JAGDISH REBELLO, PHD iSupply 7
  • 8. In 10 years there will be 50 billion devices connected to the web Ericsson President and CEO Hans VestbergCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 8
  • 9. Smartphones outsold PCs in Q4 2010 > 100 Mln Win 7 B iOS Android Blackberry Web OSCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 9
  • 10. 350K New Android Activations / Day 50% U.S. Subs now on Smartphones 50x more web use with a Smartphone Google Best Practices Webinar, Elliott Nix, May 3 2011Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 10
  • 11. Mobile App Stores to Take In $3.91 Billion for 2011 Total revenues will be up 65.4 percent; Apple App Store to account for 75 percent Total download revenue from games and other applications are projected to continue rising in the next few years, jumping to $5.72 billion in 2012, $7.12 billionCopyright 2011 Stuart$8.46 billion in 2014. in 2013 and W. Volkow, www.stuartvolkow.com 11
  • 12. Globalization, Uneven GrowthCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 12
  • 13. 13
  • 14. 14
  • 15. PWCCopyright 2009, Stuart W. Volkow Media Marketplace 15 15
  • 16. Tablets Eclipse Laptops, Netbooks, and ReadersCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 16
  • 17. 18 Mln sold 2010 Est. 45-60 Mln 2011 12 Mln readers 2010Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 17
  • 18. >90 new Tablets announced at CES 2011 18Stuart W. Volkow, Copyright 2009 18
  • 19. Total book revenue will fall to $22.7 billion in 2014, down from $25.0 billion in 2010. In 2014, e-books will represent 13 percent of total U.S. book publishing revenue, up from 3 percent in 2010Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 19
  • 20. 6 Screen Connected Visual LifeCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 20
  • 21. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 21
  • 22. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 22
  • 23. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 23
  • 24. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 24
  • 25. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 25
  • 26. Eve r yo ne i s a V i d eog rap herCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 26
  • 27. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 27
  • 28. DSLR CinemaCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 28
  • 29. G e s t u r a l , N a t u r a l , U n i ve r s a l U ICopyright 2011 Stuart W. Volkow, www.stuartvolkow.com