9 ways to create brand story

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BRAND STORY

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Post on 05-Feb-2015

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How to create your brand Story? There are 9 ways to create your brand story. In this presentation, we are going to talk about how any company or product can create their own brand and what are the things company and brands should think before they go about spending marketing budgets. The key element for any brand is to get mindshare of their respective prospects. Uniqueness and Stickiness are the key.

TRANSCRIPT

Page 1: 9 Ways to Create Brand Story

BRAND STORY

Page 2: 9 Ways to Create Brand Story

“In the factory we make cosmetics; in the drugstore we sell hope”

—Charles Revson, Revlon

Happiest Minds – Confidential

Page 3: 9 Ways to Create Brand Story

Focus is non-negotiable

Disruptive Tech + HappinessHappiest Minds – Confidential

Page 4: 9 Ways to Create Brand Story

What's in a name?

Happiest Minds – Confidential

Page 5: 9 Ways to Create Brand Story

But, majority of top 50 brand names do not describe what the company does

Happiest Minds – Confidential

What's in a name?

Page 6: 9 Ways to Create Brand Story

What's in our name?

Happiest Minds – Confidential

Our logo symbolism

=

Our Being

Our Belonging

Our Becoming

++

Page 7: 9 Ways to Create Brand Story

Show …. (a higher) Cause!

Happiest Minds – Confidential

Our Being

Page 8: 9 Ways to Create Brand Story

Happiest Minds – Confidential

Our Being

Source: Crown Business; December 27, 2011

Correlation between brand’s ability to serve a

higher purpose and its financial

performance

Show …. (a higher) cause!

Page 9: 9 Ways to Create Brand Story

Happiness - Our higher cause!

Happiest Minds – Confidential

Our Mission:Happiest People.

Happiest Customers. SMILES

haring

indful

ntegrity

earning

xcellence

ocial Responsibility

Our Values:

Happiness is the meaning and the purpose of lifethe whole aim and end of human existence

- Aristotle

Page 10: 9 Ways to Create Brand Story

Brand is not lipstick

Happiest Minds – Confidential

Source:[email protected]

Page 11: 9 Ways to Create Brand Story

Happiest Minds – Confidential

Discussion with GPTW even before launch of the Company

Happiness Manifesto

Brand is not lipstick

Practice Areas

Measurement :• Happiness People Pulse• Touchstones

Page 12: 9 Ways to Create Brand Story

Happiest Minds – Confidential

TBDTechnologie

s

Analytics

Cloud

Security

UnifiedCommunications

Social Computing

Mobility

BMP & Workflow

Brand is not lipstick

Analytics

Cloud

Security

UnifiedCommunications

Social Computing

MobilityBPM &

Workflow

Page 13: 9 Ways to Create Brand Story

Brand rituals

Happiest Minds – Confidential

Page 14: 9 Ways to Create Brand Story

Brand rituals

Happiest Minds – Confidential

Page 15: 9 Ways to Create Brand Story

Our brand rituals

Happiest Minds – Confidential

Today, I am grateful for……

Page 16: 9 Ways to Create Brand Story

Create your brand fuel

Happiest Minds – Confidential

Page 17: 9 Ways to Create Brand Story

Happiest Minds – Confidential

Brand fuel

Chobani’s yogurt to

recipes

Oreck flooring styles to cleaning

Page 18: 9 Ways to Create Brand Story

Happiest Minds – Confidential

Success Stories

Whitepaper

Articles

BlogsVideos

Our brand fuel

Industry Analysts and Influencers

Page 19: 9 Ways to Create Brand Story

Our brand fuel

Happiest Minds – Confidential

Tweet your horn!Gamified

Neural Orbit – Our Thought Leadership program

Page 20: 9 Ways to Create Brand Story

Booster shots

Happiest Minds – Confidential

The Book-Burning Campaign That Saved a

Public Library

Branson blog on InMobi's Tewari goes viral

Page 21: 9 Ways to Create Brand Story

Be a story teller

Happiest Minds – Confidential

Page 22: 9 Ways to Create Brand Story

Thank you !

Happiest Minds – Confidential

The journey

continues…