9.5 traits of scrappy brands - human and story-driven
DESCRIPTION
This presentation by Kathy Klotz-Guest and Greg Holsen highlights 9.5 traits of 'scrappy brands.' We don't mean scrappy by size. Scrappy is an attitude of being plucky, human and story-driven. Scrappy brands take us on a journey and we ourselves in that story.TRANSCRIPT
With Your Storytellers Kathy Klotz-Guest & Greg Holsen
Traits Of
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
YOUR STORY DOCENTS
Marketing Storyteller, Content Creator, Comic Improviser
Visual Storytelling, Producer, Pitchman
Greg Kathy
It’s About…Attitude And Values.Connecting With People.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
Scrappy Isn’t About Size.Or Revenues. Or Products.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
They clearly communicate a larger purpose in the world.
TRAIT
ONE
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
They are great
storytellers.
TRAIT
TWO
Customers share that story because they
see themselves in it. Illustration: andrian bekiarov
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
They also tell powerful and emotional visual stories.TRAIT
THREE
Photo: Jeff Widener
Photo: Alfred Eisenstaedt Photo: Jackson Marketing Group
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
They are human.
TRAIT
FOUR
Because employees and customers are.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
TRAIT
FIVETheir employees and
customers are big advocates.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
TRAIT SIX
They have a distinct personality and sense of humr.
Photo: Alexey Teterin
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
TRAIT
SEVEN They speak ….
Photo: Gabor
OpenlyHonestly
Simply
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
They lead with empathy and humility.
TRAIT
EIGHT
Photo: Kelsey
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
Soou
They constantly innovate and delight.
TRAIT
NINE
Source: peddhapati
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
TRAIT
9-1/2They take us with them and ask us to walk
alongside.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
Kathy Klotz-GuestKeepingItHuman.comStorytelling, Messaging and Content Strategy
Greg HolsenRockPointStudios.comVisual Storytelling
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.