96 hours buy black initiative for black business directories
TRANSCRIPT
96 HOURSBUY BLACK MARATHON TV
A PRODUCT OF THE BLACK ECONOMIC & ENTREPRENEURSHIP DEVELOPMENT CONFERENCE & EXPO [BEEDC]
from Black Friday thru Cyber Monday
Mission statement: To leverage mobile technology and live streaming to create one central place for the general public to find and support Black owned Businesses via Black Business Directories and Buy Black Movements during the height of the holiday shopping season; thereby, increasing the community’s awareness of and ability to find Black owned businesses while also providing data collection and new audiences for the directories and businesses.
Over 95% of African Americans and 99% of other groups have a hard time finding and identifying a pool and diversity of Black owned businesses.
● throughout the United States there are very few Black owned businesses within Black communities
● Black culture is globally leveraged in business by others outside of the Black community and
● identifying business ownership outside of your community can be hard from a storefront or online.
1965 2008 2010 2015
The problemVeranda Dickens, chairwoman of Seaway Bank, the 3rd largest Black
owned Bank founded in 1965, states, “For African-American communities, black support for black-owned businesses is critical to their
survival. The mission is still as important today as it was 50 years ago.”
Blacks spend less money in black-owned businesses than other racial and ethnic groups
spend in their businesses.
“Buying black presented multiple challenges, including convenience.” -Maggie Anderson, author of “My Black Year”
and creator of The Empowerment Experiment
http://subscribe.shop96hours.com
The solution
96HOURSBuy Black Marathon TV
from Black Friday thru Cyber Monday
.com
SPONSORED IN PART BY
Nubian Tours and Travel, Inc.specializing in heritage & cultural tours
Explore the WorldAt least once a year, You should go someplace you've never been
NOW IS THE TIME…
The Black Lives Matter movement has invigorated strategic activism among African Americans. The BEED Conference has developed 96 HOURS aka Shop96Hours, a strategy to centralize and grow Black Business Directories, Buy Black Movements and consumer support of Black owned businesses.
96 HOURS, will also make an impactful statement to businesses, politics, and organizations that take our consumerism for granted and do not positively contribute to Black communities. Thriving Black communities positively impact our local, regional, national, and global economies.
NOW IS THE TIME
25 Nov 2016 thru 28 Nov 2018
base business & revenue model
Nov 25 thru 28, 2016
With a primary focus on growing usage of Black business directories and sales for Black owned businesses by African Americans, BEEDC charges minimal fees and revenue generated is to secure assets and personnel necessary to produce a successful 96 HOURS.
DIRECTORIES
BLACK BUSINESSES
CONSUMERS
1. Increase Business Membership2. Increase Visibility Among Purchasing Consumers
3. Differentiate brand while showcasing benefits of membership4. Generate Leads
5. Implement Mobile Keyword Campaign6. Generate Revenue
SIX REASONS TO REGISTER NOW
How 96HOURS works
BEEDC
Provides infrastructure and platform:BEEDC provides streaming platform, event and programming infrastructure and toolkit templates for directories and businesses.
DIRECTORIESFor $99 Secure one 4 HOUR Programming Block: Fees include strategy toolkit and treatment template. Directories then have 16 fifteen minute segments to offer business members for $29.99 - $39.99 per segment. Potential revenue $639.84
PROMTION
Promotion: BEEDC provides mass online and offline promotion to general public.
Directories contract with a producer to produce the directory’s programming block, provide guidance for businesses and back-end interface with BEEDC. Fee between $199 -- $250.
PRODUCERS
The teamAnswer the question, “Why are we the ones to solve the problem we identified?”
Jacqueline Taylor-Adams
Project LeadCo-Producer, Black
Economic and Entrepreneurship
Development Conference & Expo
Jason MooreFaith
Moore-McKinneyFounder / Co-Producer
Black Economic and Entrepreneurship
Development Conference & Expo
Public Relations
John McCartney
Television Production
Just Some of the Team Players
Wina Ween
Marketing
The Technology:LIVE STREAM + MOBILE + TV
NOW IS THE TIMEBlack Business Directories, Organizations, and Buy Black Movements
Exponentially increase your business value, consumer and business membership. Plus, share in lead capture and short code drivers.
R GE I S T E R
N O W @
S h o p 9 6 H o u r s.org
Next Steps...
Secure your programming blockREGISTER NOW at
http://Shop96Hours.org
Receive Available TimeslotsChoose Slot
Notify Your Business Members