KBFB-FM (“97.9 The Beat”) is a Dallas/Fort Worth-based radio station, rhythmic contemporary music format with a hyper-local lifestyle lean. It is owned and operated by Radio One and accompanied by newcomer,

sister station KSOC-FM (Old School 94.5)!

KBFB (97.9 FM, “97.9 The Beat”) has always been the Metroplex favorite and only rhythmic station! It is unique, inviting, friendly, fun and welcoming to all who love Hip-Hop. Clearly separating itself from any market competitors which seem less-inclusive of general market audiences, capturing the true essence of the young Dallas Trendsetter.

97.9 The Beat = THE LIFESTYLE, 18-34 year-old, ‘up and coming’ Dallas Tastemaker.

97.9 The Beat’s listening audience perfectly mirrors the market with a

diverse, influential reach into Black, White and Hispanic Dallasites! KBFB has been a FLAGSHIP for discovering, launching and orbiting the nation’s leading radio personalities! In the beginning (2000), the station was home to Russ Parr in the Morning (of whom he started his radio career in Dallas). Later, it was home to Steve Harvey in the Mornings from 2003-2005. Seeking a younger audience, KBFB continues to launch TOP NAME TALENT – Always trading up for fresh voices, KBFB launched Rickey Smiley Morning Show in 2006. The ratings were so strong that today Smiley can be heard all over the nation.

97.9 The Beat Station Overview

KBFB-FM Overview

Radio Personalities

M-F 6a-10a: Syndicated Morning Show hosted by Rickey Smiley. Establishing himself as a clean comic, his down home southern humor has made him a favorite in the nation’s top comedy venues. From intimate comedy clubs to sold out crowds at Madison Square Garden, the Universal Amphitheater and the Lincoln Center, Rickey’s unique style of humor resonates with his audiences unlike any other radio show.

M-F 10a-2p: Mel the Mac holds it down everyday helping our listeners make it through their daily grind, work week, lunchtime rush. His show features the hottest music, news and entertainment updates.

M-F 2p-7p: Veda Loca is one of the market’s most popular, loved and ENERGETIC radio personalities. She has a unique style and connects intimately with her audience. Her signature feature Veda’s Hot Mess is a Drive Time favorite – they LOVE her!

M-F 7p-12M: J Kruz is the very definition of swag! He speaks three languages and connects with our audience crossing cultural boundaries, embodying the true definition of Hip Hop! Model by day, DJ and Rapper by night, he takes the city by storm! He is a Dallas Tastemaker and Hip Hop Trendsetter – Reppin’ The Beat Lifestyle!

Dallas Market Demographics 97.9 THE BEAT vs. The Competition!

Arbitron

The following research is based on Dec 11/Jan 12/Feb 12 Multi-Book Average

Dallas Market Demographics

58.1% of the

population are Other

14.5% of the

population are Black

27.4% of the

population are

Hispanic

•Dallas-Ft. Worth metro is 5th largest radio metro in the country.

•There are 5,944,000 persons over age six residing in the metro.

•The metro is comprised of 11 counties.

•65.3% of the population live in Dallas, TX; and Tarrant, TX.

•28.6% of metro Adults 25+ are college graduates.

•36.2% of metro Adults are employed in managerial positions.

•There are 2,357,800 households in the metro area.

•Median home value is $101,100/Median rent is $567 a month.

•The median household income is $58,432 per year.

•The average income per household is $79,193.

•37.6% of households have annual incomes over $75,000.

•The average expenditure per household is $34,483.

•Metro Adults spend an average of 27 minutes each way

commuting to and from work. 92.7% of Adults travel to work by

automobile.

Dallas Market Demographics

26.3% of the population

are between 18 and 34.

48.8% of the population

are between 25 and 54

The median age of the

population is 37.3

65.3% of the population

live in Dallas; and Tarrant

6-11 12-17 18-24 25-34 35-44 45-54 55-64 65+

7% 11%

23% 26%

17%

11%

3% 1%

10% 10% 10%

17% 16% 16%

11% 10%

AQH Persons 6+ Age Composition Mon-Sun 6A-12Mid

KBFB-FM Population

Nearly half (49%) of 97.9 THE BEAT's audience are Adults 18-34. More important is the fact that 97.9 THE BEAT delivers the segment of the population in the acquisition phase of their lives. On a total week basis, 97.9 THE BEAT's audience is:

•23% 18-24, with an index of 230

•26% 25-34, with an index of 153

Numbers may not add to 100% due to Arbitron rounding.

Audience Composition 97.9 THE BEAT Is Truly an 18-34 Radio Station!

KBFB-FM Demographics

KBFB-FM Demographics

Persons 6+ Weekly Cume: 1,002,200 / AQH Median Age: 29.8

97.9 THE BEAT Reaches a Higher Concentration of Adults 18-34 Than These Competitors!

KBFB-FM

KKDA-FM

KHKS-FM

KZZA-FM

26%

28%

26%

22%

43%

41%

37%

29%

31%

32%

37%

49%

Cume Persons 6+ Mon-Sun 6A-12Mid

6-17 18-34 35+

Numbers may not add to 100% due to Arbitron rounding.

KBFB-FM Demographics

Your Message Will Be Heard by More Adults 18-34 on 97.9 THE BEAT Than on Any of These Competitors!

97.9 THE BEAT reaches more of your target consumers

than these competitors.

KBFB-FM

KKDA-FM

KZZA-FM

423,500

411,000

97,400

Cume Adults 18-34 Mon-Sun 6A-12Mid

KBFB-FM % Advantage

KKDA-FM 3%

KZZA-FM 335%

KBFB-FM Demographics

Join 97.9 the BEAT as we present our 8th Annual Car Show and Concert!

2012 marks our 2nd year partnering with DUB Magazine, the world’s leading source for car customization and culture. This partnership has

redefined what a car show means….reaching another level of entertainment and attracting 20,000+ listeners/consumers!

The MOST ANTICIPATED SHOW in the Metroplex!

PRESENTED TO:

PRESENTED BY:

• Talk about a CAPTIVE AUDIENCE: In 2011, Lines formed early—with the wait about two hours long and at one point wrapping around the building, we packed the convention center despite a tornado warning for area. People didn’t care; they wanted to experience SIX HOURS of non-stop Cars and Stars!

• Local auto clubs entered over 200 cars and trucks along with bikes and various Hollywood cars like the Green Hornet! This show is the largest event of its kind in DFW and the Dub Auto Show Tour is the world’s largest car show and concert.

Historically 20,000 Plus Attendance 2012 will be record-breaking attendance!

97.9 The Beat Car Show Overview

• National Recording Artists like Ludacris, Miquel, Bow Wow, Waka Flocka, Ice Cube, Snoop Dogg, Ciara, LL Cool J

• Celebrity Appearance like Deion Sanders, Tommy Lee • Event occupies more than 560,000 square feet, Dallas Convention Center • The demographic break, approximately 60% male/40% female • Caters to an active life style consumer with an elevated interest in image, automobiles, electronics, technology, music, and fashion. • Ticket prices range from $17 – the VIP Experience valued at $500

Car Show Sponsor

Car ShowSponsor 360 Experience

Pre-Show:

• :30 On-Air Commercials, M-Su 6a-12M

• :30 Online Streaming Commercials, M-Su 6a-12M

• Promotional Announcements, Name Mentions Only

• Logo inclusion, All Event Related Print

• Logo inclusion, Web Collateral including email blast and newsletter mentions

• Minimum 3X

• Newsletter, 1X email blast to 47,000 Beat Listeners

• 1x Facebook Posts

• 1x Twitter Posts to include hyperlink

Onsite Activation:

Customized package based on your business needs!

Sponsorship Package Includes:

• 2x VIP/Backstage, 10x General Admission, 10x Vendor Passes

Post-Show:

:30 second branded commercials, promoting your Car Show Activation/Results Bounce Back Offer or On-Going Customized Contesting.

• Logo inclusion, on Car Show Post Event Web Page

• (1) Email blast (feature article/recap of numbers and success/invite or special offer

In 2007, it started as a CAMPAIGN

In 2012, it evolved to a PLATFORM

In 2013, it will become a MOVEMENT!

Mission is Simple, Powerful and Pronounced:

HIP HOP for HIV is the brand extension of Dallas’ premier HIP HOP station, 97.9 The Beat! HHFHIV is the lifeline of the station’s cause-related community connection. In 2007, 97.9 The Beat created a campaign called Hip Hop for HIV, where testing was incentivized through free concert tickets. The HIP HOP for HIV campaign has realized tremendous growth and impact in the DFW area – as the station is now known for igniting conversation, promoting education, about the disease.

In 2012, 97.9 The Beat has taken HIP HOP for HIV to another level, pledging to make it more than just a campaign but rather a station platform, inherent to the station’s brand, breath and life! The Beat is building a long-term, consistent strategy, a movement that responds to the AIDS crisis in the DFW area, in particular the severe and disproportionate epidemic among Black and Hispanic youth. 97.9 The Beat in Dallas, Texas is the only radio station in the United States dedicated to an ongoing HIV/AIDS Prevention, Awareness and Education Platform. Their platform, HIP HOP for HIV is a concentrated and involved plan in which the station has committed to a 10-year strategy that keeps the issue front and center to the market.

97.9 THE BEAT works continuously to deliver a positive media campaign throughout this community outreach program with an aim to elevate the public’s knowledge, understanding of HIV/AIDS and confront the stigma surrounding the disease. Their effort strategically targets communities most heavily affected, based on HIV/AIDS incidence and prevalence data.

Hip Hop for HIV

Partnerships, Sponsorships and Collaboration

We will work to drive prevention, awareness, education and post-care through a series of public service ads, testing, events and partnerships.

Special promotions will provide more in-depth coverage such as: Partner with State and local health departments including AIDS offices,

AIDS service organizations and other community groups to develop targeted efforts and extend reach. Additionally, corporate partners will have an opportunity to participate in a meaningful and relevant way.

We intend to work with all parties to meet our mission.

We are looking for long-term quality partners who share the same passion and similar mission!

Hip Hop for HIV

In the Streets

Multiple Touchpoints

PRESENTED TO:

PRESENTED BY:

Thank you for time, interest and consideration. We are looking forward to partnering with you!

Radio One Dallas 13331 Preston Rd. Ste. 1180

Dallas, TX 75240