999 presentation business plan

8/3/2019 999 Presentation Business Plan

1/16

BUSINESSPLAN

BUS 2011

2009-2010

9.9.9


2/16

Structure

Executive summary Company details

Product

Market and Competition

Marketing

Financial forecasts

Operation

Sensitivities and Risks

9.9


3/16

Executive Summary

Our business idea: sale T-shirt to Newcastle universityassociations members

We want to do partnerships with Newcastle university

associations to sell T-shirt with a head of them for their members.

Our product wont be just a T-shirt but a souvenir the academic

year in Newcastle university.

9.9


4/16

Company Details

Company name is 999

Legal status: young Enterprise

Contact detail: [email protected]

Key members: 5

9.9
mailto:[email protected]:[email protected]


5/16

Company Details

Organization chart:

Abdulla

Managing

Director

Lucille

Sales Manager

Salim

Marketing

Manager

Ahmed

Purchase and

stock Manager

Hartanto

Financial

Director

9.9


6/16

Product

9.9


7/16

Product

9.9

Business 999 will buy plain imported t-shirts from the Far East or from a slightly

more expensive website http://www.buytshirtsonline.co.uk.

T-shirt specifications:

Short sleeve crew neck t-shirt

Double needle stitching on the t-shirts sleeves and hem

Different sizes

Heavy cotton

The more T-shirts ordered, the cheaper the price of each t-shirt gets.

Bulk Order Discount (Unit Price)

1-191.08

20-491.02

50-990.97

100-1990.92

200-4990.89

500+0.86
http://www.buytshirtsonline.co.uk/http://www.buytshirtsonline.co.uk/


8/16

Market and Competition

9.9

Business 999 is in the t-shirt business

Saturated, many competitors

Differentiate their product by making personalised t-shirts

After doing general research on the market, the firm confirms that

there are some societies that are interested in personalised t-shirts.

Direct competitor: other shops that do personalised t-shirts.

Indirect competitors: any shops that sell clothes


9/16

Marketing

1 Society = 1 T-Shirt1 Event = 1 T-Shirt

Product Strategy : Differentiated Product Personalization

Federate the

Members of the

societies

9.9


10/16

Financial Forecasts

9.9

Expenditure : T-shirt ( 1 / t-shirt)

Printing ( 5 )

Cost of one t-Shirt: 6 Pounds

Our price: 8 Pounds

Margin: 2 Pounds witch represents 25 % of the price

Potential market: 160 societies of Newcastle University + Society members

Sale forecast: Acquire 9 % of the market

Sales revenues: (15*15)*8= 1800

Profit: (2400 *25) /100 = 450 Pounds


11/16

Operations

9.9

The firm will sell its products by approaching presidents of target societies personally.

The sales manager will then take the orders from the society presidents.

The customers will have to pay at least 75% upfront in order to ensure their commitment to buy the t-

shirt. (Money received by the customers will cover the costs of production).

The purchase manager will then order the t-shirts from the internet.

The T-shirts will then be taken to a local printing shop in which the printing work will be done.

Finally, the firm will ensure the delivery of the product to the customer who will then have to pay the rest

of the money.

The sales manager and purchase managers will be responsible for the book keeping.


12/16

Sensitivities and Risks

9.9

No one buy the t-shirts

Printing mistake

The quality of the product may not meet with consumer expectation

A long delay from the supplier to our company Defect t-shirts from the supplier


13/16

Questionnaire Feedback

Have you ever been offered similar products from a different firm?

30%

70%

Yes

No

9.9


14/16

If yes, what were the products?

Sweater

T-shirt

other

9.9



15/16

In your opinion, is it a good idea to offer T-shirts to society members?

Yes

No

Maybe


9.9


16/16

9.9


Will you personally buy the product if it was offered to you?

Yes

No

Maybe

999 presentation business plan

Documents