Soap Opera Aesthetics

Influence from North America to South America

Aesthetic Elements• Visual characteristics that have

become a soap opera identity.• Voices (typical exagerated

mexican voices)• Cliché phrases and scenes• Dramatic music• Fonts in text credits

Concepts• Influence of North American TV on

South America• Cultural Imaginary in the South

American Culture• Popular beliefs and dreams

(identify with the character’s lives)• Dramatic ideals of Romanticism• Lack of moral values (infidelity,

violence, lies, social discrimination)

Some Examples…