A 9-POINT HEALTH CHECK FOR YOUR BUSINESS

A 9-POINT HEALTH CHECK FOR YOUR BUSINESS

YOU HAVE A BIG IDEA DRIVING YOUR BUSINESS. IT IS CLEAR, COMPELLING AND CURRENT.

You’re proud of it because it stands for something important. You know that it crosses borders and has real longevity. You regularly “zoom out” to check that the world hasn’t changed and that your big idea still has currency with your customers.

1

You can learn more about “The Big Idea” from Adrian Giles, the founder of Hitwise, in Unit 1 of our Diploma of Business.

A 9-POINT HEALTH CHECK FOR YOUR BUSINESS

YOU HAVE A “PRODUCT”. YOUR IDEA IS MOBILISED BY A CLEAR BUSINESS MODEL.

Your business has a model that is a clear value proposition and a repeatable process that can be done by other (good) people. You know that if your product doesn’t scale, it’s not a business, but the job from hell.

2

How to mobilise an idea is covered in “The Product”, Unit 2 of BSchool’s Diploma of Buinsess, with Carolyn Creswell of Carman’s Muesli.

A 9-POINT HEALTH CHECK FOR YOUR BUSINESS

YOU HAVE A STORY. YOUR BRAND IS CLEAR AND EASY TO COMMUNICATE.

You know how to position your business and what’s special about it. You’ve identified how you show up as unique and valuable, and all your people can talk to your Unique Selling Point. You’re more than a product – you have an ideal that people can rally around.You know that “If you can’t explain it simply, you don’t understand it well enough.” Albert Einstein

3

“Build the Story” (Unit 3) will help you craft your own brand story with Simon Crowe from Grill’d.

A 9-POINT HEALTH CHECK FOR YOUR BUSINESS

YOUR OFFER IS DIGITAL. AN OFFER TO THE WORLD.

Every business is an online business – that’s how people get their information. It’s a huge shift from the print driven marketing of yesteryear. You have a great digital partner helping you show up clearly, creatively and authentically in the increasingly crowded online market.

4

David Trewern, DT Digital founder, will teach you all about “The Power of Digital Media” in Unit 4 of the Diploma of Business.

A 9-POINT HEALTH CHECK FOR YOUR BUSINESS

YOU HAVE THE TEAM TO DELIVER. A CHAMPION TEAM, NOT JUST A TEAM OF CHAMPIONS.

You truly believe “people make businesses – businesses don’t make people”. You’ve got the right people on the bus and they’re in the right positions. You’ve got the right balance of skills, motivation and value. They not only know how to do their jobs, they know why they’re doing them.

5

Business Chicks founder Emma Isaacs knows all there is to know about building a great team. She’ll take you through the ins and outs in Unit 5, “Build the Team”.

A 9-POINT HEALTH CHECK FOR YOUR BUSINESS

YOU HAVE A PLAN. NOT A TIME-MUNCHING SPREADSHEET, BUT A SERIES OF PRACTICAL PROJECTS TO GROW YOUR BUSINESS.

You have a practical business plan focused on a clear vision of where you want to take the business, set stretch goals you want to achieve. You’ve broken the goals into do-able projects so you can use rapid iterations and small experiments to test your way forward. You know your logical next steps and the breakthroughs you need to achieve.

6

Don’t have a plan? Ryan Trainor, our Republica Education founder, will help you put one together in “The Plan”, the sixth unit of our Business Diploma course.

A 9-POINT HEALTH CHECK FOR YOUR BUSINESS

YOU CAN RAISE THE CAPITAL YOU NEED TO GROW SUSTAINIBLY.You know where/what needs capital investment, and you know how to get it. You know how to pitch your offer to investors and how to pick investment partners for the long term (as carefully as you pick a spouse).

7

“Shake the Tin” will give you the tools you need to raise capital for your idea, taught by Richard Forbes, the Managing Director of 333 Group.

A 9-POINT HEALTH CHECK FOR YOUR BUSINESS

YOU’RE ALWAYS EVOLVING. THE WORD “INNOVATION” DOESN’T SCARE YOU

You have a process in place for continuously innovating, improving and evolving in the midst of the rapidly changing world. You’re geared to constant change, trying things, responding to market messages, constantly finding which little things make a big difference. You know how to manage risks and where to take them. Your culture genuinely embodies “there is no failure, only feedback”.

8

You can’t stay still forever. Peter Williams, the founder of Deloitte Digital, will help you survive with “Evolve or Die”, the final unit of our Diploma of Business.

A 9-POINT HEALTH CHECK FOR YOUR BUSINESS

YOU’RE WORKING ON YOU. AS A SKILLED LEADER.

You’ve recognised that what’s not working in your business (or your job) is a reflection of you, and you’re working on evolving yourself. You know that “people don’t leave organisations, they leave bosses”.

You’ve got practices, processes and supports in place to learn, and learn as a leader – because you aim to be the solution, not the victim.

9

A 9-POINT HEALTH CHECK FOR YOUR BUSINESS

TO SCORE.If you’re feeling brave, add up your scores for each question and measure your total against our scale below.

If you’re not scoring as well as you would like, then maybe our Diploma of Business will help you build your team and grow your business. Have a look at it

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ALL CONTENT IN THIS DOCUMENT IS COPYRIGHT BSCHOOL 2015

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