VEGETABLES, AT YOUR DOOR STEP

Submitted By: Priya mathur - pgdm2/1522

New retail idea

Submitted To: prof. bibhas b

New working generation even house wives don’t have time to buy vegie.

But want to have fresh Vegie either for salad or to cook

What all they need is a moving vegie provider at their door step which provide fresh vegie i.e.

VEGIE LA!!

People can call VEGIE LA any where and buy their fav. Vegie by their own which gives them satisfaction.

IDENTIFICATION OF NEW BUSINESS RETAIL IDEA

BUSINESS MODEL CANVAS

VALUEPROPOSITION

# Convenience & Quality.# Saves plenty of time.

# Highly beneficial for busy people.

CUSTOMERRELATIONSHIP

# Ease of service & reliability# One to one service.# Loyalty discounts.

CHANNELS# Telephone or mobiles.# Company have own or

rented Van.# COD.

CUSTOMERS# Working professionals.

# Rich & High class people.# Old age people/Sick.

REVENUE# Lifetime or Yearly package.

# Vary according to the number of Customers.

KEYACTIVITIES

# Book order in FCFS format# Use of GPS for exact location.

KEYPARTNERS

# Telephone service provider.# Wholesale vegetable

vendors.

COSTS# Salary of employees.

# Advertising & Promotion.# Delivery Van(own/rental)# Purchasing of Vegetables.

KEYRESOURCES

# Delivery van with fresh Vegie.# Telephone / Mobile phones.

# Fast service.

Quick service

Variety of Vegie

Fresh vegie

Ease of buying

Strategies to create competitive advantage

Existing services could not meet the demand of people.

Quick Service.

You can select vegie by your own just on call at your door step.

Reason for choosing this retail idea

Target customers

Busy professionals Restaurants Old people Sick people Lazy people

Quality of service

• Fresh veggie.

• Variety.

Speed of service

• Quick delivery ASAP.

• GPS for location accuracy.

Convenience

• Delivery just by a call.

• Can choose by own

• Payment mode: COD

Service attributes

Customer journey experience

Think to buy fresh vegie.

But either busy or lazy to go out to buy

Looking for service like VEGIE LA!!

Call VEGIE LA!!

VEGIE LA!! Is at your door step,

Now you can purchase fresh and favourite Vegie of

yours