MASTER of ARTS (M.A.) INTERNATIoNAL MARKETING, SALES ANd RELATIoNSHIP MANAGEMENTPoSTGRAduATE buSINESS dEGREE IN ENGLISH (fuLL-TIME oR PART-TIME)uNIvERSITy of APPLIEd ScIENcES foR MANAGEMENT ANd buSINESS dEvELoPMENTSTATE-REcoGNISEd ANd fIbAA-AccREdITEd

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State-recognisedbusiness school

Marketing, Services and Relationship

International BusinessManagement and Skills

Sales, Serviceand Relationship

International Marketing Research

Global Marketing and Sales Strategy

Brand, Product- and Services Mgt.

Sales Distribution and Pricing

Classic Communication Mgt.

New Media Communication Mgt.

Customer Touch Point Mgt.

Value Chain Management

Controlling and Quality Mgt.

Global Economics

Business Development

Service Orientation for Corporate Development

Leadership and Management

International Business Behaviour

Driving Performance in Marketing and Sales

Sales and Service Strategy

Global Account andCustomer Relationship Mgt.

Sales Excellence

Marketing, Services and Relationship

International BusinessManagement and Skills

Sales, Serviceand Relationship

International Marketing Research

Global Marketing and Sales Strategy

Brand, Product- and Services Management

Promotion

Value Chain Management

Controlling and Quality Management

Global Economics, Finance and Law

Strategic Business Development

Service Orientation and HRM for Corporate Developement

Leadership and Management

International Business Behaviour

Sales Distribution and Pricing

Global Account andCustomer Relationship Management

Sales and Service Strategy

Touch Point Management andDelivery Systems

Driving Performance in Marketing and Sales

Curriculum: ISS study blocks in Hamburg (DE) / optional Vienna (AT), Karlstad (SE), Dublin (IE) or New Delhi (IN)

Prof. Dr. Odd GisholtPresident ISS Hamburg »Marketing is market-oriented leader-ship – and marketing is about value creation for the customer. Building and enhancing the customer rela- tionship are core competencies for each company’s success.«

M.A. InternAtIOnAl MArketInG, SAleS AnD relAtIOnSHIP MAnAGeMent

Over the last thirty years, the service sector has become the largest sector of economy in the Western World and also the fastest-growing one.

Being acutely aware of the fact that marketing and sales constitute a considerable ele-ment in today‘s service economy, the ISS Hamburg created a study programme that not only deals with sales, product and services marketing, but also integrates relationship management, another distinct feature for stabilising and securing sales figures and cus-tomer loyalty on a long-term basis.

Applicable knowledge and expertise throughout your careerGraduates are qualified for working for international companies with a worldwide ope-ration span as well as implementing international marketing, sales and services strate-gies in companies operating in a specific country / market.

the M.A. »International Marketing, Sales and relationship Management«

- Qualifies experts and executives in a competent, application-oriented way for successful international marketing activities.

- Aims at the development and commercialisation of products and services according to the specific needs of the targeted countries.

- Provides relevant know-how in brand marketing and sales management to promote brands and ensure their value proposition on a worldwide scale.

- Is based on current research and best practices from leading service providers.

Develop your company and career with an ISS Master‘s Degree.

Business Partners:

– Holistic understanding of customer demands and markets, products and services, software and systems

– Multitude of industries and academic backgrounds

– 18 different elective specialisations

– Practical experience through traineeship and project work

– Personal development through skills training

– Individual student advisory service and support

– Intense mentoring during the composition of the Master‘s Thesis

– Long-established international networks

– Excellent professional perspectives on the labour market

Benefits for students

– Employees with the necessary know-how and skills to develop integrated solutions for customers

– Interdisciplinary insights into business processes

– Interrelated understanding of product and services marketing, and sales and service execution for global brand management

– Country-specific marketing, sales and service concepts

– Competitive advantage through the combination of service, marketing and sales

– Graduates with relevant practical experience

– Knowledge transfer from student and research projects

– Successful tool to improve employee retention / loyalty

Advantages for companies

Prof. Dr. Bo edvardssonkarlstad University, Sweden (ISS Partner university)»In a globalised world we need to concentrate on the “new” product of hardware, software and service in the solution business with regard to our clients.«

GenerAl BUSIneSS SkIllS – SPeCIAlISeD knOWleDGe – FlexIBle StrUCtUre

Business or non-business academic backgroundThe M.A. programme offers a solid foundation of general business knowledge to people from a multitude of industries and prior academic backgrounds (e.g. industry or services business). In addition, it gives graduates who wish to broaden their knowledge and to enhance their personal competencies the chance to specialise in the fields of marketing, sales and relationship management.

Choosing between two study optionsThe postgraduate programme is available on a fulltime and on a part-time basis (both 120 ECTS credits). The latter one is designed for 36 months and includes a practical work project, while the full-time option with a study-integrated traineeship in Germany or a country abroad is completed within 24 months. Blended learning approach - room for individual prioritiesPostgraduate core modules and elective specialisations at ISS are taught during on-campus study phases, which are each preceded and succeeded by mandatory webinar sessions. The efficient programme structure of just two on-campus study blocks of 6 – 8 days per semester allows students to spend more practical time with their employers. ISS modules are offered in a non-consecutive order allowing students to set up an individual study schedule according to their personal needs and priorities.

International focusThe Master‘s programme has an explicit international focus aiming to impart skills for international marketing and sales management, which qualify graduates for technical and managerial positions in multinational companies.

With the M.A. programme »International Marketing, Sales and Relationship Manage-ment« the ISS Hamburg assists companies and enterprises in staying competitive in na-tional and international markets through corporate development with qualified specia-lists, executives and leaders.

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Customer

Sales Channels Service

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triangle: Focus M.A. International Marketing, Sales and relationship Management

Module: On-campus lectureWebinar I Webinar II

ISS International Business School of Service ManagementHans-Henny-Jahnn-Weg 9, 22085 Hamburg (DE)Tel.: +49 40 536 991 -55Fax: +49 40 536 991 -66www.iss-hamburg.decontact@iss-hamburg.dewww.facebook.com/ISS.Hamburg

Contact

Version: February 2013. Alterations possible

ISS Hamburg - University of Applied Sciences for Management and Business Development

The ISS Hamburg is a state-recognised, private university of ap-plied sciences, which runs officially accredited B.A., M.A. and MBA programmes, pursues international research activities and excels in corporate development programmes. ISS Hamburg distingu-ishes itself from other business schools by its special focus on the field of service management, its thorough application-oriented and innovative teaching methods as well as its genuine interna-tional approach.

The ISS Hamburg offers a unique study structure for all its pro-grammes with flexible entrance dates, the possibility to com-mence and combine study modules according to individual needs and interests, a combination of webinars and on-campus study time as well as personal student advisory services and support.

Why ISS Hamburg?

- Full-time (24 months): parallel M.A. and traineeship programme

- Part-time option (36 months): work full-time, study part-time

- Renown experience in how to drive business with services since 1988

- Exploit business opportunities and deal with future challenges

- Business solutions that meet customer demands

- Innovate existing and develop new business models

- Compact study structure

- All modules taught by lecturers with relevant professional experience

- Access to latest research and analysis of case studies and project works

- Scholarships opportunities for all academic programmes

- International network of over 200 companies and peers worldwide

- Central location in Hamburg – »Germany’s most beautiful city«

- Possibility to complete study modules in international locations

ISS – I STuDy SERVICE

AFSMI-zertifiziert:Alle Absolventen des Studiengangs B.A. Service Management erhalten ein Zertifikat der Association for Service Management International, dem führenden internationalen Verband für industrielles Service Management.

Officially approvedISS Hamburg is a state-recognised university of applied sciences for management and business development by the Free and the Hanseatic City of Hamburg since 2007, focusing on research-based, application-oriented learning, consulting and corporate programmes.

FIBAA-accreditedAll B.A., M.A. and MBA programmes at ISS Hamburg are accredited by the Foundation for International Business Administration Accreditation. According to FIBAA, ISS programmes exceeded quality requirements in the following criteria: facilities, care of participants, employ-ability and internationality of lecturers.

Business trainings and seminarsBesides academic study programmes, ISS Hamburg offers certified further trainings, intensive seminars and application-oriented courses to specialists, managers and executives. For open seminars and customised corporate programmes in service, marketing and sales please contact the ISS ServiceAcademy: Tel.: +49 40 53 69 91 -39 • academy@iss-hamburg.de

Accredited

ST

ATE RECOGNISED

I S S H A M B U R G

Hendrik Antz, M.A. student (full-time):»Small interactive groups with direct contact to all professors - the practically oriented programme at ISS is a whole new experience for me in contrast to the mass processing during my undergraduate degree.«