A Balanced Approach to Community Tennis

Maintaining Community Impact AND

Fiscal Stability

What’s at Stake

Most of us believe that tennis is a vehicle for something more…

Examples?

What do our mission statements say?

THEORY OF CHANGE

If you start with “A” and you add “B” your result will be “C”

“C” is the ‘societal need’ you and your stakeholders want to

address.

What’s at StakeFinancial Health – an

example Sufficient income to ensure stable programming Internal source of cash or ready access to cash in times of

shortfall Engage in income-based, rather than budget-based spending At the end of each year, retain a positive cash fund balance

(surplus) In years where a deficit does occur, have accumulated surplus

sufficient to cover the current year's deficit Established (or has plans to establish) an operating reserve to

finance growth and cash shortfalls The board and management hold themselves responsible for the

financial stability of the organization.

What’s Hanging in the Balance?

Today’s Question:How is our community impact increased or

reduced by our fiscal strength?

The Importance of a PlanOur Strategic Plan is our Roadmap

Where are we now, where do we want to go, & how do we get there?

Community needs/occurrences help form or impact the plan

• Tennis is cut or not offered in schools/community;

• Physical Education is cut from local schools;

• Inactive kids are finding trouble

Where do we find the resources to respond?

Boston

• 30% High School Dropout Rate• Many schools have no phys ed • Juvenile obesity, diabetes• Juvenile crime

The Sportsmen’s Story

Fiscal Year: 2008•$200,000 in debt•$600,000 budget•Leaking roof, heat off•Working with less than 400 kids annually•Inside our 4 walls

Chapter 2

Fiscal Year 2011• No Debt• $1.3M Budget• Significant Facility Enhancements• 4,500 children annually•15 school partnerships

How Did We Get Here

Strategic Plan in 2010

Identified our intended beneficiaries?

Determined the impact we want to have on those beneficiaries?

Determining Resource Needs

Often Overlooked

• Many non-profit organizations don’t understand their operating costs

• Understand the true cost of delivering every program in a sustainable and quality manner

•Tripled Fee-for-Service Revenue•Expanded hours•Creative adult tennis •Giving away memberships

Elements of our Turnaround

Resource Development Strategies

Diversify Funding Streams Seek Funding for Your Intended Impact

Corporate Funders Physical Activity

Community Foundations Social & Emotional Development

Partnerships that Pay Academic Improvement

Creating Successful Events OST

Soliciting Major Donors Health

Kick-Starting your Board Tennis

Turnaround of Funding

•< $50,000 in Grant Revenue to over $400,000

•Multi-year grants

•Branding

•Repaired roof

•Factored utility costs into every program

•STEC Pride Days

Facility Improvement Grants

Industry & Community Investing in Children

Sportsmen’s Annual Event

Successful Events: Evolution of ICIC

Our Community Response

The Learning Center at Sportsmen’s

Match Point Community Partnership

The Learning Center

K-12 Academic programs (up from K-5)

SAT Prep GED Program School-to-Sportsmen’s

Match Point Community Partnership

Partnership Model of Community Impact Boston Public Schools, Boston Police,

Local Health Centers Funding for the desired impact (not the

process)