THE PRODUCT BUTTERFLY EFFECT

design that mattersI N N O V A T I O N F O R S O C I A L E N T E R P R I S E

Photo courtesy cidreetdragon.com

WhoDesign that Matters

WhatDesign, Products, & Services

WhereIn-Context Field Research

Partners & Collaborators

How

Sub-title

//01

//02

//04

//03

Newborn Technology Development

Who

PROJECT FIREFLYTreating Newborn Jaundice in Southeast Asia

design that mattersI N N O V A T I O N F O R S O C I A L E N T E R P R I S E

Don’t Design for Everyone

//01

In order to reduce the volume of otherwise-healthy newborns referred to overloaded national-level hospitals, rural district hospitals in Vietnam and Southeast Asia

-NEED-a trusted, safe, affordable tool to provide infants with blue light therapy in the mothers’ room

Don’t Design for Everyone //01

Think Big,Act Small

//02

Think Big, Act Small //02

//02Think Big, Act Small

//02Think Big, Act Small

Mind the Gaps

//03

//03Mind the Gaps

//03Mind the Gaps

“Firefly is very easy to use because you don’t have a adjust the height, anyone can use it - nurses, mothers, and midwives.”

- Ngo Min ChuongDirectorNam Dim Provincial Hospital //03Mind the Gaps

“This is very suitable for Vietnam because of the psychology of Vietnamese mothers - they want their baby beside them. It makes for a friendly hospital environment.”

- Bui Van ChanVice DirectorHa Duong Pediatric Hospital //03Mind the Gaps

Affordable,Not Cheap

//04

//04Affordable, Not Cheap

“You need buy-in to the therapy. Even in the U.S., when you tell parents their baby has a potentially dangerous condition and we’re just going to shine a light on them, there is disbelief.”

- Dr. Steven RingerHead of Newborn MedicineBrigham and Women’s Hospital //04Affordable, Not Cheap

Sub-title

//01

//02

//04

//03

Sub-title

//01Don’t Design for Everyone

//02Think Big, Act Small

Affordable, Not Cheap //04

Mind the Gaps //03

THANK YOU!design that mattersI N N O V A T I O N F O R S O C I A L E N T E R P R I S E

Photo courtesy cidreetdragon.com