a brand called you
TRANSCRIPT
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Sample SueBACKGROUND:• PR practitioner and social media
manager • Worked as intern and then became a
full-time staff member at the company.• Degrees in public relations and
marketing from the University of Florida. Passionate about nature and animals.
DEMOGRAPHICS:• Female • 18-30• Dual HH income of 150,000• SuburbanIDENTIFIERS:• Tredny• Level-headed• Kind-hearted and genuine
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Sample SueGOALS:• Achieve a high level of customer
satisfaction while keeping her employees happy.
• Push the brand to be better.CHALLENGES:• Keeping all customers/clients happy• Keeping up with competitor company
competition.HOW WE HELP:• Treat everyone with a smile on their
face and a willingness to go above and beyond.
• Work as a team to help each other succeed.
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Sample SueREAL QUOTES:• “I love working with clients, but
sometimes it can get tricky.”• “Other team members help me
a lot. I enjoy the team environment.”
• “Some of the new policies are not beneficial to clients.”
COMMON OBJECTIONS:• Keeping up with the latest
software can be a challenge• Getting employees to adapt to
change is difficult.• Clients dislike new company
policies.
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Sample SueMARKETING MESSAGING:• Using public relations
techniques to distribute marketing messages.
ELEVATOR PITCH:• We give dedicated
employees who wish to make a difference in this world the opportunities to succeed. We want our employees to gain skills and spread their strengths to others.
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Social Media
Twitter@SampleSue – My brand has been given the skills to expand because of my employees.
@SampleSue – Social media strategy is key in my role. Never underestimate the power of a good tweet.
FacebookSample Sue – Have you seen this video? Our company reached out to The Human Society and we partnered with them for National Cat day. Check it out!