a brand is what a brand does, sells, values
DESCRIPTION
As communication evolves and technology thrives, so does our behaviour. More and more we as individuals are our own brands.TRANSCRIPT
A Brand is what a Brand...
D0ES, VALUES, SELLS!
Hi I am Charlie,
a millennial, a T shaped individual,
communications maven and...
TV Producer
Content producer
strategic planing
Brand Strategist
Digital Curator
Digital Strategist
Communication
A Brand
That lives in an ecosystem
Advertising, Marketing and Communications industry
Sells Services
Carlos Monteiro a.k.a.. Charlie
Brand Curation, Brand strategy
Values and practices
Creativity, strategy
And can be found on an internet near you
e-mail. [email protected]
Twitter: @charliemonteiro
website: about.me/charliemonteiro
FACT:
We are more connected than ever.
Blame it on technology/devices!
source: percolate/ Content marketing report
FACT:
The biggest companies of our time,
are social and mobile based
source: percolate/ Content marketing report
FACT:
Social networks,
reach billions across the globe.
source: percolate/ Content marketing report
With that said,
what do this facts mean
for brands and companies?
A Brand is what a Brand...
Does.
Values
Sells.
New environments,
New tools, New opportunities,
New consumers and above all
a pivot in the communication model
A Brand is what a Brand...
Does.
Values
Sells.
Future is on the next corner,
just as the next communication trend!
Digital Darwinism is upon us,
the ability to adapt and survive is key.
You don’t have to do the next big thing,
you have to know it, work it and excel in it.
A Brand is what a Brand...
Does.
Values
Sells.
The Challenge is,
Choosing the right door for the right house.
A Brand is what a Brand...
Does.
Values
Sells.
In other words,
It takes 2 to Tango, i.e. communicate, sell, relate to.
A Brand is what a Brand...
Does.
Values
Sells.
And communication today, is a 2 way to many Street.
There are many ways, tools, technologies,
to reach your goals. source:: www.aquaparkqatar.com
A Brand is what a Brand...
Does,Values,
will take you places.
Context, influence,
purpose, reach and
relevance.
Combined, mixed or
embedded with
disruption
All these concepts,
only work based on relationships.
And relationships are made of emotions.
To have, to feel or create emotions, you must,
be human!
A Brand is what a Brand...
Does.
Values
Sells.
they adapted to their context.
I.e. they started listening and joined the
conversation.
0n todays communication realm,
people, companies and brands
humanise their behaviour and language.
Acting and reacting.
Building scenarios and experiences.
click the image for video.
Telling meaningful, emotional
stories with a purpose!
click the images for video.
Using Company value/mission
as an asset
A Brand is what a Brand...
Does.
Values
Sells.
So what does this all mean?
A Brand is what a Brand...
Does.
Values
Sells. Technology, evolution & disruption
transformed communication.
You can build an audience
You can lead a community
You as an individual are a brand
And Like any brand,
you are scrutinised.
everything you
do, sell or value,
comes back to you!
http://images.fanpop.com/images/image_uploads/Homer-Brain-X-Ray-the-simpsons-60337_1024_768.jpg
A Brand is what a Brand...
Does.
Values
Sells.
Hate the player
Not The Game!
Transparency,honesty, purpose, context,
meaning, relevance and utility.
All of the above are accountable for your
Digital, social and disruptive Survival
An individual,
as brand of a brand
http://funnynamesblog.files.wordpress.com/2012/08/marc-by-marc-jacobs-bag-label.jpghttp://thestyleofthecase.files.wordpress.com/2013/10/marc-jacobs-illustration.jpg
http://whatmakesusclick.files.wordpress.com/2011/05/toms2.jpg
brand as porpose
http://whatmakesusclick.files.wordpress.com/2011/05/toms2.jpg
brand as a (product) disruption
The Cronut
image source:https://www.flickr.com/people/ccho/
Want to know more?
Questions or comments?
tweet me @charliemonteiro
or drop some lines [email protected]