BRAND HISTORY

Ritu Kumar is the largest & most respected

designer-wear brand in India today. Since 1969, it

has developed a unique style of its own, reflecting

the ancient traditions of Indian craftsmanship in a

contemporary vocabulary.

Today the company is

renowned for its distinctive use of colors, quality

of fabrics, intricate embroideries and a gloriously

rich Indian aesthetic.

BRAND HISTORYIn 2002, the company

launched a sub-brand

LABEL – Ritu Kumar.

LABEL uses the

established forte of

traditional Indian aesthetic to create fashion

oriented international products. This is aimed at

the young, global Indian woman with a

contemporary lifestyle. LABEL retails from

most Ritu Kumar stores as well as some

standalone stores.

ABOUT THE FOUNDER

Ritu Kumar is one of India’s

foremost designers. She has

developed a unique style of

her own. With a background

in an art history and museology,

which has enriched her horizons.

Ritu’s understanding of ancient designs and the

innovative use of traditional crafts has created a

new classicism.

ABOUT THE FOUNDER

Ritu, who began her career in

1969, started with just four

hand block printers and two

tables in a small village near

Calcutta. Today her brand

has grown to retail through twenty-seven stores

across the country. She has pioneered the term

‘fashion’ in the Indian context and more

importantly has demonstrated that hand-made

products can be as profitable and even more

glamorous than those made by machines.

1966

ABOUT THE FOUNDER

Mrs. Kumar became the first

woman to introduce the

‘boutique’ culture in India

under the brand name ‘Ritu’.

Her work is constantly evolving

within an aesthetic which is sophisticated both in

the eastern and western sense, with each of her

collections making a contemporary statement in a

fast changing modern India. The Brand “Ritu

Kumar” has been retailing in Europe and India

since 1970’s.

Costumes and Textile of Royal

India

In October 1999 Christies of

London published Ritu Kumar’s

book “Costumes and Textiles

of Royal India” a definitive

chronicle of the history of

India’s royal patronage to textile arts down the

centuries starting with the historical context of

Mohenjo Daro to the present era of vintage

royalty. The book is an academic fashion history

text which has become a key reference for its

field in India.

1999

AWARDS & ACHIEVMENTS

Ritu Kumar as a brand has been admired and

worn all over the world. Its patrons include Indian

stars such as Aishwarya Rai, Priyanka Chopra,

Lara Dutta, Dia Mirza to name a few and

international celebrities such as the late Princess

Diana, Mischa Barton, Anoushka Shankar.

Since 1994, Ritu Kumar has also designed

the wardrobes for the Miss India contestants for

their participation in international beauty pageants

such as Miss Universe, Miss World and Miss Asia

Pacific.

Ritu in 1999 published a book

“Costumes and Textiles of Royal India” which

chronicles the history of textiles and art design

in India. Ritu has also been the recipient of

numerous awards such as the ‘Indira Gandhi

Priyadarshini Award’ for her contribution in the

field of fashion. She has also been bestowed

with the prestigious award of “Chevalier des

arts et des lettres” by the French government.

Most recently, she was awarded the

Achievement Award at the Loreal Paris Femina

Women’s Awards.

Ritu Kumar, has also been awarded the

Padma Shri Award 2013, the country's

fourth highest civilian award for her

exceptional and distinguished service in

the field of fashion, textile and

craftsmanship.

1998

2013

WORK IN PROGRESS

Currently Ritika Pvt. Limited operates two main

production centers Gurgaon and Calcutta.

Factories are equipped with in-house printing,

tailoring, finishing and quality control facilities. It

self runs and franchises retail outlets under the

label RITU KUMAR.

Ritu pioneering work in reviving master

craftsmanship has earned her several accolades

including the French Honor "chevalier des arts et

des lettres” , a knighthood was awarded to her

by French government in recognition of her

contribution to Indian textile crafts and her

interaction with French fashion world.

WORK IN PROGRESS

1964

1968

1994

1972

1993

Peoples with RITU KUMAR

Celebrities in Fashion Show To Launch

RITU KUMAR

RITU KUMAR store location:

The Brand has 34 outlets in 14 cities all over India……

East India – Kolkata

West India – Mumbai, Pune, Ahemdabad, Surat.

North India- Delhi, Gurgaon, Ludhiana, Chandigarh,

Amritsar, Lucknow, Jalandhar, Jaipur.

South India- Chennai, Hydrabad, Banglore

International Store- Dubai

STORE IN DUBAI

MEDIA COVERAGE

PRODUCT CATEGORIESThe brand mainly deals with Suits, Sarees,

Lahangas, Kurtis and all types Indian traditional &

western wears & accessories too.

•Speciality of the products•RITU KUMAR uses various types of Indian

printing techniques like: block printing, kalamkari

etc.

•In fabric silk , cotton & leather are mostly use.

•The inspiration of these garments is basic Indian

motifs, prints and embroideries but with the usage

of a wide range of western silhouettes mingled

with Indian styles.

COLLECTIONS OF RITU KUMAR

VISUAL MERCHANDISING OF RITU

KUMAR

COMPETITOR DESIGNER BRAND OF

RITU KUMAR• Tarun Tahiliani

•Manish Malhotra

•Nita Lulla

•Sabyasachi Mukerji

•Rohit Bal

•Ritu Beri

•Sandip Khosla

There are some top most indian designer’s name

who are the competitor of RITU KUMAR.

PROMOTION

THANS YOU…

Prepared By: Tanuja Tiwari

MBA (fmrm)

14/07