A Brief Guide to Web 2.0

David Millard, Yvonne Howard

Learning Societies Lab

University of Southampton

Kate Dickens, Ann Jeffery,

Kate Borthwick

eLanguages

University of Southampton

Web 2.0: a definition• Term coined by Tim O’Reilly in

2004 to describe next generation of Web companies and applications

• O’Reilly defines Web 2.0 with examples

• The name is arguably misleading– implying a designed version and

discrete evolution– but it’s a useful term

• Some people prefer the term: The Social Web

• Web 2.0 really describes latest trends in web applications emphasising interaction, community and openness.

Web 1.0 Web 2.0

Britannica Online Wikipedia

Personal websites Blogging

Screen scraping Web services

Publishing Participation

Directories (taxonomy) Tagging (folksonomy)

Web 2.0: the companies

• There are a lot of Web 2.0 companies– Another .com bubble?

• Wikipedia, Flickr, YouTube, del.icio.us, digg, last.fm

• But a lot more…

Flickr

del.icio.us

YouTube

Web 2.0: key features

• Participation – get involved!– Upload your own content – Tagging– Collections (Groups, Playlists, etc.)– Comments and Ratings– Just browsing adds value (Most Popular)

• Identity is important (provenance)– Recommendations (People like you liked…)– Social Networks (People like you are…)

How can we apply these principles to LO

repositories?