A brief history of social media at IBM

Christopher Wyblechristopherwyble.com

In the beginning, there was Blog Central.

But wait. All these people are just blogging?

2009Version 4 launched79,000 users15,000 blogs 162,000 entries 155,000 comments

Make some rules.

http://www.ibm.com/blogs/zz/en/guidelines.html

Empower all employees… they are the brand.

• Behave professionally and ethically.• Take personal responsibility.• Include a disclaimer: your opinions are yours,

not IBM’s.• Don’t pick fights.

“Use social media as a means to expose IBM’s experts—and expertise—to the world.”

Adam ChristensenManager, Social Media Communications

Then along came Lotus Connections.

594,000Profiles

10,000Communities

15,000Blogs

911,000Bookmarks

101,000Activities

47,000Files

30,000Wikis

We’re constantly looking for ways to break through the firewall.

BlueTwit

IBM Media Library

So how does social software help the GLBT community?

Preaching to the choir?

Find common ground with a wider audience.

People all over the country? The world?

http://www.sxc.hu/photo/679773

Use video when you can’t be there in person.

http://www.facebook.com/video/video.php?v=550205771156

Unable to identify your community?

http://www.sxc.hu/photo/1146670

Let them self-identify, or let them lurk.

http://www.facebook.com/group.php?gid=2460105414http://www.facebook.com/group.php?gid=47746096283

Trouble getting the word out?

Catch different people different ways.

A brief history of social media at IBM

Christopher Wyblechristopherwyble.com

and that was…