a business approach to html5
DESCRIPTION
HTML5 has been in development since 2004, but it was thrust into the limelight when Steve Jobs aired his views on open standards in 2010. HTML5 (and its associated technologies) has now reached a level of maturity that has encouraged organisations to begin adopting it as the basis for key development projects. There are several business benefits of moving towards a web-platform solution. How much you benefit will depend on the nature of your organisation, but there are several different advantages that may apply.TRANSCRIPT
A business approach to HTML 5
Léonie WatsonDirector of Accessibility, Nomensa
@LeonieWatson @we_are_nomensa
Nomensa
Overview
• The business benefits of HTML5• The commercial challenges of HTML5• HTML5 as an enterprise tool• Businesses using HTML5• The business of HTML5
The business benefits of HTML5
It’s more effective
• Utilise existing skills• Reduce recruitment overheads
Yahoo! Mojito
It’s more efficient
• Maximise code efficiency• Reduce release costs
Financial times
It’s better for business
• Extend user reach
It’s better for consumers
• Maximise consumer engagement!
Google doodle
It’s better for everyone
• Minimise legal risk
The commercial challenges of HTML5
It isn’t always easy
• Keeping pace with the specification
It takes more planning
• Managing image resolution• Choosing video codecs
It isn’t available to everyone
• Support legacy browsers
HTML5 as an enterprise tool
Gov.uk: Enterprise case study
Gov.UK: Open and agile
• Created using open standards
• Developed in an agile environment
Gov.UK: Used by everyone
• Accessible to the widest possible audience
• Available in different browsers
Gov.UK: HTML5 doc type
<!DOCTYPE html>
Gov.UK: HTML5 doc type
<article>
<footer><section>
<header>
<nav><aside>
Gov.UK: HTML5 Geolocation API
Gov.UK: HTML5 video
Gov.UK: HTML5 Future plans
• Offline storage API
• Application cache API
Gov.UK: Enterprise HTML5
• Simpler Clearer Faster
Businesses using HTML5
Nike: HTML5 canvas
Lanyrd: HTML5 offline storage
Gov.UK: HTML5 video
Gov.UK: responsive design: Boston Globe
The business approach to HTML5
HTML5 is the future
• Taking first steps• Meeting the challenges• Enjoying the benefits
Thank you!
Léonie WatsonDirector of Accessibility, Nomensa
@LeonieWatson @we_are_nomensa