A Businesslike Approach to

StrategicStrategic Planning and

ImplementationImplementationDavid Nussbaum, CEO

N b 2010November 2010

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孫子兵法孫子兵法

StrategyOverview of WWFOverview of WWFStrategy in WWF UKProcesses Reporting ChallengesChallenges

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WWFWWF… one of the world'sL di… one of the world s largest and most respected i d d i l

LeadingConnecting

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organisations.

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WWF is a Global organisation

WWF IN SHORT

100+WWF is in over100 countries, on5 continents

100+

WWF has over5,000 staff worldwide

+5,000

worldwide€444 million

Global income is €444m (2009)

WWF was 1961

WWF has over+5M

(2009)

foundedIn 1961

5 million supporters

Photo: © NASA

WWF’s global missiong

The mission of WWF is to stop the degradation of the planet’s natural environment and to build a future in which humansnatural environment and to build a future in which humans live in harmony with nature, by:

C i th ld’ bi l i l di it• Conserving the world’s biological diversity• Ensuring the use of natural resources is sustainable• Promoting the reduction of pollution & wasteful consumption

WWF’s global missiong

The mission of WWF is to stop the degradation of the planet’s natural environment and to build a future in which humansnatural environment and to build a future in which humans live in harmony with nature, by:

C i th ld’ bi l i l di it• Conserving the world’s biological diversity• Ensuring the use of natural resources is sustainable• Promoting the reduction of pollution & wasteful consumption

One Planet FutureIf everyone in the world consumed natural resources at the

One Planet Futurey

same rate as people in the UK, we would need three planets

25 November, 2010 - 8Presentation to Company Name

WWF’s global mission

VISION MISSION

1 A One Planet FutureMISSION GOALS

2

S f di th t l

Biodiversity Reducing Footprint

STRATEGIC THEMES

3

Safeguarding the natural world Tackling climate change Changing the way we live

Missing middle layer

STRATEGIES

4

S.1 S.2 S.3 L.1 L.2 C.1 C.2 C.3S.4

STRATEGIC INITIATIVES

4

S3 a

S3 b

S2 a

S2 b

S2 c

S4 a

S4 b

S4 c

S1 a

L1 a

L1 b

L1 c

L1 a

L1 b

L1 c

L1 b

L1 c

C1

aC

1 b

C1

c

C2

aC

2 b

C3

c

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Tight and Loose NetworkDCPO – DanubeCarpathian PO

Tight and Loose Network

Nepal PO

Bhutan PO

EPOPoland PO

Mongolia PO

MedPO¨Mediterranean PO

China PO

Caucasus POEuropean PO

Mongolia PO

Macroeconomics

ESARPO –Eastern/Southern

Mexico/MAR PO

Northern

Guianas PO

GMPO – Greater Mekong PO

SPPO South Pacific PO

WMPO – Western Melanesia PO

Eastern/SouthernAfrica Regional PO

CARPO – CentralAfrica Regional PO POs reporting to Int.

Northern Amazon PO

SPPO – South Pacific PO

Southern Amazon PO

MWIOPO – Madagascar andW t I di O PO

POs reporting to USWestern Indian Ocean PO

… and then there’s WAMER, NamibiaSingapore, Ghana….

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Network InitiativesPriority speciesPriority species Priority Places

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WWF-UK

• Third largest WWF national organisation UK i £50• UK income £50m

• 350 employees70% f ti• 70% of conservation spend is overseas

• Governed by Trustees• Governed by Trustees -agreeing strategy and monitoring performancemonitoring performance

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WWF-UK

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WWF-UK StrategyWWF UK Strategy

VISION MISSION

1 A One Planet FutureMISSION GOALS

2

S f di th t l

Biodiversity Reducing Footprint

STRATEGIC THEMES

3

Safeguarding the natural world Tackling climate change Changing the way we live

Missing middle layer

STRATEGIES

4

S.1 S.2 S.3 L.1 L.2 C.1 C.2 C.3S.4

STRATEGIC INITIATIVES

4

S3 a

S3 b

S2 a

S2 b

S2 c

S4 a

S4 b

S4 c

S1 a

L1 a

L1 b

L1 c

L1 a

L1 b

L1 c

L1 b

L1 c

C1

aC

1 b

C1

c

C2

aC

2 b

C3

c

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Who is the strategy for?gyOther Potential

AudiencesAudiences

Influence targets(Media; Business;(Media; Business;

Government)Partner

Organisationsg

SupportersInternal: Trustees; M t St ffManagement; Staff

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ImplementationImplementation

Golden threadGolden threadProcess

-setting the strategy -reporting progressreporting progress

Refresh

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Golden threadStrategy (2008 2013)Golden thread(2008-2013)

3 Year PlanReport and review

Golden Thread

Targets for CommitmentsTargets for individuals

Annual operating plan (AOP) for each

team

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Vision Mission and Goals

Strategy What we will do?P

5 year strategic

gy

r

Annual Operating

y g

Ho e ill do it?

oc

Project Plans

Annual Operating How we will do it?ce

Personal objectives

Project Planses Personal objectives

Monitoring /Enablers Did we Achieve?

ss

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Monitoring /Enablers Did we Achieve?

Reporting and Reviewg

• TrusteesTrustees • Annual report • Management team• Leadership group• Leadership group• Individuals• Other stakeholders

Lessons Learned from Strategy gyRefresh

2013-2018 Five Year Strategy2008 – 2013 Five Year Strategy

2010 Strategy Refresh2010 Strategy Refresh

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Lessons Learned from

AimsStrategy RefreshAims

• KPIs• Priorities

(and stopping…)• Responding to trends

specificallyp y• PESTLE & megatrends

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VISION MISSION

1 A One Planet FutureMISSION GOALS

2

S f di th t l

Biodiversity Reducing Footprint

STRATEGIC THEMES

3

Safeguarding the natural world Tackling climate change Changing the way we live

Missing middle layer

STRATEGIES

4

S.1 S.2 S.3 L.1 L.2 C.1 C.2 C.3S.4

STRATEGIC INITIATIVES

4

S3 a

S3 b

S2 a

S2 b

S2 c

S4 a

S4 b

S4 c

S1 a

L1 a

L1 b

L1 c

L1 a

L1 b

L1 c

L1 b

L1 c

C1

aC

1 b

C1

c

C2

aC

2 b

C3

c

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Lessons Learned from

A tiStrategy Refresh

Actions• Addressing the Middle g

layer• Impacts (not activities)• Impacts (not activities)• Regular analysis• Influence next Five

Year Strategy 2013-gy2018

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Challenges

Keeping the strateg sharp and rele antKeeping the strategy sharp and relevant Adaptability – being nimblep y gMaintaining multi-purpose use M i f l ti I t tMeaningful reporting – Impact not activityAccountability -Attributable impactsAttributable impacts

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A Business like approach -Summary

Regularly revisit your strategy

Be accountable to the right stakeholders

Without spending too much time or resource

Golden thread

Big picture – middle layer - personal objectives

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© 2010, WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers.