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Jenny Kvistad University of Wisconsin-Madison, Division of Information Technology IT Workforce- Going Mobile A Call to Action! Recruiting and Retaining the New IT Workforce

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Page 1: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Jenny Kvistad University of Wisconsin-Madison, Division of Information Technology

IT Workforce- Going Mobile

A Call to Action! Recruiting and Retaining

the New IT Workforce

Page 2: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Government IT Personnel Challenges

Rigid Processes Budgetary Constraints Retirements Agility Private Sector

Competition

Page 3: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Workforce Demographics

-Available Labor -Age -Gender -Race/Ethnicity -Generational Shifts

Page 4: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

(The Atlantic: Derek Thompson, 2013)

Labor Force Age

0

10

20

30

40

50

60

70

80

90

100

1990 20102020

11.7 9.8

8.4

70.2 66.9

63.7

9.2 15.1

17.8

2.3 3.5 1.3

65 - 7455 - 6425 - 5420 -24

Page 5: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

(The Atlantic: Derek Thompson, 2013)

Labor Force Participation Actual & Projected

Page 6: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Labor Force Diversity 2010 -2020 Projections

7.4% Increase in Women 4.3% Increase: White 10.2% Increase: Black 30.1% Increase: Asian 34% Increase: Hispanic

Bureau of Labor Statistics: Mitra Toossi

Page 7: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Personnel Challenges

Page 8: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Projected Growth Rates 2010-2020

Occupation Projected Growth Rate

Computer Systems Analysts 43.1% Computer Programmers 28.8% Software Developers, applications

57.4%

Software Developers, systems 71.7% Computer Support Specialists 43.1%

(US Bureau of Labor Statistics)

Projected Growth Rate for All Occupations = 14%

Page 9: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc
Page 10: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

(Dice 2013-2014 Salary Survey)

Job Change Reasons

Page 11: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc
Page 12: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

In Demand

Page 13: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc
Page 14: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Recruitment Strategy

Know Your Competition Differentiate Yourself Tell a Story Be Authentic

Page 15: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Whose job is it to find qualified candidates?

Page 16: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Reaching Candidates

• Ideal Experience/Skills

• ”Ideal” Candidate Defined

• Passive Candidates & Existing Staff

• Subject Matter Experts

• Outreach & Networks

Page 17: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Advertising Strategy? This agency is recruiting for one permanent Information Technology Specialist position located in Boring, State. This position is designated as an Information Technology expert and senior level programmer/analyst for the Division of ABC in the information technology specialty areas of database architecture/administration, application architecture, project management and application development in both web and windows environment. This position serves as an expert on complex system data integrity and critical programming issues. This position is a project leader of organization wide (Dice.com)

Page 18: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Advertising Strategy!

The Public Disclosure Commission (PDC) is a small, award-winning agency that takes pride in providing timely and meaningful public access to information about the financing of political campaigns….We are considered a national leader among state disclosure agencies with respect to our electronic filing programs.

(Dice.com)

Page 19: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

“Find them, grow them and keep them”

Page 20: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc
Page 21: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Alternative Approaches

Partner with University and Tech Schools Grow Your Own Internships or Co-Ops Peer Partners & Mentoring

Page 22: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Recruitment Takeaways

• Promote Your Brand • Educate Leadership

• Educate Applicants • Develop Your Pipeline

Page 23: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Recruitment Takeaways

• Assess Past Process & Results • Measure Results • Lean in!

Page 24: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Tech Giant Edge? Amazon.com Inc.

– Median Tenure: 1.0 year – Median Pay: $93,200

Google, Inc. - Median Tenure: 1.1 years - Median Pay: $107,000

UW-Madison, Division of Information Technology - Median Tenure: 9.7 years - Median Pay: $71,000

(Dice:Kawamoto, 2013)

Page 25: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

UW-Madison Division of Information Technology

Guiding Principles • Family and Personal Life/Work Balance • A Welcoming, Respectful and Supportive Work

Environment • Professionalism and Accountability • Outstanding Customer Service • Collaboration and Community • Responsible Stewards of Our Resources • Exceptional and Innovative IT Services

Page 26: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

(Computerworld 2014)

Page 27: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

What Workers Get

Page 28: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Turnover Reason by Age

Page 29: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Millenial Snapshot

(Liquidagency.com)

Have 200+ Facebook “friends”

Sleep with phones next to beds

Think tech makes them more efficient

Produce and upload online content

Page 30: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Millenial Snapshot

(Liquidagency.com)

want questions answered

IN REAL TIME

Find work meetings efficient

PREFER frequent, informal dialogue

think blogging about workplace issues is ACCEPTABLE

Page 31: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

What will be valued as the most attractive organization attributes by the profiles of talent that the organization wants to recruit and retain?

Page 32: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Employee Value Proposition

Source: Gartner (2013)

Page 33: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Retention Considerations

(Dice 2013-2014 Salary Survey)

34% - No Motivator Provided

Page 34: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Employee Engagement

Engaged employees work with passion and feel a profound connection to their company. They drive innovation and move the organization forward.

Employee Engagement

(Gallup:2013)

Page 35: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Employee Engagement

1. Select the Right People

2. Develop Employees’ Strengths

3. Enhance Employees’ Wellbeing

Boost Engagement

(Gallup:2013)

Page 36: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Retention Takeaways

• Assess Existing Talent

• Onboard with Care

• Connect with Your Team

• Deliver Your Brand Message Often

Page 37: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Retention Takeaways

• Offer Flexibility • Promote Stretch & Strut • Utilize Stay Interviews/Climate Surveys • Lean In!

Page 38: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

The Inevitable

• Plan for Departure • Cross-Functional Teams

• Cross-Organizational Teams • Job Rotation

Page 39: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Recruitment & Retention Action Items

Identify Organizational Differentiators Define and Promote Your Brand

Gather Feedback –

o Why do employees stay? o Why do employees leave?

Train Leadership & Hiring Authorities

Page 40: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Outreach & Networking Action Items

Utilize Robust Resources to Attract Candidates

– Social Media: LinkedIn, FaceBook, Twitter, etc. – Professional Organizations – Personal Invitation to Apply – Employee Referrals – Resume Databases – Advertising: Dice.com, agency and state websites,

Craigslist – Non-Traditional Events (e.g. High Tech Happy Hour) – Focus on Diversity

Page 41: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Recruitment & Retention Action Items

Develop Interview and Selection Skills

Require Technical and Soft Skills

Create Onboarding Plan for All New

Employees o1st Month - Detailed oNext 5 Months – Objectives

Page 42: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Recruitment & Retention Action Items

Discuss Performance Regularly oAddress Issues oMaximize Strengths

Provide Recognition Weekly oEmail/Written Note oPublic Praise/Individual Visit

Assign Stretch Opportunities

Page 43: A Call to Action! · All Occupations = 14% (Dice 2013-2014 Salary Survey) Job Change Reasons . In Demand . Recruitment Strategy ... Social Media: LinkedIn, FaceBook, Twitter, etc

Questions/Comments?