A car sharing option at Davis

Alexandra Ochev

Erwin Kong

Corrina Schlaile

Jennifer Goldsmith

Ora Sraboyants

Allie Manko

What is Flexcar? Flexcar is a car-sharing program to be

implemented in Davis as early as Spring 2007 Easy access to a vehicle for a few days or even a

few hours

How does it work?

Reserve online or over the phone

Pick up and drop off at specific location

Application fee, membership fee and hourly rates

Charge

Determine interest in the Flexcar program

Effective marketing strategies

Complete research requested by our sponsor

Goals

Survey campus in regards to Flexcar program

Establish marketing proposal for our sponsor

Make sure Flexcar is successfully implemented in Davis!

Purpose

Alternative method of transportation

Discourage students, faculty, and staff

who might bring their cars to Davis

Advantages

Hybrid cars more environmentally friendly Transportation to internships/other

activities Fewer cars in Davis Gas, insurance and maintenance

included

Davis Specifics

UC Davis students, faculty and staff

Eight Vehicles

The role of TAPS in the Flexcar program

Surveys and Their Purpose

Quick poll Long Survey Designed to measure demand and

determine the factors affecting demand

Data used for the marketing proposal

Quick Poll Survey Results

Will you use Flexcar?

no, 37%

maybe, 28%

yes, 34%

N= 4,694

Follow Up Questions

YES:-Weekendgetaways (85%)-Shopping (68%)-Work (55%)

NO:-Have a car in Davis (72%)-No need (44%)-Public transit (26%)

MAYBE:-Price (92%) -Ease of renting (77%)

DistributionWill you use Flexcar?

0%

10%

20%

30%

40%

50%

60%

Fr Soph Jnr Snr Gr Staff/Fac

Yes

No

Maybe

N = 4,6941086 638 868 935 532 610

Long Survey Results

If there were a network of Flexcar vehicles located on campus, how often would you use

the service?

Never, 37%

1-2 times/quarter,

34.90%

1-2 times/month 16.90%

1-2 times/week 7.40%

Other, 3.70%

0% 10% 20% 30% 40%

Ca

teg

ori

es

Response Percent

N = 200

Long Survey ResultsIf Flexcar services were available on

campus would you consider not bringing a car to Davis?

No36%

Yes44%

Maybe20%

Yes

No

Maybe

N = 200

Long Survey ResultsHow do you best keep informed about campus

events, services, programs?

the Aggie, 36.70%

other, 3.20%

Bulletins/posters/ fliers, 37.20%

facebook, 51.10%

email, 69.10%

0.00% 20.00% 40.00% 60.00% 80.00%

Ca

teg

ori

es

Response Percent N = 200

Our Proposed Marketing Plan Unitrans: Interior and exterior signs California Aggie: Quarterly ads~65 days Facebook: 50,000 flyers The Aggie Pack: Promotional giveaways,

E-mails, Game sponsorship

Marketing Distribution out of $20,750

$2,500

$17,500

$650$100

Facebook

the Aggie

Unitrans

Aggie Pack

We would like to extend a special thank you to everyone

at TAPS especially Roberta Devine, Susanne Strand and

our sponsor Clifford Contreras.

We would also like to thank Carrie Devine and Ann Orel for

their guidance and support.