a case study on designing the australia post iphone and ipad app
DESCRIPTION
Presented at the UX Australia 2012 conference in BrisbaTRANSCRIPT
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Kathryn RossUX Australia, August 2012
DESIGNING THE AUSPOST IPHONE APP:
HOW WE DID IT
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S T A M F O R D I N T E R A C T I V E
Before After
A U G U S T 2 0 1 2
THE PROJECT KICKOFF
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S T A M F O R D I N T E R A C T I V E
A U G U S T 2 0 1 2
12 days
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S T A M F O R D I N T E R A C T I V E
A U G U S T 2 0 1 2
12 days 1 day is practically
gone
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S T A M F O R D I N T E R A C T I V E
DESIGN APPROACH?
A U G U S T 2 0 1 2
WWYD?
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3
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S T A M F O R D I N T E R A C T I V E
POINT #1
A U G U S T 2 0 1 2
This is what ROCKED.
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S T A M F O R D I N T E R A C T I V E
1 2 3 4 5 6 7 8 910
11
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S T A M F O R D I N T E R A C T I V E
A U G U S T 2 0 1 2
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S T A M F O R D I N T E R A C T I V E
A U G U S T 2 0 1 2
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S T A M F O R D I N T E R A C T I V E
POINT #2
A U G U S T 2 0 1 2
User testing is GOLD.
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S T A M F O R D I N T E R A C T I V E
A U G U S T 2 0 1 2
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S T A M F O R D I N T E R A C T I V E
NAVIGATION
A U G U S T 2 0 1 2
1. Tab 2. List 3. Springboard
business preferred
developer preferred
USER preferred
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S T A M F O R D I N T E R A C T I V E
OUTCOME…
A U G U S T 2 0 1 2
Wireframe design Live application
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S T A M F O R D I N T E R A C T I V E
A U G U S T 2 0 1 2
“I have to say, I am very impressed. This app is well designed by people who really get their users. It works, it is stylish, and it is intuitive…”
Charles Malpas