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Page 1: A Christian Expertsfiles.ctctcdn.com/1fbc7ccb401/d1709e01-d95a-45dd-a425-f8... · 2015-03-03 · marketing and business start-up consultant. Steve is also an amazing copywriter. Even
Page 2: A Christian Expertsfiles.ctctcdn.com/1fbc7ccb401/d1709e01-d95a-45dd-a425-f8... · 2015-03-03 · marketing and business start-up consultant. Steve is also an amazing copywriter. Even
Page 3: A Christian Expertsfiles.ctctcdn.com/1fbc7ccb401/d1709e01-d95a-45dd-a425-f8... · 2015-03-03 · marketing and business start-up consultant. Steve is also an amazing copywriter. Even

A Christian Experts

Business Guide

New York Times Best-Selling Author TAMARA LOWE

with Stephen Kasyanenko

www.ChristianExperts.com

Page 4: A Christian Expertsfiles.ctctcdn.com/1fbc7ccb401/d1709e01-d95a-45dd-a425-f8... · 2015-03-03 · marketing and business start-up consultant. Steve is also an amazing copywriter. Even

© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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HOW TO START AN ONLINE BUSINESS IN 24 HOURS FOR UNDER $100

Tamara Lowe & Stephen Kasyanenko

Hi there! We’re TAMARA LOWE & STEPHEN KASANYENKO, two Internet entrepreneurs who are pretty passionate about helping others become part of an awesome online business revolution. Specifically, we’re talking about how to make big money (macro money) with micro businesses.

What's a micro business? We define a micro business as an online business which meets all of the following five criteria:

1. It can be started from the comfort of your own home… 2. It can be up and running in less than 24 hours… 3. It can be started for under $100… 4. It produces a minimum passive recurring revenue stream of $400

per month, and… 5. After the initial set up it requires no more than 3 hours per week of

your time.

In this book we’re going to show you step-by-step how easy, cost-effective and fun it is to make macro money with micro businesses online.

As a side note: Our beginner students typically generate $900-$1,200 of passive recurring income within five months of joining our training program.

We’ve both been in this space for a number of years and we’re both 100% convinced that anybody can do it… and that everybody should do

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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HOW TO START AN ONLINE BUSINESS IN 24 HOURS FOR UNDER $100

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it. In fact, we believe that this is just as important as brushing your teeth or planning for retirement.

And speaking of retirement… What return on investment do you get if you put $100 into your savings account? Or what is your typical return if you invest $100 in the stock market? Underwhelming, isn’t it?!

Our point is this: Where else can you take $100 and turn it into $500 to $5000 that comes in every month… month after month after month? You should be ecstatic that you are reading this book, friend, because this is the most important education you will ever get. Did you hear us?

This is THE MOST IMPORTANT EDUCATION YOU WILL EVER GET! Why? Because we are going to show you how to easily generate passive income streams that create wealth—regardless of your education, the economy, weather, war or layoffs. This is your security!

None of us can control the global economy… but YOU CAN CONTROL YOUR ECONOMY!

Today it is very, very easy to run an online business. You do not need any technical or design skills whatsoever. You don't need a lot of money and you don't need a lot of time. In fact, one of the very best things about starting an online business is that the risk (and initial capital outlay) associated with starting a new business is greatly reduced. In fact, the risk is virtually zero. What other business can you say that about? None that we know of.

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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HOW TO START AN ONLINE BUSINESS IN 24 HOURS FOR UNDER $100

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If you understand how to create passive income online with micro businesses you will never go hungry. Not only that, but there will be hoards of people asking you to show them how they can do it too. (And you’ll end up making even more money teaching them.) It’s an amazing feeling to empower people to create wealth! That’s why we’re writing this book. And that’s why we started our online training program to give folks all the free and easy tools needed to get started in less than 24 hours for under $100.

So, What Qualifies Us to Write This Book?

In a word... failure. Yes, failure.

When we first began creating passive income online there was nobody out there to hold our hand and show us step-by-step how to do what we are going to show you how to do in this book. So how did we become experts at this?

How did we go from not knowing anything to generating hundreds of millions of dollars for ourselves and our students? Trial and error.

Lots and lots of painful trials.

Lots and lots of expensive errors.

Or as we mentioned above: FAILURE.

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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HOW TO START AN ONLINE BUSINESS IN 24 HOURS FOR UNDER $100

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We’ll share more about our backgrounds in a minute, but to nutshell it, Tamara is a New York Times bestselling author and built a $100 million seminar business from nothing, using many of the same tools and strategies we will show you here. Tamara speaks to sold out arenas all over the world. She’s worked with six US Presidents, countless professional athletes, Hollywood superstars, Fortune 100 CEO's, and the greatest leaders and achievers in the world.

Stephen (we call him Steve), has started and sold three mega-successful companies. He's a published author and a highly sought-after Internet marketing and business start-up consultant. Steve is also an amazing copywriter. Even though he’s been successful at everything he’s touched, the truth is, his real genius is in starting wildly successful micro businesses.

So we’ve both been very successful in traditional businesses… but online business was a new frontier. Here’s an example: The first time Tamara saw snow she was 30 years old. She was in Vail, Colorado trying to decide whether to take a snowboard lesson or a ski lesson. The instructor said, “It comes down to degree of difficulty….

“Skiing is easy to learn but hard to master. Snowboarding is hard to learn but easy to master. Snowboarding has a very painful learning curve, but by the end of the week you’ll be a pro.”

That’s the difference between a typical business and an online business.

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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HOW TO START AN ONLINE BUSINESS IN 24 HOURS FOR UNDER $100

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Both of us enrolled in the school of Hard Knocks when we took up online micro businesses. Not because it’s hard to do, but because it’s hard to learn since legitimate mentors are virtually non-existent. You could literally spend decades online, plowing through absolutely useless information, and still not figure out how to make money on the Internet. And the “gurus” who teach this stuff are more interested in lining their pockets than they are in teaching you how to do it. Your confusion works to their advantage because the more confused you are the more they can bilk you. The minute you figure it out, you stop buying their products—so it’s in their best interest to keep you confused.

The sad reality is that most of the “gurus” don’t know what they’re talking about anyway—they make money “selling the dream” but if they really knew how to do it, they’d be making way more money doing it instead of “teaching” it.

In contrast, we are practitioners, not theorists. We’ve launched thousands of online micro businesses and have made hundreds of millions of dollars for ourselves and our students. Our motivation to show you how to join the online micro business revolution really flows out of our faith. This is such an amazing way to reach the world and create passive income so that you can devote more of your life to your family and ministry—and it’s such a tremendous hedge against inflation and unemployment—that we simply couldn’t keep it to ourselves.

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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HOW TO START AN ONLINE BUSINESS IN 24 HOURS FOR UNDER $100

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Our mission is to empower God’s people with these tools in order to expand the Kingdom of God and help create a greater quality of life (“abundant life”) for believers. If you don’t share the same spiritual view that we have, we’re glad you’re still listening—that says a lot about your character. To be clear, we’re not here to impose what we believe on you—this book is about the proven methods to create wealth online in the quickest, easiest and most inexpensive way possible—we are just being honest enough to expose what we believe from the onset.

If you want us to teach you the quick, easy and dirt cheap ways to make a lot of money online, we’re thrilled to do so; you don’t have to believe what we believe spiritually.

You’ll just have to accept that we are not ashamed of our faith.

HOW WE GOT STARTED BUILDING MICRO BUSINESSES ONLINE: STEVE’S STORY

Neither of us set out intentionally to become Internet entrepreneurs. What we wanted was a lifestyle. We didn’t want to have a boss. We wanted to come and go as we pleased and wanted to get paid well for

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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our results. Steve wanted to freelance; he wanted to take his ideas and then implement them for other people. And he wanted to create other businesses of his own.

That’s really how he got started… he wanted to create a lifestyle that allowed him to enjoy his life. He got tired of working 60-70 hours a week and wanted to live his own life, you know?

Steve had started a brick and mortar business called Restoration Home Buyers. This was at the time when the housing crisis had just begun. Steve started a business where he was purchasing houses that were in default and was selling them. What he really needed was more customers. It was a real big numbers game, and there were really hard statistics: for every hundred houses you’d probably sign up three and maybe you’d sell one.

Steve thought the Internet might be a cool way to generate leads.

This was back in 2006, and Steve began trying to get potential customers to come into his company Restoration Home Buyers.

Steve’s wife works for a television company in the Netherlands that makes programs similar to 60 Minutes. Someone in her department was looking for an IT person to take their programs and distribute them through the Internet so people could download them. Steve knew nothing about how to do this, but as he says, “My style is really just to

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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do it, to just jump on the opportunity, and without really having any kind of experience I got involved and it took off from there.”

Steve continues, “When I say ‘it took off’ what I mean is that’s how I started. That particular project was an epic failure! But it was also a turning point for me. In the midst of that failure I really saw the potential of Internet marketing; even for a brick and mortar business like mine. At that time I made a commitment to learn everything I could about the Internet and running online businesses.”

HOW WE GOT STARTED BUILDING MICRO BUSINESSES ONLINE: TAMARA’S STORY

Tamara’s induction into online entrep-reneurism was a little different. But the common denominator between both Steve and Tamara was that we both wanted QUALITY OF LIFE. Tamara spent most of her adult life getting on a plane every few days. It was great fun but it gets exhausting too, especially as you get older. Tamara had the opportunity, through a series of misfortunes actually—including a difficult divorce—to reinvent herself. Tamara is a professional public speaker and produced the largest business seminars in North America. She’d written a #1 bestselling book. And now she found herself at a transition point in her life.

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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“I thought, ‘what do I want to do? What does Tamara want to do?’” she recalls. “I certainly knew how to produce large venue events—I’d been doing it for 20 years—but I didn’t want to do it anymore. I didn’t want to travel so much, and manage 200 employees, and be a slave to my business. It was too much work.”

“So I thought, ‘I have a unique and coveted skill set—I know how to do things very few people understand. I know things a lot of people would pay big money to know,’” Tamara continues. “I know how to write bestselling books. I know how to market and sell out live events in arenas of 30,000 plus. I built a multimillion-dollar business from scratch. Lots of people would love to know what I know.

What if I boxed my brilliance, so to speak, and sold my knowledge? It was my epiphany moment.

Within a few days I built the website BoxYourBrilliance.com and a few weeks after that I did over $100,000 in online sales for a video training program that I hadn’t even created yet! My first 50 customers paid for the entire video production—no money out of pocket—and I got a very impressive return for simply selling what I know how to do! Plus, there was nothing to package or ship out. Everything was delivered virtually! I was blown away by the results.”

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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YOU CAN DO THIS TOO! WE GUARANTEE IT!

If you’ve done anything successfully… you know things other people want to know. And they’ll pay to learn how you did it. It doesn’t matter if what you know is how to breed ferrets or day trade or take care of an aging parent… no matter what it is that you know—people will pay to learn from your life experience, acquire your special skills, and get your how-to advice. That’s a great place to start: by selling your information online—and we’ll talk about that more in a moment.

But before we show you how to get started, let’s define once more what we’re talking about—and what we’re not talking about. It’s important that you are very clear about this…

We’re talking about building online micro businesses and we sincerely believe this is going to change the economy if we can get more people doing it. We’re not talking about creating million dollar companies; we’re talking about micro businesses.

It’s a micro business revolution. It’s a way of earning a great living and crafting a life of independence and purpose.

It’s about taking things that you’re good at and monetizing them while helping others. For example, Steve is good at is executing conceptual business ideas. One of the things his company, Kasyanenko Media, does now is to execute product launches. Let’s say someone has an idea to

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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bring a book or a product or service to the market… we know how to do it.

Tamara’s expertise is turning ordinary people into highly sought-after experts, best-selling authors, highly paid public speakers, and media stars. Tamara sells her video training online and pairs it with live coaching. Her students learn how to launch online businesses, start moneymaking blogs, produce their own training programs, write e-books, get free TV, radio and print interviews, get booked for speaking gigs, sell their products and services from the stage, write irresistible marketing copy and more.

So what we’re talking about is a micro business. We’re not talking about creating a million dollar company, although that’d be wonderful— we’re talking about businesses you can do at home with little or no money out of your pocket. Stuff you can do on a laptop, on your kitchen table, and that you could do from anywhere in the world.

More importantly, it needs to be automated and needs to require very little of your time.

Time is not an excuse because it takes very little time. You can start an online business in under 24 hours. Money’s not an excuse because you can do almost everything for free or for under $100. Lack of tech skill is not an excuse. You don’t need to be a coder. You don’t need to have a degree in design. It’s drag and drop easy.

Being an online business owner affords you the time to really do the things you want to do. You want to travel the world? You can do that.

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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You want to take a vacation? You can do that. There’s a great book called The Four Hour Workweek where Tim Ferriss talks about creating mini-retirements. You can create these little micro businesses, launch them and then take a mini-retirement—go on vacation for six months and then start something new. There’s no excuse not to be making money online now.

THE BIG PICTURE

All of us desire to live a life bursting with passion, purpose and love. We want our lives to matter. At our core we long to make a difference in the world and have a positive impact on others. As Christians, we also feel called to impact the world with the love and message of Jesus Christ.

No matter what your calling, purpose or passion there are certain foundational tools that you will absolutely need to use if you are going to successfully live out your purpose.

It does not matter what mountain or sphere of cultural influence you intend to operate in, you will need to use these tools. And we’ll be revealing these essential tools to you in this book.

So at the end of the day we create these micro businesses because we craved a certain lifestyle. We wanted to create a life we really love.

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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Here’s a short list of the many reasons we both became online entrepreneurs:

1) First and foremost, it’s a heck of a lot of fun.

2) It’s a very fulfilling creative expression.

3) We get paid extremely well for doing it.

4) We have 100% control over our schedules—we work when we want to, and for however long we want to, when it best suits us and our families.

5) We can work from anywhere in the world.

6) It creates on-going passive income, which means we don’t have to work very hard or very long hours.

7) We like being our own bosses.

8) We can work from home in our PJs if we want to… or on the beach in a bathing suit.

Yesterday, other than a one-hour recorded chat with Steve that resulted in this e-book, Tamara took the day off, went to the beach, took her dog for a long walk, stopped for a leisurely lunch at an outdoor café, and basically did anything she wanted to all day long.

You can’t do that when you work for somebody else. In a nutshell, being an online entrepreneur is about creating a quality of life that you really, truly love.

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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Okay, drumroll please… The moment we’ve all been waiting for is here! Here are our 18 quick, easy and dirt cheap ways to start making money online… in less than 24 hours!

MONEY-MAKER #1: TAKE AN INVENTORY OF YOURSELF

If you’ve never done this before, we strongly recommend that you do an inventory of yourself, where you’re at now, and where you want to be. The first thing you should do is take a look at what you’re good at in your own life (and what other people say you are good at). What are people constantly asking you for advice about? Write that down on your inventory.

Steve found out by accident he’s really a pretty amazing copywriter. He does copywriting for a lot of people and it came as a result of taking inventory and thinking “what am I good at?” Steve noticed people had said several times “Hey, you’re a really good writer.” So he tested it out by creating a short landing page that said he did copywriting and people started hiring him. Yes, it’s absolutely that simple to get started!

As a New York Times bestselling author Tamara knew there were lots of people who want to write a book—but even beyond that, they want to know what to do to make their books into bestsellers.

For example, Tamara had a conversation recently with a surgeon and he said, “I have a

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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patient who has written a book. I don’t know why she keeps asking me for advice, but she wants to know how to get her book on the bestseller lists. Tamara, would look at her book, and tell her what she could do to make it better—so that it would be a book that’s high quality enough to hit the bestseller lists?”

Tamara responded, “The quality of the book honestly doesn’t even matter. She could have a great book or she could have a terrible book—and either way it could be a bestseller. A poorly written book can be a runaway bestseller just as easily as a literary masterpiece could be a dust-covered flop that’s marked down to ten cents on a bargain sale table. Because it’s not about the book. It’s about the marketing.”

The point here is that Tamara took her special skill set and now shows people how to do what she’s done successfully. So, what are your special skills? Have you successfully navigated some difficult life experience? Do you have a passion for a particular hobby?

These are all things you need to catalogue when you take inventory… because these are things that other people will happily pay you for.

GET RICH IN YOUR NICHE

Next, look for a niche. If you determine you’re good at cleaning cars, for example, well that’s a big audience. What you want to do if you’re good at detailing cars is to pick a certain type of vehicle to niche

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market to. Maybe American or Japanese cars. Or maybe you want to even go to a smaller niche like only Chevrolets or Chevy Pickups. Believe it or not, focusing on that little niche is a good start.

FIND YOUR AUDIENCE—AND PROD THEIR PAIN

So you find out what you’re good at —then you find out who your audience is and what pains them. This is where you start to drill down on the pain points and irritating problems that your audience is experiencing. You need to know this because YOU are going to solve those problems… and for that you will be paid handsomely!

Do an investigation and you find out what the big problem is, what’s happening in this group, this audience, that could be done better? What is bothering them? What are they complaining about? What keeps them awake at night? What’s something that could be done better, could be done more efficiently, more effectively, could make their lives easier?

Once you discover the pain points, you are going to poke at them and prod at them, with your marketing copy.

Tamara says, “This is where people step over the most money… they focus on all the benefits of their product or service. I call this Feature Vomit. They just go on and on about all the features and benefits instead of focusing on the pain and problems their customers have—and proving how their product or service is the ideal solution.”

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© Copyright 2014, Tamara Lowe & Stephen Kasyanenko. All rights reserved.

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MONEY-MAKER #2: GET PAID TO PROMOTE STUFF YOU LIKE

We’re going to give you something right now that anybody can use to start making money immediately online. We’re not talking about techno geeks here—we’re talking about what ordinary folks with no technical skill, no coding experience, no website development skills can do today, right now, and within an hour to start making money.

Simply become an affiliate and promote an affiliate product.

What’s that, you ask? That is simply endorsing a great product that you believe in, and when people buy it on your recommendation, you get paid an affiliate commission! You can get paid up to 50% for products that are $200-$300 and it’s really easy to do.

The beauty of affiliate marketing is that you get paid to promote someone else’s product. No need to create it, package it, price it, manufacture or distribute it… all you do is endorse it. And you do that all the time already.

For example, if you bought a CD, or an album, or a painting, or a book, and you love the book… what do you do? You tell your wife, you tell your kids, you tell your friends, your brothers, your sisters, you post it on Facebook. You tell people about it. Why? Because it impacted your life, or you had a great experience. This works really well with movies. So imagine doing what you already do, telling people about your

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experience with products, about the good experiences, but getting paid for it!

How do you become an affiliate? You sign up online at Shareasale or CJ.com. Those are 2 really good ones to get started with. Signing up takes maybe 20-30 minutes. You create an account, pick a product you like and you just start sharing in your emails, or on your Facebook, or your LinkedIn pages, or even through word of mouth. It’s an easy way to start making money online immediately.

MONEY-MAKER #3: SOLVE MICRO-PROBLEMS

Another great money-maker which is a huge, huge, untapped market—and it’s a great market to get into right now—is selling solutions to micro-problems.

Earlier we spoke about targeting the pain points… finding a problem that can be resolved by providing a small report.

Steve and Tamara did this just a few days ago when we were recording the video that we transcribed to create this e-book. Steve said, “Tamara, I want you to create an article about the 7 or 8 dirt-cheap tools you use to record a video like the one we’re doing now. Tell folks how we did it. How do we record this, how do we edit this?”

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Well, that’s a big problem for a lot of people who want to promote their product or service online. They want to promote their expertise or promote their solution to a problem—and make a video but they don’t want to spend a ton of money in order to create a high-quality professional video. We know how to create amazing videos, with all the bells and whistles, for pennies. So we created a report to show folks how to make high-quality professional videos on a shoestring. That’s an example of solving a micro-problem.

So you can create and sell little reports, or e-books, that solve micro-problems.

Imagine that you want to write a bestselling book… well if you want to write a bestseller, you probably would love to talk to someone who’s already done it. That’s the problem—getting a bestselling author to share their secrets with you. Because Tamara’s already written bestselling books, she can in one page, or in a few pages, or a word document, create an outline of how to write a NYT bestselling book.

As Tamara mentioned earlier, writing a bestseller is not even about the content, it’s all about the marketing. If Tamara were willing to show you how to turn your book into a bestseller, would you pay $10-$20 to learn how her book hit the New York Times bestseller list and #1 on Amazon, and the top spots on BusinessWeek, USA Today and Publishers Weekly? For someone who wants to write a bestselling book, it’s well worth $10-$20 to find out how she did it.

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MONEY-MAKER #4: GIVE AWAY A LITTLE OF YOUR KNOWLEDGE… AND PEOPLE WILL PAY FOR A LOT MORE!

This is the way Tamara reinvented herself was as a coach and as a consultant. She produces free products that meet a need. She gives away her knowledge, her specialised skill. People read her blogs and articles and watch her videos to learn how to write a book, how to be a public speaker, how to get media gigs, how to write can’t-say-no marketing copy, how to start a coaching business, or an online business….

They see she knows her stuff, that she’s fun to learn from, and most importantly that what she teaches WORKS.

Then they say to themselves, “I’d like Tamara to help me implement this stuff. I want to be able to ask her questions. I want her to coach me.” And they go on to become her coaching clients.

Tamara says. “People love my quick-start tips. They love the way I present it, and how I hold nothing back and make it easy for them. They love that I don’t nickel and dime them to death, but instead offer a complete system for one very low price. They trust me because I have earned their trust. Then they want to get my whole step-by-step system and have the opportunity to talk to me live, ask me questions and help them do these things too. And it’s super satisfying for me,

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because by the time most of my clients find me, they’ve already spent thousands on what I call Guru Garbage—yet they’ve learned next to nothing of practical value. So they are ecstatic to finally meet a mentor who gives them the real deal keys to making money as a speaker, author and online marketer.”

MONEY-MAKER #5: CREATE “EVERGREEN” INFO PRODUCTS THAT ARE ALWAYS IN DEMAND… AND MULTIPURPOSE THEM

Now here’s a really significant money-making key that produces as great quality of life for online entrepreneurs:

Tamara writes about (or films) her expertise once—then she can sell it forever. And ever. Amen.

The cool thing about doing this is that you’re freeing up so much of your time. For example, this e-book started as a conversation that Steve and Tamara recorded on Google Hangouts. We transcribed and edited it to create this e-book. We’ll also turn it into several special reports. We’ll turn it into video curriculum. We’ll turn it into blogs. We’ll turn it into web copy and emails and press releases... we’ll use a one-hour video recording a thousand different ways—and we’ll make money on all of it.

Even if we give it away for free, it will turn into paying customers who want to invest in having us show them the quick, easy, inexpensive, painless ways to break into this business.

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So we record a video only once and we can sell it forever—a thousand different ways.

Then from there you can parlay it into a coaching or consulting practice like Tamara does, where she coaches a group of people twice a month….

Check this out: two times a month for one hour Tamara meets by video conference to train her coaching clients how to build their websites, create and market their info products online, how to speak and sell from the stage, start their own coaching practices and more.

That’s a mere two hours of her life per month. And for that each of her clients pays $1,000 a month.

Twenty students per group = $20,000/ or $10,000 per hour. That’s not a bad living for 2 hours a month. That’s actually very good money.

And talking about her expertise comes naturally to Tamara because she’s got decades of experience. It’s easy for her to talk about what she’s good at. The same is true for you. When you’re good at something, whether that is parenting, or painting or accounting or organizing closets… whatever your expertise is—sharing your experience, passion and skill set with others will come naturally for you.

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MONEY-MAKER #6: INTERVIEW YOUR HEROES… OR EVERYDAY EXPERTS

Another way to get started making money online is to interview someone that inspires you, or interview someone that is considered an expert in the field you want to come into. We’ll give you an example: The last company Steve sold, 8M, was launched when our friend Lance Wallnau was in Steve’s hometown speaking at a conference. Steve went to the organizers of the meeting and said, “I’d like to speak to Lance.” Steve said, “Hey, Lance, can I do an interview with you?” Lance had a new product coming out called Destiny Dashboard, and Steve said “We can promote Destiny Dashboard in the interview.” So of course Lance wanted to do the interview with Steve. Yes, that’s how easy it is!

So Steve interviewed Lance about practical steps on how to live out your Christian faith in the marketplace. All Steve did was put his logo at the beginning and end of the video, with links to his website, then emailed the interview out to his friends and followers.

It was so successful Steve’s website got 15,000 hits in four hours and it crashed the site! It was by far the best performing interview he ever did and still to this day people ask for the transcript.

Speaking of interviews, what’s amazing to us is that celebrities that you could never meet just because you admired them and you wanted

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to shake hands with them, will actually sit down and do an interview with you. People that you could never get to in a million years are happy campers to do a whole interview with you! It’s the weirdest thing, but because everybody is promoting something, they’ll take time out of their busy schedule to talk to you. Everybody’s got a book coming out or they’ve got some new show that they’re doing or some new product that they’re promoting and so they want publicity for that. You can be completely unknown, nobody knows you—even your mom has forgotten your name—but you can get in front of really powerful successful people just by interviewing them!

If you’re saying, “That’s too much for me, I can’t even imagine speaking to famous people”… fine, interview everyday experts. Let’s say you want to write a book on parenting— about how to raise healthy, good kids, good citizens— you could pick out five people you admire as parents, interview them and ask them:

“How do you handle discipline?”

“How do you handle when they don’t want to eat well or don’t want to go to bed?”

“How do you encourage your children, speak to them?”

Ask the questions you want the answers to and we assure you, if you take that and transcribe it you’ll have a book people will buy in a heartbeat.

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It literally is that simple. Then, as we mentioned earlier, multipurpose it. You can take one video interview, and all of a sudden you have four or five products and it’s absolutely turnkey. Transcribe it and you have a book, a special report, a blog, a press release, social media statuses, web copy, and so on. Strip out the audio and you have CDs and MP3s. Break it up into sections and you can use it for webinars, podcasts, coaching programs… a thousand different ways to use one simple interview.

And it’s so unbelievably easy to do! You hardly have to think about it. Interviews are just conversations. You don’t even have to prepare for it.

If you have an interest in any subject all you do is ask the questions that come naturally to you.

MONEY-MAKER #7: CREATE YOUR BUSINESS FOR NEXT TO NOTHING

On the structural side of creating a business for somebody who has never done it… to do it on the cheap or do it free, what do you need to do? What sort of corporation should you start? Where do you have to go to get the paperwork? How much does it cost?

The first thing you should know is that we’re not attorneys or accountants and we don’t pretend to be. So this is not advice that

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we’re giving you. But what we will say is this: back in the old days if you wanted to start a business, a brick and mortar business, you had to hire an attorney, which would cost $8,000- $10,000.

Say that you knew somebody, a family friend for example, it would still take you $1,000 to get your formation documents done. It’d be weeks before you even got an appointment. Then you’ve got to submit the paperwork, to get it sealed… and that’s just the beginning.

You’ve got to get your business cards, you’ve got to get a telephone number, you’ve got to get office space too. You’ve got to get a fax machine and before you know it you’re $5,000-$10,000, if not $20,000, in the red. You don’t even have a product, you don’t even know if this product’s going to sell.

Now with the Internet if you want to create an LLC, if you want to create a partnership or an S-corp, you can go online, and get what you need for free or very cheap at LegalZoom.com. You can download the documents, fill them in yourself and submit it yourself. You could do it for nothing, or you could find people who do it online for you and they’ll walk you through the process.

So what used to take weeks and tens of thousands of dollars you can do it online in minutes and you can do it free. And that’s really cool.

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MONEY-MAKER #8: CONFIDENCENCE! REPEAT AFTER US, “I CAN DO THIS!”

When Tamara created her Expert Celebrity Boot camp, showing people how to write books and eBooks, how to become public speakers, how to be media guests, how to build their websites, their logo, and products, etc… as a grand experiment she decided to do it as though she had no money and no experience.

Of course she did have experience, having been in the expert arena for so many years—but she’d never built a website before, never made a logo, didn’t know how to record videos, didn’t know to edit videos, didn’t know how to do webinars or teleseminars, didn’t know how to do a social media or email marketing campaign… she knew nothing about producing any of that.

Tamara says, “I really had to learn it myself and teach myself. And it was super frustrating trying to figure out what are the easy and cheap ways of doing this stuff. Nobody wants to tell you how to do it.

“I could research for 100 hours online, some really simple thing like how to publish an e-book, and still not get the streamlined answers that I now know. At first I was a completely overwhelmed, but now it’s just old hat. It’s like the back of my hand. But at the time I had this blank spot where there should have been information.”

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If you’re reading this eBook, in all likelihood that’s where you’re at too. You don’t even know what you don’t know! And so you’re looking to us to provide solutions for you in a turnkey way. Relax! Take a deep breath and repeat after us, “I can do this!”

You’re about to make an awesome discovery: these days it’s so easy!

Technology has levelled the playing field, and any Joe on the street can look like a big-time operation with all the professional tools that Staples or Apple or Walmart, or anybody else has!

You can design landing pages, or eBooks, eBook covers, which look as though you hired a six-figure designer to do it for you. Not only can you do it easily with no tech skill whatsoever! You can do it in three clicks! Literally!

There are platforms out there like boxshotking.com that allows you to create CD covers, book covers, 3D packages, bundles, and it looks like you hired a professional designer. You don’t have to spend thousands of dollars! You don’t have to know Photoshop! You don’t have to teach yourself graphic design! You don’t have to hire a designer for thousands of dollars! You can do boxshotking.com for $60 and it’s yours! It’s drag and drop easy, which means if you can drag photos into Facebook or send an email, you can do this. So the playing field is radically levelled.

“Tamara, the other day we were talking and you said that we’ve got to explain to people how important becoming an online business owner

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is,” Steve says. “I can’t get this phrase out of my head… You said it’s just as important as brushing your teeth every day—and it really is. Just like exercise, praying, saving money, paying down debts… It’s just as important to know how to make money online! You’ve got to have some sort of recurring revenue stream that is on autopilot because nothing is guaranteed.”

“There’s absolutely no question about it, Steve,” says Tamara. “Would you drive your car without insurance? Not if you’re smart you won’t! Why? Because you could get in accident, you could cause critical damage to somebody else, it could put you in the hole forever—in a hole you’d never be able to dig your way out of.”

“Having an online business gives you insurance against a bad economy, a down stock market, unemployment, a disability, or a family emergency.”

Here’s an example of what we’re talking about: People often ask us, “How do I become a public speaker and get on other people’s stages?” and we always say, “Well I could teach you that but that’d be the hard and dumb way to do it. You’d always be at someone else’s mercy.

What’s even better than speaking on someone else’s stage is if you build your own stage. If you build your own stage then you don’t have to depend on anybody else to put you on their stage. You’re already on your own stage and nobody can take that away from you.

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Building your own online business provides that same type of financial freedom and independence. Not only does it give you all these things we’re talking about in terms of quality of life and passive income, it’s fun. But the best thing of all is that it provides a safety net. Now you have a safety net and it’s yours. You own it, you’re producing income, and nobody can fire you from your own thing.

We always thought we had to use designers, had to use computer programmers and had to have this big team of people. But we discovered is that programmers, designers, videographers, web developers, graphic artists… they’re telling you that it’s so hard and so complicated because they don’t want you to find out that they’re not doing a lot for the amount of money you’re paying them. And that is the truth.

They’re telling you crazy stuff like “that’s going to take 15 hours to render.” What does that mean? It means nothing. They try to blind you and mesmerise you with their jargon and industry fluff.

When Steve started 8M he wanted to create a really dynamic shopping cart. Steve was convinced by his friends and partners that he need to hire a “web development company.” So he hired this “web development company,” these so-called pros out of Canada and spent $25,000. Three months later they delivered the shopping cart he ordered and it wasn’t even half of what he wanted. The user experience

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was very tiresome, really complex, so it wasn’t even fun for the user. And whenever Steve wanted to change something he had to go back to the programmers who were charging a $3,000 a month “maintenance fee.”

After 3 months and $34,000 one day the shopping cart just wouldn’t work—and the web development company said it would take another $25,000 to fix it! Steve was absolutely livid. He said, “I’m going to try doing this myself” and within one hour and for just $100 Steve rebuilt the shopping cart himself! It was exactly the way he wanted it, with the products that he wanted and the best part was he was able to do it all by himself with a couple of clicks!

You can do this stuff! You can do it cheaply and easily. You don’t need to have tech skill. It’s honestly not that hard. Just do what we say. We’ll make it easy for you.

MONEY-MAKER #9: PURSUE YOUR PASSION

You can follow your passion, anything you want to learn about! You may choose to read up on politics or photography or micro-loans… simply because you’re interested in those topics. And just by taking notes on things you are naturally curious about, you’re creating books and eBooks and blogs and videos and all kinds of cool stuff you can sell!

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You can learn about anything that fascinates you. If you have an interest in football, or cooking, or organic gardening, or anything else… there’s lots and lots of people out there who will pay you to learn alongside you. All you do is simply distil what you learned for them!

What’s even better than making money doing what you love, is making a difference doing what you love! We do a lot of work with charities like WishGivers.org, a non-profit tax-exempt charity Tamara started, that helps the critically ill children of America’s military, police and firefighters. You too can do something you’re passionate about—and something that’s also impacting the world in a positive way… while making money and having fun.

Anything you’re interested in can become an income stream for you. It’s the equivalent of being paid for a college education.

It’s like a free education but better—it’s better than getting a scholarship—because you get PAID to pursue your passion!

MONEY-MAKER #10: GET ALL THE TOOLS, TRAINING AND SUPPORT YOU NEED TO SUCCEED AT CHRISTIANEXPERTS.COM

What we’d like to do now is to talk a little bit about ChristianExperts.com because everything we’re talking about is

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consolidated there so if you wanted to know what platforms we use to build our websites it’s there. You just click on it, go to it and use it yourself. Using our tools you can build a website for free in under an hour, literally, and it’ll look beautiful.

Where do we go to get our domain names? Where do we go to do video conferencing or do tele-seminars? What kind of tools do we use for things like webinars? What about eBooks? How do you publish an eBook or how do you self-publish your hard cover or paperback book? Everything is at ChristianExperts.com in our business toolkit.

The good news is anyone can start a business, using these tools. Anyone can do it, there’s no excuse. There’s no capital outlay, or very little of it, and there’s very little time investment.

But the problem is there’s so much stuff out there. How do you know what’s legitimate? There’s a lot of scam artists out there. For every legitimate product there are probably three scams that look just as legitimate. So how do you know which platforms and tools to use? How do you know which ones work? How do you know what’s going to give the results you want to get?

Well what we’ve done at ChristianExperts.com is we’ve actually put ourselves through the pain of finding out, several times getting ripped off by some of these guys… We’ve gone through the pain process,

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hacked our way through this jungle to show you what tools to use, what hosting to use, what platforms to use…

At ChristianExperts.com we show you how to start a profitable online business, step by step without missing a step. If you have questions, we have 24-hour support, 7 days a week. Not only that but there’s a really vibrant, thriving community of people that are experiencing the same growing pains, that have had the same successes and failures that you’ve experienced. You can learn from one another, share your experiences, and share your best practices. It’s really exciting!

One of the great benefits we have at ChristianExperts.com is our academy. We personally teach you everything you want to know.

Let’s say you want to know how to use social media to market yourself, your business, your product, or your service. There’s a whole course on how to use social media.

So many people don’t know how to do it. They say, “It’s not working.” Well it’s not “IT” that’s not working, it’s that you’re not doing IT right! So we show you how to do it right.

Tamara’s entire Expert Celebrity Boot Camp that she used to charge $2,000 for is in the academy at ChristianExperts.com. Tamara shows you everything from how to identify what your message is, how to market that message, how to write stunning ad copy, how to get customers to open your emails with irresistible subject lines, how to do

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newsletters, how to do affiliate marketing, how to sell from the stage, how to produce profitable live events, how to write bestselling books, how to write eBooks, all of that is included in there, and much, much more.

It may sound overwhelming, but it’s not. We hold your hand every step of the way. We give you a very clear roadmap with really bright lights! We actually built what we would have wanted ten years ago. It cuts the learning curve down to next to zero.

MODEL THE MASTERS AND YOU’LL GET THE SAME RESULTS

There’s a great book by Napoleon Hill called Think and Grow Rich. What he did was he went and interviewed these super wealthy and successful individuals. He looked for patterns and created this book called Think and Grow Rich. I think it’s sold over 1,000,000,000 copies. It’s a super bestseller—one of the biggest of all time.

The thing Napoleon Hill found out was if you can model someone who has done something successfully you’ll get to your destination much faster.

The common thread was every successful person interviewed had modelled someone. Someone else’s success contributed to their own. And that’s what Christian Experts is doing.

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We remember trying to figure all this out and getting ripped off at the same time. It’s demoralizing, especially when you realize you’ve just spent $2000 on some seminar or training product that’s supposed to teach you—only to find out it’s mostly fluff, and they’re just trying to sell you something else! There are so many scams out there like that. We remember praying and saying, “I wish there was someone who could show me how to do this, show me how this whole thing works.” Unfortunately everyone who knows how to do this stuff doesn’t want to tell you because they don’t want competition.

WHERE ARE THE MENTORS?

You could ask for mentors all day long and no mentor is going to appear for you. You can stop asking for a mentor and stop asking for somebody to teach you. There are 3 reasons why successful online entrepreneurs won’t teach you how to do it:

1) If they tell you how to do it, you’re going to do it and quite honestly it creates competition for them. You’ll do what they did and it will bite into their market share.

2) They’re too busy focused on their own thing to focus on you and your thing. What benefit is that to them? None at all, it just sucks up their time and they’re creating their own competition.

3) You can’t even get to those people. They’re inaccessible.

That’s why ChristianExperts.com is such a Godsend. You’ve got not just one mentor, not just Tamara, not just Steve, but certified expert

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mentors on all these subjects, who are showing you how to make money online.

What else needs to be said? You’ve got to get in the game. Sitting back, reading this e-book is doing you absolutely no good. You might as well go straight to ChristianExperts.com, become a member of our community, and start getting the mentoring you need. Right now you can start your business. Within the next few hours you can have it up online. Within a day or two you can be making money.

It’s not even just about business. If you want to expand your ministry, or you want to expand your church or you want to start a youth ministry or a non-profit. Whatever you want to do in your life you’re going to need the tools that are at ChristianExperts.com. You’re going to need a website, you’re going to need hosting, you’re going to need the legal documents, you’re going to need a merchant account and you’re going to need to know how to write persuasive marketing copy. You’re going to need email marketing solutions, an email marketing manager, you have to know all about being blacklisted and all the rules to follow for spam. No matter what you do, you need these tools.

And all of that sounds complex but in reality it’s really not. ChristianExperts.com cuts through all that nonsense about how “it’s too complex.”

The truth is the tools we give you make it easy for you to make money online in no time flat.

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TECHNOLOGY IS THE ANSWER, NOT THE PROBLEM

Tamara has coaching clients from the ages of 25 to 84… from kids who know technology is not a big deal, all the way up to a guy who’s never videotaped himself before, who’s never done anything with technology …And they’re all making money online, every single one! They’ve written eBooks, they’ve created their websites, they’ve started their companies, they’ve created video trainings, they’ve got people paying for their training products, they’ve got coaching clients and it’s no big deal! And they’re loving it! They’re having the time of their lives. And this is really why we’re so excited about what we’re doing because we’re empowering people to live the dream.

If you ask people if they have a book in them, 8 out of 10 people will say “Yes, I have a book in me.” Half of them will say, “It’s going to be a bestseller.”

But 8 out of 10 will never write that book. Why? Fear. When it comes down to it—it’s just fear. This fear of failing, fear of looking bad, and it’s all nonsense.

Or they think it’s such a big project… they think they’re going to have to take time off work and it’s going to take months of their life— and that’s the reason people don’t start their own online businesses too. They think it’s going to be so much work and they don’t have the time to do it and the truth of the matter is it’s fun, it doesn’t take much time, it takes hardly any money, and it makes money from the get go. If you

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can Facebook, you can do this! If you can write an email, you can do this!

No joke, in an hour you can start. That’s not an exaggeration. You can start making online in the next 60 minutes. It’s not going to take forever; it’s going to take under an hour. (See Money-Maker #2 and Money-Maker #16 for example.)

A CHECKLIST OF THE TOOLS NEEDED

Here’s our basic checklist that that you can use to get started online. These are some of the platforms and tools that we personally approve. These are the same exact tools that we use every day…

The first thing you’re going to have to do is come up with a name and create a legal entity. Decide is this a proprietorship, an LLC, or maybe a DBA which is Doing Business As and you can get that stuff for $25. Anyway all the things you want to set up and all the different entities are at legalzoom.com.

Once you get your entity you want to have a web presence so you need a website. If you want a responsive, professional website, drag and drop, there are a couple that we love. One is Wix and one free one that is fantastic is called Onepagerapp.com.

Tamara says, “I want to give you an example of how easy it is to make money doing this stuff. Go to FrederickRoscher.com. This is a website I made for a very sweet lady who paid me $5,000 to do this for her dad.

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He was a portrait artist who did portraits of very famous people back in the 1940’s and 1950’s.”

Steve interjects, “I want to say something about this. Tam, you are a genius but you’re no technician! You have zero technical ability, I can vouch and swear for that.”

Tamara laughs, “Yes, this is true. But has it stopped me from making a boatload of money online? No!”

“As a matter of fact,” Steve says, “whenever you ask me for a password or for a code to edit a website or landing page I’m setting up, I get a rash thinking what’s she going to do to mess it up?”

Tamara (ignoring Steve) says, “Here’s the thing, I built a website for nothing, for free, and somebody paid me $5,000 to do it and it only took me two and a half hours. It’s beautiful. And things scroll around, you push buttons, you go to other pages, there’s a blog...”

Steve says, “You built a website for free and you charged someone $5,000?!”

“I didn’t even want to do it but this sweet elderly woman said, ‘I need help! Can you give me the name of your web developer, Tamara?’ and I thought if I give her the name of a web developer they’re going to charge her $20,000. So I said, ‘What’s your budget?’ and she said ‘I can pay $5,000 for it.’”

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“All I did,” says Tamara, “was save her $15,000. The fact I made $5,000 is an auxiliary benefit, all I wanted was to help her.”

“How much time did this take you?” Steve asks. “Because you are technically illiterate. I joke around with you that the Amish miss you! FrederickRoscher.com looks amazing though! How long did it take you to build this website?”

“Okay,” says Tamara, “So what I did was I picked a theme from dozens of prebuilt templates. It was really easy, there’s a whole bunch of themes you scroll through. I thought, ‘I like those colours; I think it would make a nice background, it’s very plain for the art.’ So I selected a theme. It took about 3 minutes to do that.”

“Then what?” asks Steve.

“Then I told the lady I wanted her to email everything she wanted on the website all in one email, because I don’t want to open a whole bunch of emails. I said, ‘Send me your biography, and send me images of the art and that’s all you need to do.’ She did that and then I imported the pictures with one button. Then I copied and pasted the copy in and I hit the “publish it online” button. If you go right now to FrederickRoscher.com you’ll see that all the pictures are scrolling, all the bells and whistles are there. There’s a gallery you can go and look at the art, there’s a photo gallery about the artist, there’s a blog and as a little free bonus for the sweet lady, I even hyperlinked backed to

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her own website because she’s an artist herself. She wasn’t expecting that but I just kind of threw that in because that’s how I roll. I like to do extra things for my clients. And the whole thing took me less than 3 hours.”

Yeah, it’s that easy!

These are the things we show people how to do at ChristianExperts.com, by the way. It’s all the shortcuts.

ChristianExperts.com is a couple of dollars a day. It’s nothing—and it’s going to save you so much time, and so much money! Anything you want to know about it’s in there and it’s the easy ways, it’s the free ways. And if it’s not there you can post a question into the community, you can call us, you can email us and your question is going to be answered by one of the experts. That’s the beauty of it.

WEBHOSTING & PAYMENT GATEWAYS

Okay, let’s talk about webhosting. A great hosting site, one of our favourite hosting sites, is BlueHost. Fantastic. Amazing customer service, they’ll walk you through stuff, they’ll even set up stuff like your shopping cart for you.

So once you’ve created your legal entity, you build a website, you then host it on a host service website. The next thing you do is start collecting money. So if you have a product you want to sell— even if you’re just giving out free information eventually you’re going to start selling products— so you need a merchant account. There’s a couple of

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ways you can go here. One really simple way is just to sign up with PayPal. And you’ll need a payment gateway too. We love 1ShoppingCart. That’s one of our favourites.

Tamara says, “I didn’t get this when I was first starting to do this stuff. If you have PayPal why do you need 1ShoppingCart? But it’s kind of like going to the drive-in lanes at the bank. There’s a canister you put your deposit in, you stick it in the tube, press the button and it goes into the teller. So 1ShoppingCart is a payment gateway—that’s like the canister that sends your deposit to the bank.”

“Exactly,” says Steve. “What you need is someone to take the credit cards, to process that, and that’s what 1ShoppingCart does, it takes the information down. It collects the stuff you put into the tube and it sends it to PayPal or your bank.”

The cool thing about all this technology is that you can do all this from anywhere in the world. Literally. You can do business in your car, you do it on your cell phone, you can do it anywhere.

As the money goes into your PayPal account you just log onto your smartphone and say transfer it to my bank. It’s so easy.

And PayPal doesn’t cost any money up front. Instead they take a small percentage of the sales – it’s about 2.9% - for processing them. Back in the day, not even that long ago, back in 2006, when Steve was getting started in his first online business, he had to apply for a

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merchant account. He had to get a credit card processor sent to his house. It took two weeks for the application and he had to spend $2,000 for a merchant account. Now, it’s free!

That’s what we mean when we say that technology has levelled the playing field. Using the tools that are currently available to everyone online you can be an Internet entrepreneur overnight, and for virtually no money out of pocket!

Everybody can now play this game successfully. Everybody can do this and there’s no reason not to.

It’s that safety net you need in order to create financial stability for your family if you currently work for someone else—or even if you own your own business.

Not so long ago if you wanted to start a business you were in the hole $20,000- $30,000 before you even had a product let alone any customers! Now you can launch a business in a day, spend no more than $100 and if it fails—if nobody buys the product or you offered? So what! You can offer a different product or service tomorrow! Before the playing field was levelled you needed deep, deep pockets. You needed financiers, you needed people to bankroll you and believe in you and then you had to give up most of your ownership. Now you can put it online, see if people like it, and if they do— you make money!

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MONEY-MAKER #12: CREATE BOOKS, CDS, VIDEO TRAINING AND MORE… FOR FREE!

This is a super important key—earlier we posed the question, how do you know if anyone’s going to want your product? Honestly, you don’t until you offer it. Back in the day, not so long ago, people filled their garages with their books and CDs and manuals and DVDs… and if customers didn’t buy it, you were out of luck.

You’d plunked down a whole bunch of money to produce stuff you couldn’t give away. What we teach you in the academy at ChristianExperts.com is to just outline the product and create marketing copy for it. Define what the product is… A book, e-book, CD series, online coaching program? What’s it going to be? You don’t even have to create it just yet, you can simply write an outline and some marketing copy, put that on your website and when somebody buys it they’re paying for production!

So you never pay for production, your customers do. And you’re not producing books that are going to sit in your garage. You’re not spending lots of time producing something that won’t sell.

You just throw it online and if people want it, they’re going to buy it. When they buy it they’re also paying for the production of it! In this way you never have a penny out of pocket. It’s almost pure profit—

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extremely high margins—now that we are in the age of digital downloads!

You don’t have to press CDs. You don’t have to get one of those CD duplicator machines. Remember CD duplicator stacks? Tamara ran a $100,000,000 company, Get Motivated Seminars, and we were pumping those CDs out like crazy. What a nuisance! The shrink-wrapping, the packaging, the shipping…

Then what happens if it gets damaged or it’s lost? Then you have to give a refund. You had to deal with postage and have insurance and all that stuff. It was a nightmare.

Not only that, everybody wanted their piece of the pie. So we had to pay manufacturers and the designers… and then you’ve got employees to deal with. Now it’s just so streamlined and easy! There’s no headache. Tamara had a great team, but let’s face it, 200 employees is like having 200 children. Who needs that?

You don’t need that anymore. You don’t need to create these physical products. You don’t need an inventory, you don’t need to have a physical warehouse, and nothing is ever going to go bad.

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You do digital downloading and you set that up so it’s all automated! There are no calluses on our hands because we’re not doing any heavy lifting!

MONEY-MAKER #13: DESIGN YOUR LOGOS, BOOK COVERS & PACKAGING… FOR NEXT TO NOTHING!

Let’s talk about logos. You’re going to need a logo. Let’s say you create a product, you write a word document, create a PDF, then you want to package it up. A designer would charge you thousands of dollars. Now we use Box Shot King. You don’t need to know Photoshop, you don’t need to be a graphic designer—it’s literally drag and drop. You can change the sizes of the pictures, you can create CD covers and labels, book covers, product bundles, workbooks…

You can do all these things on Box Shot King in a few minutes for $60 and it looks like a professional designer did it.

It’s almost laughable how cheap it is to get professional results now! A designer coughs and you’re spending $300! Comparatively speaking, $60 for Box Shot King is nothing, it’s absolutely nothing and you’ve got that product cover forever! It’s yours to use royalty-free however you like!

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It’s the same thing with the skills we teach: Nobody can take what you know away from you. Once you know it, you know it forever and people will pay you to teach them. You might have just learned what you know yesterday, but it doesn’t matter, you know it and they don’t… so they’re going to pay you to teach them.

MONEY-MAKER #14: SELL YOUR STUFF THROUGH SOCIAL MEDIA

Now you’ve got the website, you’ve got your host, you’ve got your legal entity, you’ve got your logo, you’ve got your merchant account.

Now you’ve got to start bringing customers in. A really easy, free way to do that is with Facebook. Facebook’s interesting. We use several things on Facebook to generate leads.

What’s a lead? Someone who’s interested, or who you believe is interested, in your product or service. If you’re going to teach people to raise kids then parents, like us, are going to want to know the secrets to raising great kids because that’s really important to us. So on Facebook you can collect the person’s name an email in exchange for some free information.

This is what we call an “ethical bribe.” You’re bribing potential customers to give you their contact information and you’re giving

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them a gift. We’ve done this a million times. And you’ve probably signed up for all kinds of things online this way too… You want a special report or a download or free e-book or whatever it happens to be so, you type in your email and basically what you’re doing is you’re giving that person permission to send you more cool stuff.

So we collect customer contact info and in exchange we’re able to serve them by freely giving them more valuable information and eventually they buy from us because they trust us.

They know we know our stuff. We’ve given them gifts and served them. So when they need training they know they can trust us and that they’ll get more than their money’s worth.

Facebook has 1,000,000,000 users. There’s 1,000,000,000 people there. Whatever your niche is going to be, whether it’s a ministry, a mission or a for-profit business, whatever you’re going to do your niche is on Facebook and it’s a great way for people to find you. Want to know who taught us all about using Facebook to successfully promote your stuff? It’s a video training program called “Get 10,000 Fans” by Brian Moran. Which, by the way, is all included in ChristianExperts.com. Don’t go out and buy “Get 10,000 Fans” because it’s nearly $1000 but it’s already included in the academy at ChristianExperts.com. If you’re going to buy something from Brian Moran, we recommend some of his other cool products about Facebook like ads and how to use pay per click ads.

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We’re not going to get into too much detail on this, but whenever people search for your topic, Facebook automatically brings your name to the top of search engines. So if you searched for Steve Kasyanenko on Google, his Facebook page will show up at the top of the results page. It’ll probably be in the top three, and after that our videos on YouTube.

MONEY-MAKER #15: PRODUCE VIDEOS THAT DRAW CUSTOMERS TO YOU

Speaking of videos, we want you to go and check out WishGivers.org, that’s Tamara’s charity that helps the critically ill kids of America’s military, police and fire fighters. It’s a great organization, doing amazing work for America’s heroes.

The reason we’re asking you to go to WishGivers.org is not because we’re asking you to contribute – although we’re not opposed to you supporting what we do. We’d love for you to be a part of WishGivers and you can do that for $3 a week, it’s very simple. Making a donation of any sort is wonderful, everything helps – but the main reason we’re asking you to go check out WishGivers.org is because there’s a video on the homepage of Tamara we want you to see. There’s a waving American flag in the background, there are superheroes flying across the screen, pictures of the kids that we help pop up and so on. Our point here is that this little one-minute video that Tamara made, that’s so very professional— she did herself. In less than an hour. From home.

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It’s really cool. We talk about how to create videos like that on ChristianExperts.com. We tell you exactly how to do it. It’s outside the scope of this particular e-book, but at ChristianExperts.com we’ll show you all the tricks for producing professional videos, complete with animations, titles, sound effects and more, with equipment that is free, inexpensive, and you probably already own.

It’s instant gratification when you produce something like the video on WishGivers that Tamara produced three days ago.

There was a different video on the website and Tamara thought: “I want to put a new video up” so she filmed it, edited it and posted it to the website—all in under an hour. There’s something really cool, pride of ownership, that comes with the ability to do these things.

MONEY-MAKER #16: FREELANCE YOUR TALENT

If you can create a website, product cover or logo (and you can, using the free, easy tools we’ve already given you here)… If you can proof-read, type, translate to another language, write blogs or articles about subjects that interest you… then you can start making money online in the next few minutes. Simply create an account and bid on jobs at odesk.com, elance.com or freelancer.com. It’s super easy.

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MONEY-MAKER #17: EMAIL YOUR CUSTOMERS AND TRACK THE RESULTS

So you’re going to start drawing customers, people who are interested in your product, service or idea. In order to collect these names you’re going to need what’s called an email collection system, or CRM (Customer Relationship Management). A CRM system allows you to manage business relationships and the data and information associated with them.

You can store customer and contact information, leads, credit cards and more in one central location, so the information is accessible in real time.

Basically it’s a system that organizes all the people that are interested in your offers. Imagine 10,000 people coming in and they’re interested in your eBook or your service. How are you going to organize all those names and emails? Well there are services out there that organize all this stuff for you so you can easily email them and keep track of who’s responding to your emails. We use several services but our favourite is Constant Contact. It’s constantcontact.com.

AWeber.com is also another fantastic email solution provider.

By the way, all these platforms, programs, websites and tools that we’re mentioning, all those are in the toolbox at ChristianExperts.com

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so you can just scroll through them all and click on them to your heart’s delight.

MONEY-MAKER #18: GET STARTED NOW!

The key to all this is to just to get started.

Stop making excuses. We hear hundreds of them every day: “I’m not ready for this” …“I’m totally unqualified”…”I’m not a tech person.” Whatever! Steve was a homeless heroin addict only 13 years ago. Steve had every reason in the world to not be able to do this—but he did it anyway. And it’s been a wonderful ride— so just get started! Start today.

Every day take one step closer. Do something every day, whether it’s adding another paragraph to your eBook, or adding a new page to your website or posting an affiliate link on Facebook… Just do something! It’s much easier than you think!

In the academy at ChristianExperts.com, we show you how even your smallest efforts can be multi-purposed to make you money a hundred different ways. We’ll show you how to take one thing and turn it into ten things so you’re not constantly reinventing the wheel. We’re going to show you how to repurpose everything you create so you’re doing

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it the fast, easy and efficient way… and most importantly, so you’re making money every step of the way.

Remember, the name of the game is creating a lifestyle you love, doing stuff you love, making a difference in the world, and doing things that are important in life.

When we tell people what we do, they are mystified. They say “You don’t have a job? You make a six-figure passive income online in just a few hours a week?! I can’t believe you don’t have a job!” and we say, “I can’t believe you DO have a job!”

If you’re getting in your car and going off to enrich somebody else all day long, and you’re coming home exhausted, well, thank God you’re reading this e-book!

We’re doing fun stuff (not work!) when we want to do it, which is usually a couple of hours a day. And not because we have to, but because we like it, because it’s fun! We make great money “working” for a few hours a week, and we play the rest of the time.

We spend time with family, do missions and ministry… Steve breeds horses… Tam goes snowboarding and boating… We are enjoying our lives—and when you implement the things we teach, you can too!

Don’t let another day pass you by! Get started today!