a city for all ages:making Sheffield a great place to grow older

Sheffield Executive Board 12th September 2012

Laurie BrennanSheffield City Council

the argument is well made…• 139% increase in 85+ age

group in last decade• A triumph for social &

economic development• Current and future

pressure on budgets• Long-term ill-health means

poor outcomes for individuals and the city

• Ageing is malleable• Maximise wellbeing and

functionality throughout life (active ageing)

Sheffield’s approach to ageing

Sheffield will be a city for all ages in which people live, healthy, active, independent lives, and enjoy everything that the city has to offer

Three main goals:1. To influence and shape decision making in Sheffield 2. To challenge and engage all individuals, organisations and

society as a whole to take a more positive, planned and reasoned approach

3. To implement a delivery plan

the framework: what is it about?• Smarter decision-making • Enabling people to make better

choices• Practical implementation:

– eg. design, physical infrastructure, culture

• Habitual change:– Individuals– Organisations– Society

• Shifting mindsets:– positive attitudes to ageing and older

people– challenging ageism

9 principles1. Aspiration

2. Fairness3. A long-term view

4. Prevention throughout

people’s lives5. Dignity & respect

6. Independence7. A key part to play

8. Working better together

9. Cultural diversity

5 themes, many opportunities for changeWhere I live• transport • street environment• housing

Part of the community • community safety• access to information• community facilities• digital inclusion• respect and social inclusion• active citizenship

Finance, employment, learning for life• learning for life• employment• incomes and savings• welfare

Better health and wellbeing• a healthy and successful city• health & wellbeing is improving all the

time • health inequalities are reducing• people can get the health, social care,

children’s and housing services they need• health and wellbeing system is affordable, innovative and delivers excellent value for money

Excellent care and support• high quality care and support if/when people need it• personalised to individual’s needs• reduce demand for acute care

the plan: what next?• delivery plan development

– shape identify key actions for Sheffield– prioritise 2 or 3 issues for coming year(s)

• consultation in depth on actions:– discussions with partners: what is possible; what is

realistic; what can make a difference?• city for all ages board:

– lead, advocate, challenge, support• Promote:

– sign-up to be WHO age-friendly city– forming UK age-friendly cities network

• Identify measures of success

Past…

…future?

things to consider

• Is there anything missing?• How can partners on the SEB lead

and support this agenda?• What specific issues can we

address:– as a city?– as individual organisations?

• How can we best enable and encourage people to take more positive approaches to ageing?