a classic reinvented paseo nuevo - beta agency · welcome to paseo nuevo, santa barbara’s premier...
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A CLASSIC REINVENTEDA CLASSIC REINVENTEDA CLASSIC REINVENTED
PASEO NUEVO
A CLASSIC REINVENTED #COMETOGETHERPASEO NUEVO
Welcome to Paseo Nuevo, Santa Barbara’s premier shopping center in the heart of downtown! Tucked between the iconic State Street and the local’s thoroughfare, Chapala Street, guests quickly identify a sense of place that is Paseo Nuevo.
Unlike the rest of downtown and State Street retail, Paseo Nuevo offers an unmistakable environment where Spanish-style beauty, community activities, signature events and a thoughtful collection of over 50 local, regional and national shops and restaurants are waiting to be explored in a secure urban park setting.
Paseo Nuevo offers your customers helpful Guest resources, a dedicated Parking Garage, onsite Security patrol and 24/7 monitoring, interactive Public Art Installations featuring local artists, and environmental and sustainable business practices, all in a comfortable setting with plenty of spots to gather, play games and sip an afternoon latte!
COMMERCE COMMUNITYCULTURE COMMERCECOMMUNITY CULTURE
24/7 SECURITYPRESENCE
ON-SITE PARKING GARAGE
LEED CERTIFIED
COMMON AREA FEATURES Housekeeping/Landscaping/
Lighting
PUBLIC ART & KIDS INTERACTIVE EXHIBIT
PASSENGER & RIDE SHARE DROP-OFF/PICK-UP
SUSTAINABLE PRACTICESRecycling/LED Lighting/Storm
Water Management
COMMUNAL SEATING & INTERACTIVE GAMES
Urban Park
GUEST SERVICES
COMMUNITY ACTIVITIES & ENTERTAINMENT
A CLASSIC REINVENTED #COMETOGETHERPASEO NUEVO
A CENTRAL GATHERING PLACEPaseo Nuevo offers a destination that is memorable, experiential, exciting and fun.
This crown jewel provides an enhanced shopping experience by engaging the community, activating downtown, and celebrating the rich heritage of Santa Barbara.
ENERGIZED ANDHAPPENINGA one-of-a-kind experience, Paseo Nuevo delivers premier shopping with an upgraded tenant mix and vibrant dining options with see-and-be seen patios.
The property features activated common areas. Recent renovations and upgrades introduce a reimagined Center Court, enhanced landscaping and lighting as well as fresh gathering spots with water and fire features.
MULTIPLE PUBLIC ART INSTALLATIONS INCLUDE:
+ Center Court light based projection, curated by local artist Ethan Turpin
+ Interactive educational exhibit, designed locally by Van Atta Associates and Garcia Rock and Water Design
+ Ceramic mural by local artist Cassandra Jones, curated by the Museum of Contemporary Art Santa Barbara
PASEO NUEVOPASEO NUEVO
PUBLIC ARTPUBLIC ARTPUBLIC ARTPUBLIC ART
Paseo Nuevo has implemented multiple interactive public art installations featuring local artists and curated in partnership with our valued cultural institutions. These endeavors are provided for the benefit and enjoyment of the general public and as an amenity for the people of the City.
DISTRICTSDISTRICTSDISTRICTSDISTRICTSDISTRICTSPaseo Nuevo has been reimagined with four distinct districts.
Each district is weaved together with a curated collection of stores, restaurants and amenities supported by an onsite marketing team.
EXPE
RIEN
TIAL
MAR
KETI
NG#C
OMET
OGET
HER
LL OWNED
CHAPALA DISTRICT
ORTEGA DISTRICT
PASEO DISTRICT
STATE STREET DISTRICT
LEGEND
PASEO NUEVO AND STATE STREET TENANTS
Paseo Nuevo is decidedly not your typical “mall” - aiming to include a mix of local and regional tenants among a selection of national brands.
1990
2020
OPEN-AIR REGIONAL
SPANISH RENAISSANCE
48 + 1 ANCHOR
458,971 SF
154,900 SF
575
1,115 SPACES
BUILT
REDEVELOPMENT
PROPERTY TYPE
ARCHITECTURAL STYLE
STORES
TOTAL CENTER GLA
GLA LESS ANCHOR
PARKING SPACES
NEARBY PARKING STRUCTURES
PROPERTY INFO
Paseo Nuevo is located in the heart of downtown Santa Barbara with direct freeway access less than half a mile away with an abundant mix of premier fitness operators, world class hotels, and award winning restaurants nearby. Accounting for 1/3 of the retail and restaurant gross leasable area of downtown Santa Barbara, Paseo Nuevo is the city’s top destination for commerce, community and culture.
101
101
CHAPALA STREET
ORTEGA STREET
STATE STREET
W CANON PERDIDO STREET
STATE
T
STREET
STATE
L
A
STREET
CHAPALA SREET
CHAPALA STREET
Funk Zone
Stearns Wharf
Santa Barbara Harbor
Lower State Street
THE MISSION - 2 BLOCKS
PASEO NUEVO
LEGEND
HOTEL
FITNESS
RESTAURANT
TOURIST ATTRACTION
PUBLIC PARKING
DOWNTOWN SANTA BARBARATRADE AREA
+ ESTIMATED POPULATION: 92K PEOPLE
+ DAYTIME POPULATION: 82K EMPLOYEES
WALK SCORE
BIKE SCORE
98%
81%
OFFICE SNAPSHOT
4.8M SF of office within 3 miles of the site and a robust workforce with over 300 startups and techcompanies.
A CLASSIC REINVENTED #COMETOGETHERPASEO NUEVO
Paseo Nuevo represents the charm and elegance that embodies the Santa Barbara lifestyle.
HOUSEHOLDS & EDUCATION
Estimated 5 million shoppers per year.416,000 shoppers per month - 96,000 shoppers per week
58% of shoppers reside in the area
18-34 years of age make up 52% of shoppers
84,000 office population within 3 miles
7.2 million visitors spend an estimated $1.9 billion every year in Santa Barbara.35% of visitors are from outside the trade area
13% are considered “visitors/tourist”
OVER 100,000 cars travel past the market per day
2.89AVERAGE
HOUSEHOLD SIZE
92,720HOUSEHOLDSWITH FAMILIES
$1,055,300 MEDIAN HOME VALUE
(SANTA BARBARA)
$2,896,200MEDIAN HOME VALUE
(MONTECITO)
LOCAL DEMOGRAPHICS
3-MILE 5-MILE 10-MILE
POPULATION
TOTAL HOUSEHOLDS
AVG. HOUSEHOLD INCOME
88,603
34,718
$94,942
110,934
44,877
$98,250
180,624
65,608
$97,227
PSYCHOGRAPHIC INFO
6 psychographic groups account for 45.5% of the population within downtown Santa Barbara.
15.4% EXURBANITES10.8% URBAN CHIC10.7% TRENDSETTERS
4.6% IN STYLE2.1% TOP TIER1.9% LAPTOPS & LATTES
54,384 College or Graduate Degree
33,892 Graduate or Professional Degree
79.1% High School Graduate or Higher
68,964 Management, Business, Science & Arts Occupations
146,967 Private Wage & Salary Workers
$100,000 - $149,999 Family Incomes
1
LOMPOC
GOLETA
HOPERANCH
SANTAMARIA
CARPENTERIA
SUMMERLAND
CASITA SPRINGS
MUSSEL SHOALS
VENTURA
OJAI
CAMARILLO
SIMI VALLEY
OXNARDTHOUSAND OAKS
LOS OLIVOS
BALLARDBUELLTON
SANTA YNEZSOLVANG
LAS CRUCES
GAVIOTACONCEPCION
LOS ALAMOS
ORCUTTGAREY
2
3
VandenbergAir Force Base
VANDENBERG VILLAGE
56
7 8 9
10
11
12
131 Santa Maria Town Center
2 Ritz-Carlton Bacara Hotel
3
4
University of California Santa Barbara
La Cumbre Plaza5
Belmond El Encanto6
Hotel Californian
LEGEND
8 Four Seasons The Biltmore
9 Rosewood Miramar Beach
10 San Ysidro Ranch
11
12 The Collection RiverPark
13 The OaksClosest Nordstrom within trade area is 53 miles South of Paseo Nuevo
Santa Barbara Airport
30+ CRUISE SHIPS ANNUALLY
Pacific View
PASEO NUEVO
5
101
1011
SHOPPING CENTER SCHOOL HOTEL
7
Santa Barbara City College
4
MONTECITO
PRIMARY TRADE AREA (30 MINUTE DRIVE TIME)
+ 215K estimated population with 43K households earning $75K or more
+ $127K is the estimated average household income
+ 37 is the Median Age
+ 48% of the population has a Bachelor Degree or Higher
+ 200K daytime employees
HOTELS NEARBYHOTELS NEARBYHOTELS NEARBYHOTELS NEARBYPaseo Nuevo is located close to seven major luxury resorts including the Hotel Californian, Four Seasons Biltmore, Belmond El Encanto, The Ritz-Carlton Bacara, The Canary - a Kimpton Hotel, Hilton Santa Barbara Beachfront Resort and the newly opened Rosewood Miramar Beach in Montecito.
OVER 200 WINERIES 5-STAR HOTEL CALIFORNIAN 30+ CRUISE SHIPS ANNUALLY
A CLASSIC REINVENTED #COMETOGETHERPASEO NUEVO
COLLEGE NIGHT OUT TESLA ACTIVATION ANNUAL CITY WIDE FIESTA ANNUAL SANTA BARBARA FILM FESTIVAL
PLAYDATE FALL RUNWAY SHOW TERRACE FITNESS CLASS HOLIDAY LET IT SNOW
Community Programming and Signature Events
50KATTENDEESPER YEAR
+ 5AWARD-WINNING
PROGRAMS
200CENTER
ACTIVATIONS
+ 5SIGNATURE EVENTS
PER YEAR
4,800+ Page Likes
60,000+ Impressions
3,500+ Total Followers
77,000+ Impressions
1,900+ Total Followers
22,000+ Impressions
26,000+ Total Subscribers
SMS
5,600+ Total Subscribers
WEBSITE
7,500+ Average Monthly Sessions
17,OOO+ Average Monthly Page Views
6,000+ Average Monthly Visits
BY THE NUMBERS
A CLASSIC REINVENTED #COMETOGETHERPASEO NUEVO
PERMANENT LEASING
JENNIFER MEADELIC. #01298843310.430.7790 EXT. [email protected]
MITCHELL HERNANDEZLIC. #01875229310.430.7790 EXT [email protected]
MATTHEW LUXLIC. #[email protected]
RICHARD RIZIKALIC. #[email protected]
SPECIALTY LEASING
RYAN [email protected]
CINDY [email protected]
© 2020 Pacific Retail Capital Partners
#PASEONUEVO@ShopPaseoNuevo
paseonuevoshopping.com651 Paseo Nuevo
Santa Barbara, CA 93101