a closer look at digital displays
TRANSCRIPT
400% more views than static displays
Recall rate of 83%
49% increase in sales vs 15% for static displays
46% increase in customer satisfaction
30% increased visit duration
19% of customers impulse buy after seeing digital ads
Digital signage should work with the rest of a store’s connected tech to respond to customers when they’re nearby
Sensors can detect phones and wearables, RFID tags on products, even faces or voices. Scanners and touch screens allow customers to find product information, browse store directories or place online orders for an endless aisle experience.
Displays can return important data on traffic and dwell time,
enabling more detailed analytics of the display’s content, along with customer movement and
behavior in the store.
The Coca Cola Company installed digital end-caps in
a pilot that resulted in a one month ROI and boosted sales
across the category.
Fashion brand Reformation is going all in on
digital displays; swapping out
merchandise and checkouts for touch screens.
Coop Italia’s ‘supermarket of the
future’ combines digital tables and shelves that with a wall of screens displaying additional
advertising, inspiration and information.