A Commitment to ConservationBy donating 5% of pretax profits annually, combined with a unique

program that provides matching grant incentives, The Orvis Company and Orvis customers customers have raised over 10 million dollars for

conservation efforts in the last 10 years.

Signature Grant Locations1999-2008

Big Hole River Grayling Project, Montana 2007McCloud River Redband Trout, California 2007

Battenkill Restoration Fund, Vermont 2006Trees for Trout on Colorado's South Platte River, Idaho 2006

Maine's Rapid River, Maine 2005Henry's Fork Access, Idaho 2005

Downeast

Lakes Forestry Partnership, Maine 2005San Francisco Bay Restoration, California 2004

Golden Trout Habitat Restoration

in the Sierra Nevada Mountains, California, 2004Rapid River Brook Trout, Maine 2004

Securing Safe Passage for

Oregon's Chinook and Sockeye Salmon,

Deschutes Basin Land Trust, Oregon 2003

Preserve

Essential Migratory Bird Habitat, Utah -

Canada, 2003Madison Review, Montana, 2002

Long-Billed Curlew, Montana -

Mexico, 2002Jefferson River Watershed Project, Montana, 2001

Muskeget

Island Roseate Tern Project, Massachusetts, 2001Rogue River, Oregon, 2000

Scorton

Creek Purchase, Massachusetts, 1999Grouse Habitat in the Green Mountains, Vermont, 1999

Apalachicola Land Protection, Florida, 1999Laguna Madre, Texas, Mexico, 1999

Salmon Run Protection Oregon

•Mission:

To acquire, protect and restore 1240 acres of critical Sockeye and Spring Chinook habitat

•Tactics:

Save land from development and create the Metolius Preserve, restoring and protecting habitat on Metolius River and Lake Creek

•Beneficiary Organizations:

Deschutes Basin Land Trust Partners

•Funding Partner:

National Fish & Wildlife Foundation

Deschutes Basin Land Trust

•Funds Raised:

$200,000

Golden Trout habitat restoration in the Sierra Nevada Mountains of California

•Mission:

Replenish decreasing numbers of native golden trout

diminishing due to habitat destruction and competition from non-native fish.

•Tactics:

Habitat restoration, riparian zone protection, collect genetic data and disperse genetically pure golden trout at vital areas in the river.

•Beneficiary Organizations:

California Trout

•Funding Partner:

National Fish & Wildlife Foundation

•Funds Raised:

over $200,000

Grayling Habitat, Big Hole Watershed Montana

•Mission:

Restore habitat for the threatened Fluvial Arctic Grayling

•Tactic: :Restore connectivity for grayling migration between the mainstem of the Big Hole and Rock Creek, a historic spawning and juvenile rearing tributary.

•Beneficiary Organizations:

Big Hole Watershed Committee

•Funding Partner:

National Fish & Wildlife Foundation

•Funds Raised:

$91,000

International Programs Outside North America

Protecting

Gorilla Populations in Rwanda

•

In 2006 and 2007 Orvis and raised over $250,000 for The Cheetah Conservation Fund

of Namibia.

•In 2008 established outreach partnership with World Wildlife Fund

to help stop tiger poaching in Cambodia.

•In 2009 raising funds for the Mountain Gorilla Veterinary Project

of Rwanda

How we do it

Reference check

Measures of

Success critique

Request for Proposals Matching Funding

Publicity

Acknowledgments

Building Organizational Sustainability

Teton Creek Restoration Idaho

•Mission:

Restoration of vital cutthroat trout spawning habitat

•Tactic:Reverse effects of illegal channelization

by restoring sinuosity of stream and riparian zones.

•Beneficiary Organization:

Friends of Teton Creek

•Funding Partner:

National Fish & Wildlife Foundation

•Funds raised so far this year:

$80,000

Outreach

Catalog Promotions

www.orvis.com

Round up for Conservation

Orvis News

YouTube Blog NetworksPress Releases

Catalog Promotions

Orvis News

www.orvis.com

Round Up for Conservation

Press Releases

Blog Networks

Ahead in 2009

•Habitat Restoration on the Au Sable river in Michigan

•Helping save the Mountain Gorillas of the Congo in Rwanda

•Supporting dam removal on the Penobscot River

in Maine

•Celebrating Trout Unlimited’s 50th

Anniversary with projects from Alaska to Vermont

Michigan Rwanda Maine Nationwide

Going Forward, Going Further.

Energy:Reducing our energy consumption and buying

renewable sources when possible

Waste: Achieving 100% recycling on all recyclable items and developing

new ways to close the resource loop in product development

Paper:

Using a certified mill for catalog paper that not only

meets the chain of custody requirements, but is demonstrably better than other mill partners.

Awareness:

Building internal consensus and customer awareness

about sustainability through our example.

ENERGY

WASTE

PAPER

““If we are to benefit from the If we are to benefit from the use of our natural use of our natural

resources, we must be willingresources, we must be willingto act to preserve them.to act to preserve them.””

--Perk Perkins, CEOPerk Perkins, CEO