A Comprehensive Digital

Marketing Strategy Based on an article by Corte Swearingen

Faculty of Entrepreneurship of University of Tehran

Mahdi Taghizadeh

http://mahdi.ws

@mahdi

8 Building Blocks

Marketing Foundation

• Personas

• Positioning

• Messaging

Search Engine Optimization

• Link Building

• Page Optimization

• Site Architecture

• Technical Roadblocks

Mobile Marketing

• Understanding audience & Opportunity

• Managing & Measuring Campaigns

Advertising

• Display Advertising

• Search Advertising

Social Media Marketing

• Campaign Strategy

• Social Content Development

See “Cyberspace & Social

Media In Business” Slides

Available on Slideshare:

http://slidesha.re/1AbB4GO

Email Marketing

• Segmentation Strategy

• Content Personalization

• Publication Schedule

Website Optimization

• Split & Multivariate Testing

• Usability Testing

• Exit & In-Page Surveys

• Web Analytics

• Click Analysis & Heat Mapping

Content Strategy

• Benefits Oriented Copy

• Corporate Blog

• Creation of Linkable Assets

• Promotional Strategy

Put them all

together!

Reference http://www.corteswearingen.net/2013/06/07

/a-comprehensive-digital-marketing-

strategy/

Thank you!

Il faut être absolument moderne.

J. N. Arthur Rimbaud

(1854 – 1891)

Mahdi Taghizadeh

http://mahdi.ws

@mahdi