a consistent view of business identification before insight
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A consistent view of business
Andrew Tromans19th March 2012
Identification before Insight
Why are businesses different as a customer ?
• Fewer in number, larger & more complex
• Subject to more regulation
• Demand different types of service
• May not want our services, but have to take them !
• Political desire to encourage growth
The different views of a business
• Local Government services to business:• NNDR• Planning & Building Regulation• Licensing & Registration• Trading Standards• Health & Safety• Food Safety• Environmental• Business Support, Development & Regeneration
• Difficult to have a coherent conversation
Practical problems talking to businesses
• Extremely diverse
• We don’t know we should be talking to them !
• They don’t want to talk to us !
• No single view from the authority’s perspective
The approach - the importance of ‘where’
• Began with e-Government priority outcomes
• Wanted to concentrate on real benefits to the Council and business customers
• Location as a common reference - business happens somewhere
The approach – continued
• Started from an information management perspective (data quality)
• Secured buy-in to commit corporate resources
• Built on our existing GIS system
What is GIS-MO ?
• Repository for gazetteer & all Dudley MBC spatial data
• Managed collection point for linkable data
• Over 400 geo-referenced datasets• Simple, web-based interface available to
all staff• Recognised as business-critical
EXPERIAN -MOSAIC UK
M3/Northgate - Environmental
Health
ONS - Index of Multiple
Deprivation / Census Data /
OAC
GIS-MO
GVA - Corporate Asset
Management
iWorld –Housing
Management
NLIS - Land Charges
CONFIRM - Arbor / Grounds
Maintenance
Northgate -Revenues and
Benefits
Business Link Data
MAYRISE - Street Lighting
Symology - Highways
Maintenance
ASPIRE - CRM (Dudley Council Plus)
SIDEM – Parking
Management
CENTRIS - Pupil Records
Northgate - Electoral Register
ELMS2 - Community Equipment
EMS - Early Years
SWIFT - Social Service
Clients
Phone Masts (Mobile Operators Assoc)
Gas & Oil Pipelines
Bus Routes (Centro)
Water Companies (South Staffs / Severn Trent)
British Waterways
Flood Data (EA)
APAS - Planning
Applications back to 1947
Building Reg’s
TPO’s
Enforcements
Planning Policy
ExeGesIS - HBSMR
What have we done (so far) ?
• Collated disparate data sets
• Cleaned & matched
• Developed data model to correlate current & historic data views
• Introduced a managed change process
Single View of Customer
The missing piece of the puzzle
• What is left to do ?• We know where businesses are, and
who they are• But what do they do ?• Identify how the business interacts with
the Council, and then re-engineer processes
So what ?
• See where regulation should be happening but isn’t
• Identify services which could benefit businesses if they knew about them
• Coordinated service response• Target enforcement activities• Consider social impacts