a construction magazine network brand 2020 media kit · • project of the month • advertising...

2020 MEDIA KITA CONSTRUCTION MAGAZINE NETWORK BRAND

Successful contractors working in the town and country construction market have a constant and ongoing need to stay abreast of the latest products and methods so that they are able to efficiently quote and build functional and cost-competitive buildings. For more than 50 years, Rural Builder has been delivering solutions for the challenges contractors building in rural markets face. As the only industry-focused publication delivering this sought-after content, we are a must read with leading construction business owners and managers serving rural markets.

Partner with Rural Builder and your message reaches industry leaders in a resource that they rely on for ideas and information that enhances their operations’ productivity and profitability. There’s not a better time or place for you to present your ad message telling these buyers how your products can help their businesses.

The preferred resource* for business management advice and product information.

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64.7% 29,000+O f S U B S C R I B E R S C O N S T R U C T I O N p R O Sare decision makers in their operations*

subscribe to Rural Builder*

A NNUA l R E v E NUE Of R E CIp IE N T S’ f IR MS*

Less than $500,000

$500,000 to $999,999

$1 million to $4.9 million


$10 million or greater

45.4%

6%

20.3%

pROvIDING ThE INSIGhT, IDEAS & SOlUTIONS TOWN & COUNTRy BUIlDERS CAN USE TO IMpROvE ThEIR BUSINESS OpERATIONS

9.6%

18.7%

The only publication designed exclusively for this lucrative market.

Contractors reading Frame Building News are diversified town and country builders of light industrial, agricultural and residential structures. Their work is primarily post-frame structures and so are their information needs, which is why they look to Frame Building News. Our focus is exclusive to the information needs of post-frame builders. Industry professionals know the content we deliver is created especially for them and offers solutions they can easily implement.

We know the information needs of the industry because we’re regularly engaging with readers on the job site to learn about the challenges they face in running their businesses. With this input, we develop information readers need, ensuring that every issue delivers content that post-frame builders can use to enhance their operations. Our timely, on-target features provide readers with the latest on building best practices, updates on products, and reports on new tools and equipment.

Each issue of Frame Building News is important to our audience. This high interest ensures that your advertising message gets the visibility it needs with industry buyers to enhance your brand recognition and sway purchasing decisions in favor of your products.

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63.9% 21,000+O f S U B S C R I B E R S p R O f E S S I O N A l S are decision makers in their operations*

in the Post-Frame Building Industry subscribe*

A NNUA l R E v E NUE Of R E CIp IE N T S’ f IR MS*

Less than $500,000

$500,000 to $999,999



$10 million or greater

42.7%

9.0%

21.7%

A RESOURCE Of IDEAS & INfORMATION fOR pROfESSIONAlS WORKING IN ThE pOST-fRAME INDUSTRy TO BUIlD ON

8.2%

18.4%

J A N U A R y f R A M E B U I l D I N G N E W S

• Product Profiles/Product Feature: Frame Building Expo Exhibitors (Product Feature related to Product Profiles)• Cover Story: State of the Industry (business outlook)• Frame Building Expo Preview: Main article• Research & Tech (NFBA - tentative)• Question of the Month• Project of the Month • Advertising Deadline: November 26, 2019

f E B R U A R y R U R A l B U I l D E R

• Frame Building Expo Preview• Top Products of 2019• Cover Story: State of the Industry• Product Profiles/Feature: New Products at the Expo• Feature: Rules of Order in Committee Meetings• Question of the Month• Project of the Month• Advertising Deadline: January 3, 2020

M A R C h R U R A l B U I l D E R

• Rural Builder Hall of Fame• Cover Story: “Selling” metal in home construction• Product Profiles/Feature: Windows, Skylights, Day Lighting• Question of the Month• Project of the Month• Advertising Deadline: February 7, 2020

A p R I l f R A M E B U I l D I N G N E W S

• Frame Building Expo wrap-up & Building of the Year• Product Profiles/Feature: Roof & Wall Panels• Research & Tech (NFBA)• Question of the Month• Project of the Month • Advertising Deadline: March 6, 2020

M A y R U R A l B U I l D E R

• Cover Story: Exterior trim options to soften the metal look• Product Profiles/Feature: Fasteners: Nails, Screws, Clips, Clamps• Question of the Month• Project of the Month• Advertising Deadline: April 10, 2020

J U N E f R A M E B U I l D I N G N E W S

• Product Profiles/Feature: Tops & Bottoms (Foundation Products & Truss Products)• Cover Story: Choosing the right insurance for your business• Research & Tech (NFBA)• Question of the Month • Project of the Month • Advertising Deadline: May 15, 2020

J U l y R U R A l B U I l D E R

• 37th Annual Gold Key Awards• Cover Story: Wineries, breweries, distilleries• Product Profiles/Feature: Paint & Coatings• Question of the Month• Product of the Month• Advertising Deadline: June 5, 2020

A U G U S T f R A M E B U I l D I N G N E W S

• Prod Profiles/Feature: Horse & Livestock Barn Products• Cover Story: Mega-Farms/Robot Farms; the changing face of ag business• Research & Tech (NFBA)• Question of the Month• Project of the Month • Advertising Deadline: July 15, 2020

A U G U S T R U R A l B U I l D E R S O U R C E B O O K

• Source Book 12• Filled cover-to-cover with outstanding post-frame & metal building projects• Advertising Deadline: July 30, 2020

S E p T E M B E R R U R A l B U I l D E R

• METALCON Preview• METALCON exhibitor profiles• Cover Story: Insulation & energy developments for the rural construction market (green construction developments)• Product Profiles/Feature: Doors & Door Hardware• Question of the Month• Project of the Month• Advertising Deadline: August 14, 2020

O C T O B E R R U R A l B U I l D E R

• Rural Builder Buyers’ Guide & Product Profiles• Advertising Deadline: September 25, 2020

N O v E M B E R f R A M E B U I l D I N G N E W S

• Product Profiles/Feature: Snow & Rain Management Products• Cover Story: Managing jobsite waste• Research & Tech (NFBA)• Question of the Month• Project of the Month • Advertising Deadline: October 6, 2020

D E C E M B E R R U R A l B U I l D E R

• Cover Story: Green building tech - how to implement small changes to see big effects. Because of climate change, green technology is more widely used. Geothermal, solar, wind. • Secondary article: Discoverability on the web - SEO, SEM, etc.• Question of the Month• Advertising Deadline: November 20, 2020

J A N U A R y 2 0 2 1 f R A M E B U I l D I N G N E W S

• Product Profiles/Feature: Frame Building Expo (FBE) Exhibitors• Cover Story: State of the Industry (business outlook)• Research & Tech (NFBA)• Question of the Month• Project of the Month • Advertising Deadline: November 27, 2020

For Product Profiles, send a 75-word description of your product and a high-resolution photo to [email protected] by the respective advertising deadline. Product Profiles include a group email broadcast to our 9,000+ list. Free to advertisers.Editorial Schedule Subject To Change

EDITORIAl CAlENDAR

2020

TOP 102019 PRODUCT

RURAl BUIlDER AWARD ISSUES

SpECIAl ISSUE OppORTUNITIESThe Shield Wall Media Construction Group delivers special publications to serve the unique needs of the audiences we serve.

These high interest publications provide suppliers with additional opportunities to reach and sell decision makers.

the idea book Metal Building Design Resource

the idea book is a resource showing the latest ideas being applied in metal roofing systems and the components that make them possible. More than 25 projects are featured to show the latest trends, along with a listing of the equipment, products and components used to create the projects.

Mails in April

Ad Deadline: 3.26.2020

Metal Roofing Buyers’ GuideThe construction, repair or replacement of a metal roof requires unique tools, equipment and products. The only resource that delivers this information in one comprehensive volume is the annual Buyers’ Guide.

Mails in December


Rural Builder Source BookThis annual is devoted to the evolving marketplace of metal and post-frame buildings. As a showcase for the products and companies that have established a prominent reputation in the industry, it offers ideas to builders on how to achieve the extraordinary no matter the project’s size.

Mails in August


Rural Builder Buyers’ GuideThis is the resource that our audience relies on to find the best products and services for the projects they work on daily. It’s a publication that is used throughout the year to solve the question: “What else is there?”

Mails in October


BUYERS’ GUIDE Suppliers

& Solutionsfor BuildersGUIDE20

20

200+SUPPLIERS

YOU SHOULD KNOW

SEE OUR PRODUCTPROFILES INSIDE

October 2019 • Volume 53, Issue 6

A Construction Magazine Network Brand www.constructionmagnet.com

Top 10 Products of the Year: Announced in the February issue of Rural Builder.

Rural Builder Hall of Fame: Announced in the March issue of Rural Builder and at a luncheon at the Frame Building Expo. Three inductees are determined through a balloting process.

Gold Key Awards: Announced in the July issue of Rural Builder. Builders vote for their favorite manufacturers and suppliers through a balloting process.

TOP 102019 PRODUCT

2020

OPEN INvITATION TO SuBMIT PROJECTS TO EDITOR

OPEN INvITATION TO SuBMIT PROJECTS TO EDITOR

AD UNiT 1x 3x 6x

Full page $6,205 $5,625 $5,1151/2 page island 4,945 4,590 4,2751/2 page 4,495 4,210 4,1901/3 page box 3,805 3,585 3,3951/3 vertical 3,805 3,585 3,3951/4 page 3,265 3,095 2,9451/6 page 2,725 2,605 2,4992-page spread 10,125 8,999 8,395Business Card* 500Product Profile* 500

Guaranteed Position

Back cover add 25% to rateInside covers add 20% to rateSpecific page add 15% to rate

inserts

Available for full-run or regional basis. 5,000 minimum.

Commission & Terms

No cash discount. Payments must be made within 30 days of date of invoice. A 1.5% carrying charge will be added to delinquent accounts. 15% of gross billing allowed on space, color and position for display advertising to recognized advertising agencies (must have a current listing in the Standard Directory of Advertising Agencies/The Agency Redbook) submitting press-ready copy, provided the invoice is paid within terms.

See Advertiser Policy Requirements for more information on page 10.

* Product Profiles and Business Card ads include group email broadcasts to our 9,000+ email list.

1/2 island4.5625” x 7.5”

1/3 Vertical2.1875”

x 10”

1/4 Pg Horizontal7” x 2.5”

1/3 Pg Box4.5625” x 4.875”

1/6 Pg Vertical2.1875”

x 4.875”1/2 Pg Vertical3.4375” x 10”

1/4 Pg Vertical3.4375” x

4.875”1/3 Pg Horizontal7” x 3.125”

1/6 Pg Horizontal4.5625” x 2.375”Full Pg Bleed

8” x 10.75”Keep type 1/4”

within trim marks

Full Pg Non-Bleed

7” x 10”

Trim Size

7.75” x 10.5”

AD DiMENSiONS

All rates include 4-color process. For black & white ads subtract $1,600 from rate. For 2-color ads subtract $600 from rate.

1/2 Pg Horizontal Non-Bleed

7” x 4.875”

1/2 Pg Horizontal Bleed 8” x 5.5”

pRINT ADvERTISING RATES & AD SIZES

Business Card3.5” x 2”










* 2014 Subscriber Survey + Publisher Circulation Statement

E-MEDIA OppORTUNITIESAs a member of the Construction Magazine Network, Rural Builder is part of the construction web portal www.ConstructionMagNet.com. In addition to the contents from Rural Builder, construction professionals also find valuable content from its sister publications, Metal Roofing Magazine, Frame Building News and Rollforming

Magazine as well as content created specifically for the site. ConstructionMagNet.com attracts more than 9,000 unique visitors per month.*

Website Box AdsBox ads are attention-getting and brand-building, as well as a cost-effective and simple way to add

impact to your marketing efforts.

RECTANGLE #1• 300 x 250 pixels• Right side of page above the fold• $250 per month

RECTANGLE #2• 300 x 250 pixels• Directly below #1 Rectangle• $150 per month

Web Ad Reservation: 5 business days before start

Builders’ Express, E-newsletterEvery week you can deliver your message in our highly regarded e-newsletter for the construction industry.

ADVERTORiAL• Your copy of 80 words and a

photograph of your product• $250 per send

RECTANGLE #1• 300 x 250 pixels• Right side of page above the fold• $250 per send

RECTANGLE #2• 300 x 250 pixels• Directly below #1 Rectangle• $200 per send

ONLiNE ADVERTiSiNG

SAMPLE BOX AD

DEDiCATED E-MAiL BROADCASTSReach an active, highly targeted audience of construction professionals

interested in receiving industry-related information and sales material.We can send your exclusive message to our growing community of

e-subscribers. You can send to our entire subscriber list of more than 9,000+ or you can segment your delivery.

Your exclusive email will instantly inform interested buyers of how your product or service is better for their business. It’s ideal for introducing new products, special pricing, or updates on product use or application.

Your message will be delivered in full color to opt-in users who have asked to receive product and other information related to the construction industry. It’s your message with no other on-screen distractions. Reserve your blast three days before send (based on availability). $950 per eBlast

SAMPLE DEDICATED

E-MAIL BROADCAST

pRINT & E-MEDIA pACKAGE OppORTUNITIES

J A N U A R y

FBE Exhibitors

f E B R U A R y

FBE New Products

M A R C h

Windows, Skylights, Day Lighting

A p R I l

Roof & Wall Panels

M A y

Fasteners (Nails, Screws, Clips, Clamps)

J U N E

Tops & Bottoms (Foundation Products & Truss Products)

J U l y

Paint & Coatings

A U G U S T

Horse & LivestockAgricultural Products

S E p T E M B E R

Doors & Door HardwareMETALCON Preview

O C T O B E R

Buyers’ Guide

N O v E M B E R

Snow & Rain Management Products

D E C E M B E R

ventilation/Insulation

PRODUCT PROFiLES / PRODUCT E-GUiDES PACKAGE In every issue, products related to the editorial

theme are highlighted. Reach thousands of industry professionals with this unique format.

The Product Profile will appear in the print issue with approximately 1/6 page dedicated exclusively to your product and why it is special. One week after the issue mails, a group email will send including your product providing an opportunity for customers to take action on a product they have already seen in the magazine.

The Product Profiles/e-Guide combination is free to any manufacturer running a display ad in the specific issue. it is available separately for $500 per issue.

E-Guide ad reservation deadline is the same as print issue deadline

(See advertising deadlines on page 4)

For Product Profiles, send a 75-word description of your product and a high-resolution photo to [email protected] by the respective advertising deadline.

SAMPLE PRODuCT PROFILES

BUSiNESS CARD ADS/ GROUP EMAiL PACKAGE

The key to success in advertising is repetition and a call to action. Business Card ads provide an economical opportunity for you to do both. Business card ads are now in every issue, and you are eligible regardless of the editorial focus of the issue. Just like an actual business card, these ads give your potential customers the chance to find you and follow up.

The Business Card ads appear in print with a follow-up group email. The group email provides additional exposure and the opportunity for your prospective customers to communicate directly with you.

The Business Card Ads/Group Email Package is available for $500 per issue.

Find all your building products today!

www.constructionmagnet.com 57

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CRS #372 CRS #429

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SAMPLE BuSINESS

CARD PAGES

TRADE ShOW

R E G I S T R A T I O N

Online: constructionmagnet.com/construction-rollforming-registrationEmail: [email protected]: 715-252-6360

The goal of the Construction Rollforming Show is to serve a rapidly growing but previously underserved segment of the metal construction industry.

The show is targeted to an audience of medium to large builders, dealers, distributors and manufacturers.

In addition to a trade show, the Construction Rollforming Show will include educational programming tailored specifically to roll formers: technical and engineering aspects, business aspects (such as capital acquisition scenarios) and operations (such as inventory management) and more.

2020

DECEMBER 10-11

p R I N T p R O D U C T I O N

Printed web offset, 4-color process only (cyan, yellow, magenta, black). Additional cost for a fifth color is available upon request. Binding method is saddle-wire.

All furnished materials should conform to SWOP: Specifications for Web Offset Printing. Ad materials are due by the materials due date and will be kept on file for 12 months after issue date.

Email your materials to:[email protected]

Advertising materials that do not conform to the stated requirements will incur additional production costs.

D I G I T A l p R O D U C T I O N

Acceptable File Formats: Adobe Creative Suite CC (InDesign, Illustrator, Photoshop) packaged with links/fonts; PDF/X-1a; TIFF (flattened); JPG (flattened); EPS (fonts included or outlined). Microsoft Word (text only).

NOTE: All Black text should be one-color.

Proofs: Critical color advertising should be accompanied with a SWOP certified proof for press-side guidance. Publisher cannot be held responsible for color reproduction issues and credits without advertiser supplied SWOP Certified Proof.

Artwork: Minimum resolution requirements; 300 dpi for images and 1200 dpi line art. Total ink density (TID) on images not to exceed 300 across all 4 colors.

p A G E S E T U p

All files and final documents submitted should be set up to the specifications according to the ad dimensions listed in the media kit. If there is a bleed it should extend 1/8” outside the trim size on all sides. Crop marks are not necessary in native file or PDF.

C O l O R / I M A G E S p E C S

Picture boxes should be filled with Black 0% or none. All images and files should be CMYK, 4-color process or grayscale. Do not use OPI settings or calibrated colors in a document, unless for a specific reason that should be stated when submitting the file. unless a specific publication is using a spot color for that issue, convert all spot and RGB colors to CMYK process.

Make sure to check the trapping/transparency settings in the document. All design elements that may overlap need to have the correct trap setting.

Ignore White should be unchecked in Preferences/ Trapping Preferences. This will ensure any white knockout type will not overprint in final PDF file.

ALL images should be at least 300 dpi (high resolution) at final size.

C O N T A C T I N f O R M A T I O N

Sales: [email protected]: [email protected]: [email protected]

p O l I C y R E q U I R E M E N T S

1. All advertising orders are accepted subject to the terms and provisions of the current rate card. Orders are accepted subject to change in rates upon notice from the publisher. However, contracts may be cancelled at the time the change in rates becomes effective without incurring a short rate adjustment, provided the contract rate has been earned up to the date of the cancellation.

2. Orders containing incorrect rates will be regarded as clerical errors and insertions will be billed at current rates.

3. The contract year is 12 consecutive months. Contracts must be completed within one year from date of first insertion.

4. Advertisers not on contract will be charged the one-time rate and will be credited for the difference in frequency rates as earned by subsequent insertions. A contract ad may be cancelled by notifying the publisher in writing before the space reservation date, and the short-time rate paid for the ads already run.

5. The publisher reserves the right, without liability, to reject, omit or exclude any advertisement for any reason at any time with or without notice to the advertiser or advertising agency, and whether or not such advertisement was previously acknowledged, accepted or published.

6. The word “advertisement” shall be printed at the top of advertisements which, in the opinion of the publisher, might be confused with editorial pages.

7. Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, insertion orders or copy instructions when such conditions conflict with the regulations set forth in this rate card. Contracts, insertion orders or copy changes will not be accepted without written confirmation. Insertion orders must specifically state magazine, issue(s) and space to be used. The publisher shall not be bound by such requests and has the right to determine the actual position.

8. Shield Wall Media, LLC is not responsible for errors in key numbers or other typesetting done by the publisher.

9. Advertisers and their agencies are liable for all contents of advertisements printed and are also responsible for any claim arising against Rural Builder, Frame Building News, Metal Roofing Magazine, Rollforming Magazine or Shield Wall Media, LLC.

10. The publisher reserves the right to hold an advertiser and/ or its agency jointly and severally liable for such monies as are due and payable to the publisher.

11. Contract cancelation. Print advertising must be canceled by published ad close date of issue. Print advertising canceled after the published close date will be charged at earned rate to the advertiser with an additional fee of up to $500 for remake of the page. Digital advertising must be canceled within 2 business days of start date. Digital advertising canceled less than 2 business days before the start date or any time afterwards will be charged at earned rate to the advertiser. All cancelations must be made in writing and delivered to Shield Wall Media, LLC sales representative.

12. Short rate. Advertisers that fail to achieve contracted number of insertions within the year will be short rated to the applicable frequency on rate card for all advertising products that have run during the time of the contract.

AD pRODUCTION REqUIREMENTS

SALESGary [email protected]

EDiTORiAL/PRODUCT PROFiLESKaren [email protected]

CONTACT INfORMATION

P.O. Box 225 • Iola, WI 54945

ShIElD WAll MEDIA CAN DElIvER yOUR MESSAGETO DECISION-MAKERS IN ThE CONSTRUCTION INDUSTRy

We serve the information needs of the contractors in the town & country construction market, post-frame construction, and metal roofing industry. Visit us at www.ConstructionMagNet.com.

In addition to advertising opportunities, the Source Book offers a great opportunity to show everyone what you can do as a builder or supplier. If you have a nice project you’d like considered for inclusion, we’re looking for finished post frame and metal building projects, with information about the building and the products used in its construction. If your project or product makes it into the magazine, you’ll have bragging rights for all your promotional materials!

The Rural BuilderSource Book is published

by the team at Rural Builder and mailed to its 29,000+ subscribers.

DO yOU hAvE A pROJECT TO ShARE IN ThE

2020 RURAl BUIlDER SOURCE BOOK?

For ediTorial opporTuniTies Contact [email protected]

For adverTising opporTuniTesContact [email protected]

Call Today! Space Reservation Deadline: July 30, 2020

a construction magazine network brand 2020 media kit · • project of the month • advertising...

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