a construction magazine network brand 2020 media kit · roofing construction, repair and...

2020 MEDIA KITA CONSTRUCTION MAGAZINE NETWORK BRAND

Metal Roofing Magazine occupies a unique position in the construction industry. So unique that for 85 percent of our subscribers Metal Roofing Magazine is their only roofing focused subscription*. Simply because there is no other publication serving the information needs of professionals working within the metal roofing industry.

Through every step in construction, from design to completion and eventual repair or replacement, metal roofing is different from any other. Specialized tools, equipment, processes and procedures create unique challenges for metal roofing contractors.

Metal Roofing’s focus is exclusively metal roofing. We deliver actionable information about the newest components and best practices for metal roofing construction, repair and replacement.

Our more than 27,000 subscribers+ view us as a resource and look to us for answers. When we deliver your advertising message, whether print or online, that message reaches an audience that views your product or service as a solution for their metal roofing needs.

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85.5% 65.7%O f S U B S C R I B E R S O f S U B S C R I B E R Sdon’t subscribe to any other roofing-focused publication*

are decision makers so your message is on target for buyers and purchasing influencers*

A NNUA l R E v E NUE Of R E CIp IE N T S’ f IR MS*

Less than $500,000

$500,000 to $999,999

$1 million to $4.9 million

$5 million to $9.9 million

$10 million or greater

44.6%

7%

19.4%

10.2%

18.8%

WE’RE ThE RESOURCE METAl ROOfING pROSlOOK TO BECAUSE IT’S All WE DO!

f E B R U A R y /M A R C h 2 0 2 0• Cover Story: State of the Industry• Top Products of 2019• Show Preview: International Roofing Expo Preview• Gutter Feature: Company Profile• Product Feature/Profiles: Machines/Roll Formers/Gutter Machines• Project of the Month• Poll Question• Bonus Distribution: International Roofing Expo• Advertising Deadline: January 7, 2020

A p R I l 2 0 2 0• 16th Annual Metal of Honor Awards• Cover Story: How roofing storm chasers are changing the industry• Product Feature/Profiles: Ventilation/Moisture Control/Vapor Barriers/Insulation• Project of the Month• Poll Question• Bonus Distribution: American Institute of Architects• Advertising Deadline: February 25, 2020

M A y 2 0 2 0• The Idea Book (16th) Metal Building Design Resource • Bonus Distribution: METALCON• Advertising Deadline: March 26, 2020

j U N E /j U l y 2 0 2 0• Cover Story: Solar options and things to consider prior to installation on existing roofs • Product Feature/Profiles: Metal Shingles• Show Previews: Western Roofers Show, Florida Roofers Show• Gutter Feature• Project of the Month• Poll Question• Bonus Distribution: Florida Roofers Show, Western Roofers Show• Advertising Deadline: May 4, 2020

A U G U S T / S E p T E M B E R 2 0 2 0• Cover Story: Metal roofing by the sea• Product Feature/Profiles: Underlayments• Project of the Month• Poll Question• Advertising Deadline: June 29, 2020

O C T O B E R / N O v E M B E R 2 0 2 0• 14th Annual Metal Roofing Hall of Fame• Cover Story: How roofers are dealing with employee recruitment problems• Product Feature/Profiles: Snow and Ice Management• Show Preview: METALCON• Project of the Month• Poll Question• Bonus Distribution: METALCON, Remodeling Show• Advertising Deadline: September 1, 2020

D E C E M B E R 2 0 2 0 /j A N U A R y 2 0 2 1• 18th Annual Buyers’ Guide Annual Focus on Product Profiles: standing seam/metal shingles/natural metals/ job site and in-house equipment/snow management systems/fasteners/retrofit and recoatings/underlayments/metal roofing components, and more• Bonus Distribution: International Roofing Expo• Buyers’ Guide Listings: Forms Due October 9, 2020• Advertising Deadline: October 28, 2020

For Product Profiles, send a 75-word description of your product and a high-resolution photo to [email protected] or [email protected] by the respective advertising deadline. Product Profiles include a group email broadcast to our 9,000+ list. Free to advertisers.

Every issue of Metal Roofing Magazine features a Project of the Month. One exceptional project submitted by our advertisers or readers. The project will also appear in the Roofers’ Express Newsletter and Constructionmagnet.com.

®

PRODUCT

2019

EDITORIAl CAlENDAR

®

METAl ROOfING MAGAZINE AWARD ISSUES

SpECIAl ISSUE OppORTUNITIESThe Shield Wall Media Construction Group delivers special publications to serve the unique needs of the audiences we serve.

These high interest publications provide suppliers with additional opportunities to reach and sell decision makers.

the idea book Metal Building Design Resource

the idea book is a resource showing the latest ideas being applied in metal roofing systems and the components that make them possible. More than 25 projects are featured to show the latest trends, along with a listing of the equipment, products and components used to create the projects.

Mails in April

Ad Deadline: 3.26.2020

Metal Roofing Buyers’ GuideThe construction, repair or replacement of a metal roof requires unique tools, equipment and products. The only resource that delivers this information in one comprehensive volume is the annual Buyers’ Guide.

Mails in December


Rural Builder Source BookThis annual is devoted to the evolving marketplace of metal and post-frame buildings. As a showcase for the products and companies that have established a prominent reputation in the industry, it offers ideas to builders on how to achieve the extraordinary no matter the project’s size.

Mails in August


Rural Builder Buyers’ GuideThis is the resource that our audience relies on to find the best products and services for the projects they work on daily. It’s a publication that is used throughout the year to solve the question “what else is there?”

Mails in October


BUYERS’ GUIDE Suppliers

& Solutionsfor BuildersGUIDE20

20

200+SUPPLIERS

YOU SHOULD KNOW

SEE OUR PRODUCTPROFILES INSIDE

October 2019 • Volume 53, Issue 6

A Construction Magazine Network Brand www.constructionmagnet.com

Top 10 Products of the Year: announced in the February/March issue of Metal Roofing Magazine.

Metal of Honor Awards: announced in the April issue of Metal Roofing Magazine. Metal Roofing Magazine readers select top suppliers in the industry.

Hall of Fame: announced in the October/November issue of Metal Roofing Magazine. Inductee(s) are determined through a balloting process with previous winners of the award.

®

PRODUCT

2019®

OPEN INVITATION TO SUBMIT PROJECTS TO EDITOR

OPEN INVITATION TO SUBMIT PROJECTS TO EDITOR

AD UnIT 1x 3x 6x

Full page $6,205 $5,625 $5,1151/2 page island 4,945 4,590 4,2751/2 page 4,495 4,210 4,1901/3 page box 3,805 3,585 3,3951/3 vertical 3,805 3,585 3,3951/4 page 3,265 3,095 2,9451/6 page 2,725 2,605 2,4992-page spread 10,125 8,999 8,395Business Card* 500Product Profile* 500

Guaranteed Position

Back cover add 25% to rateInside covers add 20% to rateSpecific page add 15% to rate

Inserts

Available for full-run or regional basis. 5,000 minimum.

Commission & Terms

No cash discount. Payments must be made within 30 days of date of invoice. A 1.5% carrying charge will be added to delinquent accounts. 15% of gross billing allowed on space, color and position for display advertising to recognized advertising agencies (must have a current listing in the Standard Directory of Advertising Agencies/The Agency Redbook) submitting press-ready copy, provided the invoice is paid within terms.

See Advertiser Policy Requirements for more information on page 9.

* Product Profiles and Business Card ads include group email broadcasts to our 9,000+ email list.

1/2 Island4.5625” x 7.5”

1/3 Vertical2.1875”

x 10”

1/4 Pg Horizontal7” x 2.5”

1/3 Pg Box4.5625” x 4.875”

1/6 Pg Vertical2.1875”

x 4.875”1/2 Pg Vertical3.4375” x 10”

1/4 Pg Vertical3.4375” x

4.875”1/3 Pg Horizontal7” x 3.125”

1/6 Pg Horizontal4.5625” x 2.375”Full Pg Bleed

8” x 10.75”Keep type 1/4”

within trim marks

Full Pg non-Bleed

7” x 10”

Trim Size

7.75” x 10.5”

AD DIMenSIonS

All rates include 4-color process. For black & white ads subtract $1,600 from rate. For 2-color ads subtract $600 from rate.

1/2 Pg Horizontal non-Bleed

7” x 4.875”

1/2 Pg Horizontal Bleed 8” x 5.5”

pRINT ADvERTISING RATES & AD SIZES

Business Card3.5” x 2”










Website Box AdsBox ads are attention-getting and brand-building, as well as a cost-effective and simple way to add

impact to your marketing efforts.

ReCTAnGLe #1• 300 x 250 pixels• Right side of page above the fold• $250 per month

ReCTAnGLe #2• 300 x 250 pixels• Directly below #1 Rectangle• $150 per month

Web Ad Reservation: 5 business days before start

Roofer express, e-newsletterEvery week we have opportunities for you to deliver your message in our e-newsletters, which are targeted

exclusively to the construction industry.

ADVeRToRIAL• Your copy of 80 words and a

photograph of your product• $250 per send

ReCTAnGLe #1• 300 x 250 pixels• Right side of page above the fold• $250 per send

ReCTAnGLe #2• 300 x 250 pixels• Directly below #1 Rectangle• $200 per send

* 2014 Subscriber Survey + Publisher Circulation Statement

E-MEDIA OppORTUNITIESAs a member of the Construction Magazine Network, Metal Roofing Magazine is part of the construction web portal www.ConstructionMagNet.com. In addition to

the contents from Metal Roofing Magazine, construction professionals also find valuable content from its sister publications, Rural Builder, Frame Building News and Rollforming Magazine as well as content created specifically for the site. ConstructionMagNet.com attracts more than 9,000 unique visitors per month.*

DeDICATeD e-MAIL BRoADCASTSReach an active, highly targeted audience of construction professionals

interested in receiving industry-related information and sales material.We can send your exclusive message to our growing community of

e-subscribers. You can send to our entire subscriber list or you can segment your delivery.

Your exclusive email will instantly inform interested buyers of how your product or service is better for their business. It’s ideal for introducing new products, special pricing, or updates on product use or application.

Your message will be delivered in full color to opt-in users who have asked to receive product and other information related to the construction industry. It’s your message with no other on-screen distractions. Reserve your blast three days before send (based on availability). $950 per eBlast

SAMPLE DEDICATED

E-MAIL BROADCAST

onLIne ADVeRTISInG

SAMPLE BOX AD

PRoDUCT PRoFILeS / PRoDUCT e-GUIDeS PACKAGe In every issue, products related to the editorial

theme are highlighted. Reach thousands of industry professionals with this unique format.

The Product Profile will appear in the print issue with approximately 1/6 page dedicated exclusively to your product and why it is special. One week after the issue mails, a group email will send including your product providing an opportunity for customers to take action on a product they have already seen in the magazine.

The Product Profiles/e-Guide combination is free to any manufacturer running a display ad in the specific issue. It is available separately for $500 per issue.

E-Guide ad reservation deadline is the same as print issue deadline

(See advertising deadlines on page 3)

For Product Profiles, send a 75-word description of your product and a high-resolution photo to [email protected] or [email protected] by the respective advertising deadline.

pRINT & E-MEDIA pACKAGE OppORTUNITIES

f E B R U A R y / M A R C h 2 0 2 0

IRe: Machines/Roll Formers/Gutter Machines

A p R I l 2 0 2 0

Metal of Honor: Ventilation/Moisture Control/Vapor Barriers/Insulation

M A y 2 0 2 0

The Idea Book: Vertical Panels/Metal Shingles/Exotics/Fasteners/Roll Formers/Underlayments & More

j U N E / j U l y 2 0 2 0

Metal Shingles

A U G U S T / S E p T E M B E R 2 0 2 0

Underlayments

O C T O B E R / N O v E M B E R

MeTALCon Preview: Snow & Ice Management

D E C E M B E R / j A N U A R y

Buyers’ Guide: Fasteners/Nails/Screws/Clips and Clamps

SAMPLE PRODUCT PROFILES

BUSIneSS CARD ADS/ GRoUP eMAIL PACKAGe

The key to success in advertising is repetition and a call to action. Business Card ads provide an economical opportunity for you to do both. Business card ads are now in every issue, and you are eligible regardless of the editorial focus of the issue. Just like an actual business card these ads give your potential customers the chance to find you and follow up.

The Business Card ads appear in print with a follow up of a group email. The group email provides additional exposure and the opportunity for your prospective customers to communicate directly with you.

The Business Card Ads/Group email Package is available for $500 per issue.

WWW.CONSTRUCTIONMAGNET.COM 49

SUMMER SPECIALS

Ken KentCell 765 206 0002National Sales Managerwww.DiamondBackGutterCovers.comken@diamondbackguttercovers.com

1500 Cincinnati StreetLafayette, IN 47904

Toll Free 877 742 4240Fax 765 742 8046

CRS #309

CRS #371

www.profilevent.com Toll Free 833-300-9515

[email protected]

40-Year

SUPERIOR QUALITYSUPERIOR VALUE

CLASS A FIRE RATEDOver one million installed over 30 years/zero call backs.

CRS #464

CRS #421

smartbuildsystems.com303-579-6277

A new software for post frame

building

Get material lists, pricing, and drawings

No real training required

CRS #293

CRS #567

CRS #516 CRS #429

49-MR BUSINESS CONNECTION.indd 497/10/19 9:15 AM

SAMPLE BUSINESS

CARD PAGES

TRADE ShOW

R E G I S T R A T I O N

online: constructionmagnet.com/construction-rollforming-registrationemail: [email protected]: 715-252-6360

The goal of the Construction Rollforming Show is to serve a rapidly growing but previously-underserved segment of the metal construction industry.

The show is targeted to an audience of medium to large builders, dealers, distributors and manufacturers.

In addition to a trade show, the Construction Rollforming Show will include educational programming tailored specifically to roll formers: technical and engineering aspects, business aspects (such as capital acquisition scenarios) and operations (such as inventory management) and more.

2020

DECEMBER 10-11

p R I N T p R O D U C T I O N

Printed web offset, 4-color process only (cyan, yellow, magenta, black). Additional cost for a fifth color is available upon request. Binding method is saddle-wire.

All furnished materials should conform to SWoP: Specifications for Web Offset Printing. Ad materials are due by the materials due date and will be kept on file for 12 months after issue date.

email your materials to:[email protected]

Advertising materials that do not conform to the stated requirements will incur additional production costs.

D I G I T A l p R O D U C T I O N

Acceptable File Formats: Adobe Creative Suite CC (InDesign, Illustrator, Photoshop) packaged with links/fonts; PDF/X-1a; TIFF (flattened); JPG (flattened); EPS (fonts included or outlined). Microsoft Word (text only).

noTe: All Black text should be one-color.

Proofs: Critical color advertising should be accompanied with a SWOP certified proof for press-side guidance. Publisher cannot be held responsible for color reproduction issues and credits without advertiser supplied SWOP Certified Proof.

Artwork: Minimum resolution requirements; 300 dpi for images and 1200 dpi line art. Total ink density (TID) on images not to exceed 300 across all 4 colors.

p A G E S E T U p

All files and final documents submitted should be set up to the specifications according to the ad dimensions listed in the media kit. If there is a bleed it should extend 1/8” outside the trim size on all sides. Crop marks are not necessary in native file or PDF.

C O l O R / I M A G E S p E C S

Picture boxes should be filled with Black 0% or none. All images and files should be CMYK, 4-color process or grayscale. Do not use OPI settings or calibrated colors in a document, unless for a specific reason that should be stated when submitting the file. Unless a specific publication is using a spot color for that issue, convert all spot and RGB colors to CMYK process.

Make sure to check the trapping/transparency settings in the document. All design elements that may overlap need to have the correct trap setting.

Ignore White should be unchecked in Preferences/ Trapping Preferences. This will ensure any white knockout type will not overprint in final PDF file.

ALL images should be at least 300 dpi (high resolution) at final size.

C O N T A C T I N f O R M A T I O N

Sales: [email protected]: [email protected]: [email protected]: [email protected]

p O l I C y R E q U I R E M E N T S

1. All advertising orders are accepted subject to the terms and provisions of the current rate card. Orders are accepted subject to change in rates upon notice from the publisher. However, contracts may be cancelled at the time the change in rates becomes effective without incurring a short rate adjustment, provided the contract rate has been earned up to the date of the cancellation.

2. Orders containing incorrect rates will be regarded as clerical errors and insertions will be billed at current rates.

3. The contract year is 12 consecutive months. Contracts must be completed within one year from date of first insertion.

4. Advertisers not on contract will be charged the one-time rate and will be credited for the difference in frequency rates as earned by subsequent insertions. A contract ad may be cancelled by notifying the publisher in writing before the space reservation date, and the short-time rate paid for the ads already run.

5. The publisher reserves the right, without liability, to reject, omit or exclude any advertisement for any reason at any time with or without notice to the advertiser or advertising agency, and whether or not such advertisement was previously acknowledged, accepted or published.

6. The word “advertisement” shall be printed at the top of advertisements which, in the opinion of the publisher, might be confused with editorial pages.

7. Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, insertion orders or copy instructions when such conditions conflict with the regulations set forth in this rate card. Contracts, insertion orders or copy changes will not be accepted without written confirmation. Insertion orders must specifically state magazine, issue(s) and space to be used. The publisher shall not be bound by such requests and has the right to determine the actual position.

8. Shield Wall Media, LLC is not responsible for errors in key numbers or other typesetting done by the publisher.

9. Advertisers and their agencies are liable for all contents of advertisements printed and are also responsible for any claim arising against Rural Builder, Frame Building News, Metal Roofing Magazine, Rollforming Magazine or Shield Wall Media, LLC.

10. The publisher reserves the right to hold an advertiser and/ or its agency jointly and severally liable for such monies as are due and payable to the publisher.

11. Contract cancelation. Print advertising must be canceled by published ad close date of issue. Print advertising canceled after the published close date will be charged at earned rate to the advertiser with an additional fee of up to $500 for remake of the page. Digital advertising must be canceled within 2 business days of start date. Digital advertising canceled less than 2 business days before the start date or any time afterwards will be charged at earned rate to the advertiser. All cancelations must be made in writing and delivered to Shield Wall Media, LLC sales representative.

12. Short rate. Advertisers that fail to achieve contracted number of insertions within the year will be short rated to the applicable frequency on rate card for all advertising products that have run during the time of the contract.

AD pRODUCTION REqUIREMENTS

SALeSGary [email protected]

eDIToRIAL/PRoDUCT PRoFILeSSharon [email protected]

CONTACT INfORMATION

P.O. Box 225 • Iola, WI 54945

ShIElD WAll MEDIA CAN DElIvER yOUR MESSAGETO DECISION-MAKERS IN ThE CONSTRUCTION INDUSTRy

We serve the information needs of the contractors in the town & country construction market, post-frame construction, and metal roofing industry. Visit us at www.ConstructionMagNet.com.

Karen [email protected]

715-598-4004

a construction magazine network brand 2020 media kit · roofing construction, repair and...

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