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© 2018 Arm Limited
Kuttappa BittianandaNovember 20th 2018
A Data-First Approach to IoT with the Pelion Platform
2 © 2018 Arm Limited
IoT is everywhere
3 © 2018 Arm Limited
As a result, IoT data is growing explosively163ZB*
Other data IoT and enterprise data
* Data Age 2025, IDC Seagate whitepaper, Data Age 2015 webpage
4 © 2018 Arm Limited
The future of IoT promises to bring more challenges
>50% strugglewith siloed and scattered data
Only 25%can fully leverage
current data
80% of time
integrating, formatting and processing data
Management of IoT and IoT data will get much
worse
Data growth 2,400x
163 ZB by 2025*
1 Trillion devices by 2035
Ubiquitous interactions
among devices Voice assistants, connected
cars, mobile devices, sensors
TODAY FUTURE
* Data Age 2025, IDC Seagate whitepaper, Data Age 2015 webpage
5 © 2018 Arm Limited
To address the challenges, IoT complexity needs to be managed
Fragmented Deployments
Edge Gateway
Ultra-Constrained
Constrained
Mainstream
Cloud
ConnectingDevices
Harnessing Data
Security
Rich Node
ManagingDevices
Developing Devices
2
Different IoT device classes, connectivity options, and hybrid environments lead to fragmentation, complexity, & the need for security
PrivateOn Premises
6 © 2018 Arm Limited
Arm is best positioned to solve IoT complexities
1 trillionSecurely connected devices
• Security across entire value chain
• Success built on diversity
• Large and growing ecosystem
• Scalable to low-cost devices
From device to data
7 © 2018 Arm Limited
Harnessing IoT data
Managing IoT devices
Connecting IoT devices
Simplifying IoT devices
Applications Ecosystem
(App Development Enablement)
Device Ecosystem
Device Management Services
Data Management Services
Dev
ice-
to-D
ata
Secu
rity
Enterprise + Other Data
Pelion IoT Platform provides the solutionD
evic
e to
Dat
a C
on
tin
uu
m
OS
Connectivity Management Services
8 © 2018 Arm Limited
The Pelion IoT Platform
Data Management Services
Device Management Services
Identity Access Mgt.
Connectivity Management
One View of
Data
One View of Devices
Marketing
Asset Visibility
Energy Management
Smart Lighting
Industrial Automation
In-homePatient Care
Complexity due to Diversity Abstraction of Complexity Business Value Creation
Partner and Customer
ApplicationsBusiness Systems
BusinessIntelligence
Visualization
WorkflowSaaS
Analytics
Machine Learning
SaaS
Database
Marketing
Social
Ultra-constrained
constrained
Rich node
gateway
Cellular
satellite
LPWAN
Pelion abstracts away the complexities of IoT
One View of
Connections
SIM Mgt. ServiceQuality
Network Orchestration
Lifecycle Mgt.
Unified operational
view
Unified Security
Unified Identity
Ingest Integrate Store Prepare
Copyright 1995-2018 Arm Limited (or its affiliates). All rights reserved.
What Arm Customers are doing with IoT
PredictiveMaintenance
Industry X.0 Logistics Utility
Marketing Smart Spaces
ConnectedBuildings & Cities
Automotive
AssetTracking
InventoryOptimization
SmartMeter
FleetManagement
In-StoreTracking
Customer 360(Online & Offline)
DigitalTwin
SmartLighting
10 © 2018 Arm Limited
Business Outcomes with IoT Technologies
Nobody just buys IoT technologies… Our customers found business outcomes.
11 © 2018 Arm Limited
Pelion Data ManagementCustomer success
Need: A way to harness the data coming from its new telematics systems. But without a way to collect and analyze the data, the company couldn’t begin the process of discovering value-added services for its customers, manufacturing partners and dealerships.
Solution: Pioneer’s engineering team worked with Arm Treasure Data experts to create a sole source solution for data management across all their departments.
Outcome: Highly scalable and cost-effective solution that allowed Pioneer to take full advantage of the more than 1 million connected cars it was monitoring, generating new external business opportunities.
12 © 2018 Arm Limited
Pelion Data Management
Analysis ToolsCreating analysis reports
Meter reading devices
IoT/M2M data
transfer
support
service
3G/LTE
base station
Safety Investigator
Construction company
Sales person
Direct sales
Delivery person
Call center
Meter reading person
Manufacturer
Safety management system
Gas sales system
Delivery system
Other systems• Data lake
• Data aggregation
ActAnalyze
Use Case: Big data from a large amount of smart meter devices
13 © 2018 Arm Limited
Scheduled Query Results
GH SCADA
Data-InformedMaintenance
Pelion Data Management• Core data warehouse• Collecting operational logs and marketing data
Use Case: Industrial IoT
AlertsALERT
!
14 © 2018 Arm Limited
Car media
advertisementsWeb searches, Subaru website
visits and dealership searchers
Ad touch data
Dealership network DBWifi access log
Subaru ID
Use Case: Customer journey data pulling in IoT dataPurchase! Loyalty and service
programs
Ad placement logs
Web access logs
CustomerData
Visit the dealership
IoT Data
Customer Journey
Analysis
Telematics Logs
15 © 2018 Arm Limited
Use Case: Large scale pure data-driven business
Personalization and ML driven experimentation
Learn ConvertRe-Engage Retain
10B Events/day
Collected
$100M/yr
Targeted
Ads
100+ A/B
tests
1B Personalized
Emails/day
• No.1 Shopping app in iOS and Android
• Transforming mobile devices to handheld shopping malls
• ex-Google/ex-Yahoo founders: “Google-scale customer data platform on Day One”
• Fully built on top of Treasure Data
Pelion Data Management
16 © 2018 Arm Limited
Use Case: Complex mix of data, live applied ML, data sharing
Data ImportOutside Services
. . .
Applications
IoT Cloud
Wi-Fi
Call Center
SFA - CRM
BI
DMP
. . .
Weather
Map
Traffic Accident
Sales
. . .
In Car Health Care Social Infrastructure Insurance
Car Accident Risk DBData CleansingData AnalysisMachine Learning
Security Device Management VoIP
API
Network
Device Data
2G/3GLTE LANBluetooth
SDK
Security Control MessagingS/W
UpdateFile
distributionData
CollectionVoIP
17 © 2018 Arm Limited
Operational IoT Analytics
Enterprise-wide applied data science and ML
True value come with IoT Data + Business/Operational DataIoT data augments existing data and optimizes existing processes
Ingest-side architectural pressure
Existing BI systems
Evolving, iterating dynamic data volume and data criticality
Consumption side architecture pressure
IoT Data
Local IoT Analytics
Existing business or operational data
Criticality
Vo
lum
eV
olu
me
Criticality
Criticality
Vo
lum
e
Vo
lum
e
Criticality
?
?
?
18 © 2018 Arm Limited
Harnessing IoT data
Managing IoT devices
Connecting IoT devices
Simplifying IoT devices
Applications Ecosystem
(App Development Enablement)
Device Ecosystem
Device Management Services
Data Management Services
Dev
ice-
to-D
ata
Secu
rity
Enterprise + Other Data
Pelion IoT Platform Architecture and more detailsD
evic
e to
Dat
a C
on
tin
uu
m
Connectivity Management Services
OS
19 © 2018 Arm Limited
Pelion Connectivity Management simplifies device connections
Single pane of glass for easy connectivity management
One simple bill for global connectivity usage
Support for any network -LoRa, cellular, satellite
Built-in security, network resilience
Choice of networks
Networksecurity
API availability
Unified view
Granular billing
GSMA eUICCcomplaint
20 © 2018 Arm Limited
Pelion Device Management manages device lifecycle
Secure identity on-boarding, connection and lifecycle management services for all IoT devices
One simple portal interface for all your IoT device management services
Support for any device, any vendor, and any cloud
Built-in security from device to cloud
Secure asset and identity provisioning
Energy efficient connectivity
Endpoint and gateway device management
Firmware deployment and update campaigns
Endpoint / Gateway compute and access management
21 © 2018 Arm Limited
Pelion Data Management harnesses IoT and non-IoT data
Collect and unify diverse data from heterogeneous devices, enterprise data and 3rd party sources
Security in trusted data - encryption in transition and at rest, control permissions
Rich ecosystem of data integrations
Fully managed solution that processes over 30 trillion records/day
Reduces the complexity with iteration and exploration of data
22 © 2018 Arm Limited
Pelion data management hosts a variety of capabilities
Collect and Unify Analyze Access and Activate
Application Tools
Telematics
Manage, Orchestrate & Automate
DataSources
• Multiple Sources
• Efficient Storage
• Management
• ID Syndication
• BI Direct Connect
• High Performance Querying
• Machine Learning
• Multiple Destinations
• Dashboard Reporting
• Alerting
• Personalization API
BusinessSystems
Partner & Customer
Applications & Solutions
Segmentation Audience Insights
Multi-TouchAttributions
Predicative Maintenance
Customer Data & Insight Solutions Device Data Solutions
Telematics
23 © 2018 Arm Limited
Connectivity, REST API, Drivers
SQL Editor Machine Learning
Batch In-memory Streaming
PlazmaDB (Multi Tenant Columnar DB)
RTOS Integrations Catalog
Pelion data management supports a range of technologies
DataSources
BusinessSystems
Partner & Customer
Applications & Solutions
Segmentation Audience Insights
Multi-TouchAttributions
Predicative Maintenance
Customer Data & Insight Solutions Device Data Solutions
Telematics
24 © 2018 Arm Limited
TD Hosted
Customer Hosted
Data Connectors
TD Agent
SDK
Web | Mobile | IoT
TDAPI
Server
SFTP
Salesforce
S3
MySQL
CVS
Java
Apache
……
• Easy turn key integrations: 100+ pre-built plugins; available to build custom ones
• Deployment flexibility: from concept to deployment in days – not months
• Compression: 10x compression for efficient data transport and storage
• Parallelism: 10x throughput of typical data transfer tools
DataSources
BusinessSystems
Collect and Unify AnalyzeAccess and
Activate
Pelion data management Collect and Unify
25 © 2018 Arm Limited
Treasure Data Invented Open Source Projects
Open Source Users
Pelion data management Collect and Unify
DataSources
BusinessSystems
Collect and Unify AnalyzeAccess and
Activate
26 © 2018 Arm Limited
• Built for Batch and Interactive
Suitable for both ad hoc analysis and scheduled reporting
• Machine Learning
State-of-the-art supervised & unsupervised ML algorithms
at SQL analysts’ fingertips
• Continuous Innovation
In addition to the open source engines, new UDFs
are constantly added to meet customer needs
• Stability
Granular control over resource allocation to ensure your
ad hoc jobs don’t interfere with SLA-bound reports
Interactive Batch Machine Learning
Built on Scalable Foundations
Treasure Data’s Advanced SQL Capabilities
Smart Caching
Document Processing
Cosine Similarity
Cardinality Estimation
GeospatialIP Lookups
DMP integration ClusteringEfficient Top-K
Pelion data management Analyze
DataSources
BusinessSystems
Collect and Unify AnalyzeAccess and
Activate
27 © 2018 Arm Limited
Output Connectors
REST API
ODBC/JDBC
• Audience management & insight UI
• SQL (based and Presto/Apache Hive)
• Machine Learning (based on Apache HiveMall)
• Rest API for custom Apps
• Direct integration with Tableu and Datorama
• ODBC/JDBS for all BI tools
• SFTP for data exchange
• Out of the box output connectors
Pelion data management Access and Activate
DataSources
BusinessSystems
Collect and Unify AnalyzeAccess and
Activate
28 © 2018 Arm Limited
DataSources
BusinessSystems
Collect and Unify AnalyzeAccess and
ActivatePelion data managementPartners
29 © 2018 Arm Limited
Pelion data managementScale, performance and trust
Built on recognized data security compliance programs
• > 2 million new records / sec ingested• 40B records per day from 1 customer
• 400 Customers• 130 Trillion records of data actively managed• 30 Pbytes of data• 99.99% uptime
DataSources
BusinessSystems
Collect and Unify AnalyzeAccess and
Activate
3030
Thank YouDankeMerci谢谢ありがとうGraciasKiitos감사합니다धन्यवादתודה
© 2018 Arm Limited