a day in the life of a ux designer
DESCRIPTION
"What do you do?" is by far the most difficult question that any UX Designer can ever be asked. This presentation hopes to offer a bit more insight into what UX can involve and to share its benefits which can't normally be summed up easily.TRANSCRIPT
A day in the life of a UX Designer
Joanne Richardson
26th July 2010
SuperUX
User Experience Designer at Orange Bus
Over 3 ½ years in UX and user research
Always been a passion since University
Worked on some pretty exciting projects!TV Licensing, Nexus, Sage
A dedicated team Not distracted by how it will look or be built at the important planning phase.
Backed up by research Creates an informed design.
Saves money Changes at the start are cheap.
I don’t know what I’ve done
wrong. Grr!
I give up, I can’t find
what I want!
15 steps! I don’t have
time for this.
Inform the designApply best practiceProblem solve earlyFocus the project
...and beyond!
The more we know upfront, the better we can plan, design and reduce costly changes later on
Listen to Stories
Personas (whole team understands the audience)
Analytics (look for patterns & problem areas)
Ethnography (observation in a persons own environment)
Client research(e.g. call centre stats, surveys)
Stories and experience
Business needs & goals
Competitor Analysis
Content Audit
Requirements Gathering
Prioritise Requirements What's achievable?
Experience StatementEthos of the project
Design PrinciplesUser & business needs combined
Gap AnalysisWhere are we now and where do we want to be?
See the whole issue
Knowledge gathered informs the design
Strategy focuses it
Structure of the website Labelling Plan for content early!
Lots of Sketches
Wireframes
Documentation
Documentation
Quality Assurance
Content Curation
Project Focus
Usability Testing
Track Analytics
Always looking to improve
You can’t do everything
UX can fit any budgetIts about picking the things that will give the greatest benefit