a declaration of the value of blogger relations
DESCRIPTION
by Saint StreetTRANSCRIPT
f you haven’t heard, media has evolved. Online mavens have established themselves as the new order editors-in-chief, hallowed columnists & trusted product reviewers. And with the interweb woven the way it is, those mavens – regarded bloggers and social media personalities – are fast becoming PR outlets all savvy brand managers cannot a�ord to disregard. The right blog post featured on a smart and influential blog can sway public opinion, drive well deserved and “authen-tic” awareness, and almost certainly will incite positive customer reaction and pro-action. So tapping into this channel is a must. At least in our book. We ardently feel the voice & admiration of an online influ-encer is more valuable than a dollar or ten spent on media, on a stunt, on 99% all things marketing and traditional PR. Don’t get us wrong, we love all those things. But we also know what works. We feature Blogger Relations as a cornerstone service. We’ve developed the database. We’ve established the rela-tionships. We’ve executed successful campaigns.
Let us lead you down the path. We’ll introduce your brand, services and products to the influencers that make the most sense. We’ll do it on budget. On schedule. And using tactics that will ensure an ROI that will stand-up to any marketing measuring stick.
In CONGRESS, November 4, 2008.A DECLA�TION of the
VALUE of BLOGGER RELATIONSBy the REPRESENTATIVES of
SAINT STREET
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Contests & Sweepstakes
Client: Mrs. Dash
• Original recipe features• Fan engagement• Viral sharing• Product/prize worshipping
Hot Wings Seasoned with Mrs. Dash/Recipe Challenge
• 6 lbs chicken wings • 1 tbsp of Mrs. Dash Onion & Herb • (1) 12 oz. bottle of hot sauce • 1 1/2 sticks of butter
Read more...http://bit.ly/1qNhivK
Total Post Impressions- 1,000,000Total Social Engagements – 3,389
1 tbsp of Mrs. Dash Onion & Herb
Product-Centric Collaborations
Clients: SwimSpot& LUXE By Lisa Vogel
• One-o� fashion collection vignettes• Co-branded promotions• Style blogger features
ABikiniADay Instagram Post
“@swimspot has such great suits and an amazing selection!!!! This hot black suit is our first 'Tankini' by LUXE By Lisa Vogel.”
Read more...http://bit.ly/1vbhg7wTotal Post Impressions – 1,000,000Total Social Engagements – 12k+
Product Reviews
Client: ReNew Life
• General awareness• Product trials & couponing• Promo code o�ers
ReNew Life Probiotic Review
“I was sent a box of Ultimate Flora Daily Care Probiotic 15 Billion and have been using the product for two weeks. First, I love how simple it is to take. I simply include it...”
Read more...http://bit.ly/1ltINrdTotal Post Impressions – 750,000Total Social Engagements – 35,270
SMART CONCEPTS & CAMPAIGNS
Cause RelatedPromotion
Client: Kooba
• Blog fans + cause = heightened brand integrity• Stamp of approval• Assured positive
Support Breast Cancer Awareness, win a Kooba bag
“I love to see designers using their brands for a good cause. Breast cancer affects every-one in one way or another and having designers get involved is a great way to help spread awareness.”
Read more...http://bit.ly/1ou9DDTTotal Post Impressions – 445,000Total Social Engagements – 3,400
Media Mix Channel
Client: Grandma’sMolasses
• Integrated campaigns• High value, lower CPM• Core customer touch point
Grandma’s Molasses Cookie Exchange Recipe ContestPeanut Butter Molasses Cookies (Blogger Original Recipe)
“Soft on the inside, slightly crisp on the outside, these nutty molasses cookies bring the flavors of the season to your holiday cookie tray.”Read more...http://bit.ly/WXgR9H
Total Post Impressions – 1,200,000Total Social Engagements – 7,213
Product Launches
Client: Pirate’s Booty
• Online personality “reviews”• Video demos• 360 feedback (bloggers & site fans)
Pirate’s Booty #MacAndCheesyJoke Contest
“To celebrate Pirate’s Booty Mac & Cheese launch, we’ve got a “Cheesiest Joke in America” Contest! If you or your kids have a cheesy joke, you can enter it...”
Read more...http://bit.ly/1tPu9CDTotal Post Impressions – 650,000Total Social Engagements – 5,066
HIGHLIGHTED CAMPAIGNS
Mrs. DashPirate’s BootyCrock-Pot SeasoningsMolly McBu�erGrandma’s Molasses Baker’s JoyReNew Life ProbioticsWright’s Liquid SmokeAccentBagel Spice
SwimSpotLUXE by Lisa VogelNEXT SwimwearAthena SwimwearKoobaZangadoo KangarooLivelyOak Creek Golf ClubMonarch Beach Golf LinksNational SUP Day
2712 Dow Ave.Tustin, CA 92780
www.SaintSt.com