A Design brief of Logo

Quality Running Shoe Company

By Shirley MaDesign Briefs Project

Company’s Background

Quality Running Shoe Company is a brand new company. The main product of the company is running shoes for all different ages.

The main product is, running shoes for adults. The characteristic of the products are quality, which

includes a comfortable and long life. Currently, the company requires a logo for clients to

visualize.

Target audience

The target audiences are age middle 30 fitness people.

Comfortable is one of the main element for the target audience when they chose a running shoes. So the logo design will deliver the comfortable information to catch their attention.

Another important design element to catch target audience’s interesting is long life.

The Logos of Competitors

Use the quality first letter Q to develop image show the product’s nature.

The logo design combine a heart with a foot in one image which present quality running shoe care about people’s foot. As well to delivery the product’s comfortable information.

The standard colour are green and gold. Green present product nature, comfortable feature; Gold colour presents product’s high quality, long life.

Concept of the logo design

Sketch the logo design 1

Sketch the logo design 2