a designers approach to customizing themes
DESCRIPTION
All designers approach problems, visual presentation and design, and usability differently. As designers, we understand that brand and image are important for a site. A theme or site is an opportunity to extend your reach to an audience who is unfamiliar with you or your client. A unique theme design is a way to put a business, a message and brand, front and center as well as effectively communicate the value of the product or service. Most likely, there are other sites using the same (or similar) theme that you’re using, and you need to distinguish yourself from your competitors as much as possible. In this session, you will learn a few key ideas on how to differentiate yourself and your work when customizing WordPress themes. We’ll discuss some rookie mistakes and how to avoid them, as well as how to approach theme customizations to make yours distinct and applicable to today’s design trends.TRANSCRIPT
Saturday, April 27, 13
We are WordPress Customizers
Saturday, April 27, 13
A WordPress Customization Shop
Hi, we’re Travis and Nick and we run
Saturday, April 27, 13
A shop dedicated 100% to WordPress design and development customizations
A WordPress Customization Shop
@werkpress
Saturday, April 27, 13
A WordPress Customization Shop
Customizing WordPress
1. Differentiate Yourself
2. Breaking into Customization: Designer to Dev
3. Common Mistakes
4. Resources
Saturday, April 27, 13
Differentiate Yourself
Saturday, April 27, 13
A WordPress Customization Shop
Research...to see what everybody else has seen, and think
what nobody else has thought
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
Find the One Theme
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
A WordPress Customization Shop
Google is your friend...
Saturday, April 27, 13
A WordPress Customization Shop
Search WordPress Themes...
Saturday, April 27, 13
A WordPress Customization Shop
Search Organic Themes... WooThemes...
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A WordPress Customization Shop
Search for something specific...
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
A WordPress Customization Shop
Based on your vision for the site, the content
of the site and the discussions you have had
with your client — select your theme.
Saturday, April 27, 13
A WordPress Customization Shop
Based on your vision for the site, the content
of the site and the discussions you have had
with your client — select your theme.
Saturday, April 27, 13
A WordPress Customization Shop
Based on your vision for the site, the content
of the site and the discussions you have had
with your client — select your theme.
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
A WordPress Customization Shop
awesomescreenshot.com
plus
Saturday, April 27, 13
Transformation(you know, like Transformers)
Saturday, April 27, 13
A WordPress Customization Shop
Get Organized.
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
A WordPress Customization Shop
Header
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A WordPress Customization Shop
Header Navigation
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A WordPress Customization Shop
Header Navigation
Slider
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A WordPress Customization Shop
Header Navigation
Slider
Body
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A WordPress Customization Shop
Header Navigation
Slider
Body Sidebar
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A WordPress Customization Shop
Header Navigation
Slider
Body Sidebar
Widgets
Saturday, April 27, 13
A WordPress Customization Shop
Header Navigation
Slider
Body Sidebar
Widgets
Footer
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
Original Themeorganicthemes.com/theme/non-profit-theme/
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Customized Theme
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Don’t forget about customizing your other page templates
Saturday, April 27, 13
A WordPress Customization Shop
Organize for speed.
Saturday, April 27, 13
A WordPress Customization Shop
• Set your guides and grid in Photoshop
• Design all of your graphics and organize your layers
into a folder structure
• Create a consistent approach for all of your work
• Make sure you’re not designing something that you
(or someone else) can not develop
Saturday, April 27, 13
Breaking into Customization:From Designer to Developer
(the secret to code is...)
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
A WordPress Customization Shop
Assumptions:
•You are a designer•You’ve done some minimal HTML and CSS and have used WordPress
•You want to...
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
A WordPress Customization Shop
Finding stuff you want to change...where the heck is that.
Saturday, April 27, 13
A WordPress Customization Shop
Get familiar with the WP template hierarchy.
codex.wordpress.org/Template_Hierarchy
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
A WordPress Customization Shop
• header.php - Contains everything you want to appear at the top of your site.
• index.php - The core file that loads your theme, also acts as the homepage
(unless you set your blog to display a static page).
• sidebar.php - Contains everything you want to appear in a sidebar.
• footer.php - Contains everything you want to appear at the bottom of your site.
• archive.php - The template file used when viewing categories, dates, posts by
author, etc.
• single.php - The template file that's used when viewing an individual post.
Saturday, April 27, 13
A WordPress Customization Shop
• comments.php - Called at the bottom of the single.php file to enable the
comments section.
• page.php - Similar to single.php, but used for WordPress pages.
• search.php - The template file used to display search results.
• 404.php - The template file that displays when a 404 error occurs.
• functions.php - A file that can be used to configure the WordPress core,
without editing core files.
• style.css - All the styling for your theme goes here.
Saturday, April 27, 13
A WordPress Customization Shop
You wanna change something but have no idea where the
code is coming from. With experience it will come quickly.
Process of elimination:
- Obvious place? header, footer, sidebar- WordPress Template Hierarchy - Web inspector
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A WordPress Customization Shop
DEMO!!!
Saturday, April 27, 13
A WordPress Customization Shop
Code non-destructively...if possible.
Saturday, April 27, 13
A WordPress Customization Shop
Try not to edit the original Theme.“Where should my code go” flow chart:
1.Can the Theme Already do it?
2.Can a plugin do it?
•Forms, sliders, adding functionality
3.Can I use a child theme?
•Template change, CSS, theme actions/filters.
4. Can’t do either? Modify theme.
Saturday, April 27, 13
A WordPress Customization Shop
Editing CSS and HTML...visually.
Saturday, April 27, 13
A WordPress Customization Shop
Large hurdle for designers starting with theme
customization, <CODE>.
Connect-the-dots from code to result.
Saturday, April 27, 13
A WordPress Customization Shop
Dev Tools Demo
Saturday, April 27, 13
A WordPress Customization Shop
Visual CSS demo
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A WordPress Customization Shop
TestBrowsers, devices, & screen sizes.
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
A WordPress Customization Shop
Testing Wordpress Themes:
•WordPress Unit Test XML Import
•Monster Widget Plugin
•Translations support? Pig Latin plugin, RTL Tester
Plugin
•Theme Check Plugin
- WP_DEBUG(“true”);
Saturday, April 27, 13
A WordPress Customization Shop
Recommended Browser testing as of March 2013Based on WC3 statistics (w3schools.com/browsers)
Browser- Chrome 51.7%- Firefox 28.5%- IE 13%- Safari 4.1%- Opera 1.8%OS- Windows 7+ ~61% (XP 17.6%)- Mac 9.5%- Linux 4.7%- Mobile 2.3%
Saturday, April 27, 13
A WordPress Customization Shop
Saturday, April 27, 13
A WordPress Customization Shop
Testing toolsScreenshots
VNC and Remote Desktop
Virtual Machines
- VirtualBox (free), Parallels, VMware Fusion
- FREE images at modern.ie
Physical Test Machines
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Common Mistakes(but I am like the bestest designer evarrrrr)
Saturday, April 27, 13
A WordPress Customization Shop
Overdoing It...unless you want it to look like something
circa 1980!
Saturday, April 27, 13
A WordPress Customization Shop
You picked a theme for a reason, use it!
Saturday, April 27, 13
A WordPress Customization Shop
Don’t forget responsive/mobile!
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A WordPress Customization Shop
Take into account how your responsive theme
changes when viewed on other devices
Saturday, April 27, 13
A WordPress Customization Shop
Let the limitations of the responsive theme
inform how you design your site from the start (this gets easier the more you practice)
Saturday, April 27, 13
A WordPress Customization Shop
Missing CSS styles:
- Installed plugins
- Widgets
- User Generated Content
Saturday, April 27, 13
A WordPress Customization Shop
Forgetting this is the Web.
Think “in-browser”:
- Hover, active, and visited states.- Drop-downs ( level1,level2,level3,etc)- Number of actions to accomplish tasks.- Will this work on Mobile?- What is the airspeed velocity of an unladen swallow?- Am I breaking WordPress conventions?
Saturday, April 27, 13
A WordPress Customization Shop
Designing without data. We often get questions from clients like “Will adding more buy-now buttons increase sales?”
Saturday, April 27, 13
A WordPress Customization Shop
You’re goal as a designer is to increase brand awareness, ascetics, usability, and solve the design problem.
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Tools(well real tools...)
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A WordPress Customization Shop
PSD to HTML
Starting at $29
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A WordPress Customization Shop
No PSD file? No Problem.
pagelayers.com
HTML
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A WordPress Customization Shop
Saturday, April 27, 13
A WordPress Customization Shop
developers.google.com/chrome-developer-tools/
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A WordPress Customization Shop
getfirebug.com
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Resources
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A WordPress Customization Shop
premiumpixels.com
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A WordPress Customization Shop
dribbble.com
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A WordPress Customization Shop
designspiration.net
Designspiration
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A WordPress Customization Shop
organicthemes.com
themezilla.com
okaythemes.com
graphpaperpress.com
woothemes.com
Theme Authors
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A WordPress Customization Shop
wpdaily.co
dontfeartheinternet.com
css-tricks.com
smashingmagazine.com
noeltock.com
Resources
Saturday, April 27, 13
A WordPress Customization Shop
Travis Totz - @apollo133
Nick Pelton - @nickpelton
WerkPress - @werkpress
Us
Saturday, April 27, 13