A Digital Development Agency

Attract. Interact. Capture. Convert.

In business since 2011

Global reach and global company

Profitable

100% revenue growth

Raising $1M

The internet is the largest direct-to-consumer channel the world has ever known. Most small and medium sized businesses want to take advantage of this, however, many lack the budgets or expertise to do it effectively.

gotcha! specializes in handcrafted high-performance solutions that cater to business needs at ⅓ the price of an enterprise agency.

We offer scalable proprietary SEO services, websites, online advertising packages, and more. Results are measurable and achieve higher leads and sales conversions.

We resell our products and services through a unique $22 billion national distribution channel. Our goal is to grow to our company to $100M sales.

Elevator Pitch

Intellectual Property:

• gotcha! Dashboard

• gotchaLOCALseo™

• gotchaApps™

• gotchaCRM™

• gotchaAds™

• gotchaPlaces.com

• gotchaSiteBuilder™

• Listing Tool (localtool.com)

• QR Code Management Tool

• Business processes

• gotchaStream™

Website Development = $24B

SEO = $65B

Online Advertising = $103B

$192 Billion2015 Spend

Digital in the U.S.

Forrester Research, 2016

Successful online programs for businesses require a three-pronged approach: Development,

SEO, and Online Advertising. Businesses today are investing big in these areas making it possible

for agencies to capitalize, especially ones with intellectual property.

19,615Distributors

Our unique sales channel

Clients

We resell our services through the

$22 billion promotional products industry.

We have a strong industry reputation.

2015 – 2016 Professional PPAI Speaker

2016 PPAI Membership Services Committee

2015-2016 Counselor Magazine Industry’s Fastest Growing Supplier

2012 Counselor Magazine Hot List

2012 Proforma PLP Award: Silver - Value-added Service

2010 PPB Magazine Rising Star

2010 ASI Advisory Board: Technology & Operations

Over 18 published industry articles

We recruit, train and work with our distributors

who resell our services to their clients.

Co-branded websites

gotcha! Dashboard

Marketing Materials

gotcha! OnDemand

gotcha! Community

Sales Support

Targeted Resellers

We target distributors selling $200K or more a year

Distributor Sales Breakdown Distributors Sales

7,554 $200K - $500K

6,849 $500K - $1M

4,819 $1M - $10M

295 $10M - $25M

98 $25M - $50M

19,615 Distributors / $19B in sales

Source: ASI Prospect Hunter (June, 2016)

Reseller Clients & Available Digital Spend

U.S. marketers spend an average of 2.5% of their total company revenue on digital marketing activities, according to a new report by Gartner Inc. (2015)

Distributor Client Spend (Summary)

Product Sales Companies Can Purchase Total Available

1.1M All $217B

4.5M Up to Website $60B

2.5M g!Local or equiv $6B

A Proven Onboarding System

Distributor OutreachEmail Blasts - Phone Bangers Trade Shows - Corp Referrals

Fast Track VideoWho is gotcha! andwhat is our program

Register with gotcha!Dashboard & Co-Branded Site

Tools - Learn - Community

Go Sell!

We understand our distributors and know how to onboard them into the gotcha! system.

Currently have over 5,000 registered distributors

Case Study - August 2015

(55 registered)(73 attendees)(364 Proforma Owners viewed email)

32% entered sales funnel

68% entered drip system

20% Joined75% Registered as

gotcha! distributorsOpened emails . . .

Offering to work with distributors who wanted to sell $100K or more a year in digital

marketing, we emailed 700 owners 3 times inviting them to participate in a webinar.

(18 began selling)

(37 enter drip system)

gotcha! DashboardWe currently offer a co-branded website and dashboard where distributors can provide their clients with

access to free tools as well as manage settings, learn about products and interact in our community.

Sales Support Structure

Ambassadors Customer Service Reps Account Executives

Call on registereddistributors and keep

them up to date

Answers basic questionsand handles out-of-the-boxproducts and services sales

Handle discovery callsproposal preparation,

and training

Out-of-the-Box Product Sales Process

Our customer service representatives handle random inquiries and activation of

our Out-of-the-Box products

Distributor Inquiry and Order Fulfillment

Customer Service

gotchaLOCALseo™ • gotchaAds™ • gotchaApps™ • gotchaStream™

Custom Order Sales Process

Initial Analysis

Distributor requests gotcha! to perform client analysis &

competitive review

gotcha! joins distributor on call as part of training, then based

on outcome, will perform additional proposal-prep

gotcha! with distributor reviews and closes as

important part of training

Discovery Call Proposal Review1 2 3

Websites • Mobile Apps • AdWords

gotcha! engages in this process 3-4 times with the distributor as part of their training.

Distributors then take over, as they prefer to present to their clients themselves.

Account Executives

Acquisition Costs

Acquisition CostsCategory COA CTM/yr YV LTV

Distributor: recruit $165 $720 $20,000 $200K

Out-of-Box Client $5 - - $2,500 $5,000

Custom Programs Client $1,235 - - $15,400 $25,000

A distributor story . . .Brian is representative of our top-end targeted distributor. He responded to the webinar we hosted described a few pages back. His 2015 sales were just under $1M, and he has new sales staff to grow. Below is an email he sent a few days ago and the next page shows his projections and how he has included gotcha! services.

Brian’s Projections . . .

Another distributor story . . .Mary has been a gotcha! distributor for almost 5 years. She represents many distributors in her situation who know they should be doing better but struggle to scale and grow. She sent me this email a few days ago. My response is we are having an online meeting next week and I am inviting three others to join, two are million dollar producers to help all of us generate ideas to sell more.

Where we are. (point of no return)

gotcha!

US (Dallas HQ)UKBulgariaIndiaPakistan (incorporated)PhilippinesUkraine

Global Team (Contracted gotcha! Employees)

Executive Team

Chris JenkinCEO

Larry ColeDirector of Distributor Sales

Sonya EspinoDirector of Online Advertising

Hassan KhawajaDirector of Operations

Jodie MichalakDirector of Communications

Chris MatthewsCMO

Tim RobertsDirector of I.T.

Vyara SitevaDirector of gotchaLOCALseo™

19,615 Distributors

If 50 per month (.25%)

convert to gotcha! program

Current Opportunity

$4.2M Sales Yr 1$15.4M Sales Yr 2

gotcha! Distributor Sales Goals

2% = $150k/yr ea.

3% = $75k/yr ea.

35% = $35k/yr ea.

60% = $15k/yr ea.

gotcha! receives 70%....Distributors take 30%

Percentage of gotcha! Sales per Distributor

gotcha! Current Product Sales Breakdowns (net)

Product Sales Category % gotcha! Sales Value Ea. Per Yr Increase Goal

Development 49% $10,800 $15,000

SEO 30% $840 $2,371

AdWords 15% $15,600 $18,000

Other 6% $1,280 $1,500

Last Five Years Sales

Product Sales 2011 $101K

2012 $161K

2013 $235K

2014 $245K

2015 $518K

2016 Projected $800K

5 Year Financial Forecast (without funding)

Needed to ScaleThe following is being worked on currently. The faster these items can be completed, then the faster we can

scale. Funding will speed completion quadrupling sales in less than half the time.

Distributor Sales Tools

• Update Co-branded functionality

• New gotcha! Mobile Site

• Update gotcha! Website

• Launch gotcha OnDemand

- Develop/Launch Training Modules

• Launch gotcha! Tools (dist resources)

• Launch gotcha! Community

• Quarterly In-Person Workshops

• Training and Promotional Videos

• Launch Local Listing Tool

• Launch Website Analysis Tool

• Client Facing Marketing Materials

Sales Team

• Hire Customer Service Reps

• Hire Brand Ambassadors

• Hire Account Executives

• Hire Marketing Manager

• Hire OnDemand Manager

• Hire Phone Bangers

Production Team

• Hire Production Managers

• Hire SEO Director

• Hire dedicated Cake Devs

- Refresh gotchaApps™

- Build Site Analytics Tracker

- Dashboard Support

- Local Pusher

- gotchaPlaces.com

• Hire Art Director

• Hire Designers

• Hire local SEO Techs

• Hire AdWords Techs

Current Plan - Without Funding

Funded Plan - $19.6M in 2 Yr

The Future

● Expand our local SEO and ads program● Continue to expand production● Open offices in Pakistan, Bulgaria, and the Philippines● Grow new sales channels and strategic alliances (e.g. Banks)● Enter other markets (U.K., Asia Pacific)● Grow to be more than a $100M company

Christopher Jenkin, C.E.O. founders@gotchamobi.com

Raising $1M

Advertising & Marketing

Expand production team

Continue gotcha! development

Launch gotcha! OnDemand