VIPS is an abbreviation for ‘Very Important Person’s Society’ and strives to ‘treat each and every customer as a VIP guest’.

VIPS

My No.1 Steakhouse

After establishing its first store Deungchon branch in 1997, Ko-

rea’s homegrown brand VIPS has been steadily loved by all age

groups by providing premium steak and salad bar with various

dishes and seasonal menus.

As a result, 1 million customers had visited just in 3 years af-

ter its launch, and 100 millions had visited in 2012 after VIPS’s

successful transformation into a ‘premium steakhouse’ by

strengthening its traditional steak menu and interior in 2010.

A premium steakhouse VIPS is currently standing as the leader

of the family restaurant industry in Korea and is one of the

most well known brands in CJ Foodville as well.

CJ FOODVILLE

my No.1 steak HoUse

www.ivips.co.kr | www.cjfoodville.co.kr

Currently, VIPS has the most various steak items among all fam-

ily restaurants, with 19 different kinds of steak, and is loved for

its traditional steak and differentiated cooking method which

none of Korean family restaurant could provide. By popular-

izing premium steak such as dry-aged steak and porterhouse

steak, which could be tasted only in high-end steakhouse, VIPS

is fully performing its role as the No.1 brand in Korean family

restaurant industry.

Also, VIPS introduced a new concept of ‘salad bar’ in 1997

when launched, creating its differentiated point. VIPS has been

loved for its menus with a concept of ‘health’ and ‘well-being’

and for premium menus including salmon and shrimp, which

wasn’t easy to meet in regular restaurant. Its salad bar has been

pursuing ‘health’, ‘freshness’, and ‘diversity’ by offering more

than 2,000 menus for 15 years.

VIPS plans to extend its business abroad, starting with its entry

into Chinese market in 2012. With its operating know-how in

Korea and localized menu, service, and marketing, VIPS pur-

sues its goal as a Nd.1 brand in China and will jump into the

level of leading global brands.

TOUS les JOURS means ‘Everyday’ in French and is a healthy bakery with different ingredients.

TOuS LES JOurS

Healthy bakery with different ingredients

TOUS les JOURS (TLJ) mean ‘Everyday’ in French and is a healthy

bakery with different ingredients including flour, salt, and sug-

ar, which are essential materials to bake bread. As Korea’s first

oven bakery, providing fresh bread baked in store, TLJ provides

healthy, fresh, and authentic European bread and cake, using

flour exclusively made for baking, bay salt, and xylose sugar. TLJ

has grown with the history of the Korean franchise bakery and

has been pursuing its objective of ‘making healthy bread with

sincerity through natural ingredients and traditional method’.

CJ FOODVILLE

aUtHeNtic bakery

www.tlj.co.kr | www.cjfoodville.co.kr

TLJ supplies half-finished goods, including frozen dough, man-

ufactured with premium ingredients and advanced technology,

to franchises through Cold Chain System. It also well system-

ized a process of manufacture with TLJ’s unique manuals from

thaw, fermentation to baking.

Establishing its 1,000th store on July 2008, TLJ has further-

strengthened its technical capability and system that cannot be

easily emulated both at home and abroad to lead the bakery

industry and has also laid the foundation for global business by

completing registration of business name in the United States,

Japan, China, Thailand, and Indonesia.

In addition to establishing its status as the leading franchise

bakery by providing healthy bread with different natural ingre-

dients, TLJ plans to open more than 2,000 stores overseas by

2017 to leap forward as a global franchise bakery.

BIBIGO is a compound word formed from Korean word ‘bibi-da (to mix)’ and English word ‘to-go’, and is a global Korean food brand, aiming to capture the world with a taste of Korean food mainly of bibimbap.

BIBIGO

Korean Healthy Fresh Kitchen

As the frontrunner of the CJ’s Korean food globalization proj-

ect, Bibigo is a global Korean food brand, which customized

bibimbap, one of the Korean leading healthy foods, into for-

eign tastes with a concept of ‘Healthy’ and ‘Fresh’.

In addition to ‘Bibigo Rice’, which is a new salad-type bibimbap

full of vegetables and Korean herbs, customized to Westerner,

customers can enjoy various Korean tapas as well. Customers

can create their own bibimbap, choosing rice balls-white rice,

black rice, organic barley, and sticky barley-, toppings -charcoal

grilled meat, chicken breast, and tofu-, and sauces –redpep-

per paste, ssamjang, sesame, and citron soy-to meet individual

preferences.

CJ FOODVILLE

koreaN HealtHy FresH kitcHeN

www.bibigo.co.kr | www.cjfoodville.co.kr

Various operation methods, including Quick Service Restaurant

(QSR) similar to McDonald’s, Casual Dining Restaurant (CDR)

where Korean food can be enjoyed in modern and casual din-

ing environment, and Bar & Dining concept emphasizing pre-

mium image, have been adopted to make fast global expansion

possible.

Bibigo, to capture world’s taste not as an exotic Asian food

but as a trendy food culture by satisfying ‘health’, ‘diet’, and

‘taste’! As it seeks to expand worldwide from England, China,

the United States, Japan, Vietnam and Singapore, Bibigo intro-

duces the excellence of Korea and its food culture to the whole

world through globalizing Korean food and feels great pride to

become the frontrunner in contributing to the increase of the

national brand value.

A Twosome Place means a PLACE for everyone, including A (myself), TWO (couple, friend), and SOME (friends), to relax.

A TWOSOME PLACE

Premium Dessert Cafe

A Twosome Place is a premium dessert cafe where one can

fully enjoy ‘one’s own small happiness’ and is a brand that al-

lows to experience ‘dessert culture’ to please both the eye and

the tongue. Based on its own technical capability accumulated

through extensive bakery business, A Twosome Place is lead-

ing differentiated dessert culture through specializing premium

desserts, which cannot be tasted in existing coffee shops. A

perfect harmony between brand new dessert and coffee with

profound scent and flavor delivers not only a ‘sweet happiness’

but also a ‘small indulgence’ in our daily lives.

CJ FOODVILLE

premiUm Dessert caFe

www.twosome.co.kr | www.cjfoodville.co.kr

A Twosome Place provides deep-roasted coffee to maintain its

original deep and rich scent and flavor in the best condition.

Various kinds of rich moist, fresh cake made by professional

patissier at the store and unique, fancy premium desserts are

the pride of A Twosome Place. Also, a great variety of premium

dessert including fresh yogurt ice cream and authentic Europe-

an macaroon, and sandwich with fresh ingredients pleases the

senses. Take your own time to relax with warm coffee, feel the

pleasure of sweet dessert with your lover, and enjoy the hap-

piness of having a party with your friends at A Twosome Place.

Twosome Coffee is a convenience cafe where you can have a delightful experience.

TWOSOME COFFEE

Convenience Cafe

Twosome Coffee is a Convenience Cafe where you can have

a delightful experience and a family brand of premium des-

sert cafe, A Twosome Place. Plus (+) on Twosome Coffee logo

means a differentiated concept of being a plus (+) on the cus-

tomers’ lives with careful concerns. In addition to deep-roasted

coffee full of true scent and flavor of its coffee beans, Twosome

Coffee is a trendy spot where you can enjoy fresh and unique

desserts such as waffle sand, cotton candy affogato, and cube

choux.

Come and visit Twosome Coffee, where you can have a delight-

ful experience, your boring daily life can be changed!

CJ FOODVILLE

coNveNieNce caFe

www.twosome.co.kr | www.cjfoodville.co.kr

China Factory is a compound word combining ‘China’ and ‘Factory’ and contains meaning of endless creation of tasty Chinese cuisine with magnificent food show.

ChInA FACTOry

Unconventional Chinese Casual Dining

China Factory is a place to eat out with joy where customers

can have a dimsum buffet, desserts, and tasty cuisines with

magnificent cooking shows. China Factory, as can be associ-

ated with its brand name, pleases customers’ senses by mag-

nificent cooking shows with fire at ‘Factory’-type open kitchen.

Also, 6 types of fragrant tea and over 50 kinds of traditional

or fusion Chinese cuisines including chicken & duck, seafood,

vegetable & salad, and beef & pork are prepared for the joy of

choice. Customers can enjoy a dimsum buffet with 15 kinds of

dimsum made on the spot by Chinese dimsum expert chefs.

CJ FOODVILLE

cHiNese restaUraNt

www.chinafactory.co.kr | www.cjfoodville.co.kr

Cold Stone Creamery is a premium ice cream shop where customer can create ‘his/her own fresh ice cream on a frozen granite stone’.

COLD STOnE CrEAMEry

Fresh and Healthy Premium Ice Cream Brand

With a concept of ‘mixing’ ice cream on a frozen granite stone

at -9oC, Cold Stone Creamery enjoys sensational popularity and

is recording the fastest growth rate in the United States. After

its first store opened in Arizona in 1988, Cold Stone Creamery

is a global premium ice cream brand with more than 1,700

stores worldwide. When customer chooses preferred ice cream

and toppings out of 10 ice creams and 40 toppings, cheerful

Cold Stone staffs will quickly mixes, which could create 11.5

million types of combination, providing a tasty ice cream ‘just

for you’.

CJ FOODVILLE

premiUm icecream

www.icoldstone.co.kr | www.cjfoodville.co.kr

Loco Curry is an unconventional curry restaurant where curry is made of selected spices.

LOCO Curry

Unconventional Curry Made of Select Spices

Loco Curry is an unconventional curry restaurant, presenting

abundant taste and flavor through various menus made by 23

spices carefully selected and blended by curry experts, deep

taste of sauce which is brewed for over 24 hours, and fresh

ingredients delivered every morning. After selecting one ‘color

and taste’ from 3 choices –deep and rich ‘brown sauce’ made

of beef broth, spicy and tasty ‘red sauce’ mixed with chilly, black

pepper, tomatoes, and cream, and nutty and tender ‘yellow

sauce’ mixed with mild spices, yogurt, apple, banana, and fresh

cream-, various toppings such as croquette, deep-fried shrimp,

pork cutlet, and squid ring are added to enjoy richer and more

unique taste. Loco Curry offers curry made by chef at an open

kitchen when it’s ordered, not simply warming pre-made curry.

CJ FOODVILLE

Welcome to tHe WorlD oF taste

www.lococurry.com | www.cjfoodville.co.kr

Cheiljemyunso, Cheil means No.1, Jemyunso means noodle shop in Korean, is a noodle restaurant that touches customers by offer-ing the best noodles, following Korean traditional noodle making method with the devotion and consideration of a master.

ChEILJEMyunSO

Noodle Making Master’s Restaurant

Cheiljemyunso is a noodle restaurant that touches customers

by offering the best noodles, following Korean traditional noo-

dle making method with the spirit and devotion of a master.

Noodle making master makes udon noodles only using flour,

water, and bay salt, ferments the noodles at the noodle-making

room at 20oC-26oC for over 24 hours, boils in a large cauldron

at an open kitchen in the store, to create a bowl of chewy,

tasty udon. Cheiljemyunso with the history and know-how

of CJ that has been producing flour for over 60 years! With

the motto of providing ‘taste that moves the heart of Kore-

ans’, bringing back all those memories and nostalgia of noodle

shops, Jemyunso in Korean, in the past, Cheiljemyunso will

establish itself as the leading noodle restaurant to introduce

Korean noodle.

CJ FOODVILLE

cHeiljemyUNso

www.cheiljemyunso.co.kr | www.cjfoodville.co.kr

The Steak House is a traditional New York style premium steak house made by VIPS.

ThE STEAk hOuSE By VIPS

Traditional New York Style Premium Restaurant

The Steak House by VIPS is a fine dining restaurant that care-

fully selects the highest grade beef and perfectly cooks the best

steak with traditional New York steak cooking method. The

Steak House by VIPS serves various traditional steaks such as

Porterhouse Steak that has both sirloin and filet mignon which

is attached on both sides of T-shaped bone and Dry-Aged Steak

with extraordinary taste and sooth tender meat by ‘drying’ the

highest grade rib eye for 2~3 weeks in an exclusive aging cooler

at an appropriate temperature and humidity. Taste the essence

of premium steak and enjoy The Steak House by VIPS where

you can feel like being at NY Manhattan!

CJ FOODVILLE

Ultimate steak experieNce

www.thesteakhouse.co.kr | www.cjfoodville.co.kr

SeafoodOcean is a seafood family restaurant where various seafood cuisines can be enjoyed in a place with freshness and natural beauty of the ocean.

SEAFOODOCEAn

Traditional Seafood Family Restaurant

SeafoodOcean provides differentiated and unique seafood cui-

sines through its new recipe and presentation method of vari-

ous, high quality seafood to maximize each of their own taste.

Various cuisines cooked by diverse, distinctive methods such as

boiling, grilling, and frying can be enjoyed and unlike other sea-

food buffet restaurants, customers can also enjoy main menu

with fresh seafood. In addition, natural ocean-themed interior

adds the joy of feeling as if customers go for a picnic in com-

fortable, cozy deep sea.

CJ FOODVILLE

seaFooD restaUraNt

www.seafoodocean.co.kr | www.cjfoodville.co.kr

Fisher’s Market is an expression of its strong will to deliver fresh seafood directly to customers.

FIShEr’S MArkET

Seafood Buffet Restaurant

Fisher’s Market is a premium seafood buffet restaurant with

a healthy menu including sushi, rolls, and salads that all age

group can enjoy.

Customers can taste both various cuisines made by chefs at an

open kitchen and buffet dishes from sushi & roll section, salad

bar, Chinese food section, fried food bar, grill section, noodle

section, donburi section, oden section, and bakery section.

With its pleasant atmosphere, friendly service, and various

amenities for family and group, Fisher’s Market is the best res-

taurant to spend valuable time with good people.

CJ FOODVILLE

seaFooD bUFFet restaUraNt

www.fishersmarket.co.kr | www.cjfoodville.co.kr

The Place is a new concept of New York style casual dining cafe where fresh and various foods can be enjoyed at a reasonable

price.

ThE PLACE

New York Style Casual Dining Cafe

The Place is a New York style casual dining cafe where 100

types of various menus such as salad, appetizer, pizza, pasta,

sandwich, waffle, cake, coffee, beer, and wine can be enjoyed

at a reasonable price in a comfortable, refined atmosphere.

The Place has established itself as an attractive spot to nearby

workers and young people with its exotic atmosphere reminis-

cent of casual restaurant in Manhattan, unconventional opera-

tion method, various menus at a reasonable price, and excep-

tional taste. Customers choose menus on the preference from

salad bar with the price set by a weight as a unit.

The Place appeals to customers with its various menus, reason-

able price, and competitive taste compared to first-class res-

taurant.

CJ FOODVILLE

NeW york style DiNiNg caFe

www.cafetheplace.com | www.cjfoodville.co.kr

VIPS BURGER is a healthy and fresh premium homemade burger made by VIPS.

VIPS BurGEr

Healthy and Fresh Premium Homemade Burger

VIPS Burger, made up of Australian beef patty full of gravy de-

veloping the know-how of premium steak house VIPS, fresh

and smooth bun baked by technical capability of TOUS les

JOURS, and fresh vegetables such as onion, tomato, pickle, and

lettuce, provides rich taste of premium homemade burger.

VIPS Original Burger consisting of homemade patty, cheddar

cheese, and fresh vegetables and VIPS Classic Burger with ba-

con and more vegetables are the most popular menus. VIPS

Burger provides fun and cheerful service with its camper-van-

shaped store.

VIPS Burger will continue to make the highest quality premium

homemade burger at a reasonable price and extend its busi-

ness.

CJ FOODVILLE

premiUm HomemaDe bUrger

www.vipsburger.co.kr | www.cjfoodville.co.kr