a exhibition proposal
DESCRIPTION
This is a project in Strategic Presentation Class, proposing a Chinese Abstract Art Exhibition in San Francisco Museum of Modern Art.TRANSCRIPT
Why San Francisco Museum of Modern Art Should Implement A Chinese Abstract Art Exhibi=on
Zhaochang He 12/14/2011
Problems
• Neglect and misunderstanding of Chinese Abstract Art
Proposal
• Implementa=on of a Chinese abstract art exhibi=on
Benefits
• Benefits for SFMOMA, Bay Area people and the art world
Agenda
Western Abstract Art
Chinese Abstract Art
The Origin of Chinese Abstract Art Is Misunderstood
Sources: "Wu Ming", form is formless: Chinese Contemporary Abstract Art, 2011
Western Abstract Art Chinese Abstract Art
Chinese Abstract Art Has Its Own Roots
• Calligraphy • Litera= Drawing • Oil Pain=ng
Pablo Picasso Les Demoiselles d'Avignon 1907 Oil on canvas
Hans Holbein the Younger The Ambassadors 1533 Oil and tempera on oak
Source: File:Hans Holbein the Younger -‐ The Ambassadors -‐ Google Art Project.jpg File:Les Demoiselles d'Avignon.jpg/wikipedia.com Pearl Lam Galleries’ documenta=on, 2011
Western
Zhang Xu ZiyanBe 714 AD Ink on rice paper
Wang Dongling An-‐Antra 2010 Ink on rice paper
Chinese
Chinese 21%
White 56%
American Indian and
Alaska Na=ve 7%
Black and African American
7% Other 9%
San Francisco Has A Large Chinese Population
Resource: San Francisco ACS Demographic and Housing Es=mates, 2009
SF Total popula=on by Race
Chinese 1%
Western(American and Europe) 81%
Africa 4%
South American 6% Other
8%
But, SFMOMA Displayed Only One Chinese Exhibition in the past 5 Years
Resource: Exhibi=on from 2006-‐2011, hep://www.sfmoma.org/
SFMOMA Exhibi=ons By Type (2006-‐2011)
“Xu Bing 22,800,000 Results” -‐-‐Google research
“Gu Wen da, Known as one of the most avant-‐garde and successful Chinese ar=sts in the interna=onal art world…” -‐-‐Global Times
“like the abstract painter Wang Dong Ling and the conceptual prankster Xu Bing, who has invented a ‘square word calligraphy’ that can be read by an English-‐speaking audience.” -‐-‐New York Times, New Works From China Command AGenBon, March 28, 2007
www.global=mes.cn, www.ny=mes.com/keyword/chinese-‐ar=sts Google research, retrieved at 12/13/2011
Their art works represent Chinese culture
Taoism
Buddhism
Tradi=onal Chinese drawing technique
Sources: "Wu Ming", form is formless: Chinese Contemporary Abstract ArtI, 2011
Sotheby’s 2011 Fall Auc?on Sales
Source: Sotheby’s press release hep://artmarketmonitor.com/2011/10/07/sothebys-‐hk-‐sales-‐hk3-‐2b-‐surpassing-‐es=mates/
Chinese Contemporary Art Generates Interests
hep://www.ny=mes.com/2011/11/10/arts/sothebys-‐contemporary-‐art-‐sale-‐totals-‐316-‐million.html
0 100 200 300 400 500 600 700 800 900 1000
Hong Kong New York
Contemporary Art Others
hep://www.sothebys.com/en/auc=ons/2011/contemporary-‐asian-‐art-‐hk0353/overview.html
USD Million
Summary • Public misconcep=on of the roots of Chinese Abstract Art
• There is only 1 Chinese art exhibi=on in past 5 years
Current Situa=on
• Implementa=on of a Chinese Abstract Art exhibi=on featuring artworks from representa=ve ar=sts
Proposal
• Generate sales • Complement of western abstract art exhibi=ons • Diversity, get support from Chinese, etc • Shaping the contemporary art world
Benefits