Greg MeyerCustomer Experience Manager, Gist

greg@gist.com(425) 442-7401

@gregatgist@grmeyer

Managing Social MediaA Few Thoughts

04/08/2023 2

Why Believe Me?

• Deep experience as a technologist• On my 7th startup• MBA and big company experience• Built a social media channel from the

ground up• Lead webinars and engage customers

daily

04/08/2023 3

Why you should not listen to me

• I’ve been a social media professional for 6 months

• No formal marketing training besides a few business school classes

• I’ve done lots of jobs in my career

04/08/2023 4

Agenda

• Too much information – Setting the Stage• Applying Management to Social Media

– Setting Goals– Measuring Results– Tools

• How to use (a few) social media tools• What’s next?

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Too Much Information

http://www.retrevo.com/content/blog/2010/03/social-media-new-addiction

04/08/2023 6

Applying Management to Social

Goals

Set goals (don’t be afraid)Make them reasonable + stretchDon’t be afraid to change them

04/08/2023 7

Applying Management to SocialResults Did anything happen?

Can you see patterns?What are potential changes?

04/08/2023 8

Applying Management to Social

Tools

When your only tool is a hammer, everything looks like a nail.

Different tools produce different results.

04/08/2023 confidential 9

Tools: Google Reader

04/08/2023 confidential 10

Tools: Gist

Getting the insights you need

04/08/2023 confidential 11

How Gist Works…

Dashboard – what I need to know about my network

Profiles – everything I need in one place

04/08/2023 15

Inside Outlook – integrated with my workflow

Tweet about this - #gistdemo

iPhone – smart, relevant information, on the go

04/08/2023 16Tweet about this - #gistdemo

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