A FINAL MASHUP…

Most of the presentations now a days are…

BORING

All we need is…

SIMPLICITY with

SMARTNESS

Beautiful FONTS

Strong VISUALS

Pleasing COLOR SCHEME

Organised TEXT

What Marketers Misunderstand AboutOnline Reviews

Understand Your INFLUENCE MIX…

Customer’s purchase decisions are affected by…

1.Prior preferences, beliefs and experiences(P)

2.Information from marketers(M)

3.Input from other people & information services(O)

the greater the shift in howconsumers gather and evaluate information about it

The closer your product is to the O-dependent end

Strategic implications of falling in O continuum

Competitive Position

Communication

Market Research

Product Segmentation

But Be careful about

Manipulation…

Frauds…

Fake reviews…

Companies should use social media, call centers, database softwares to develop strong relationships.

Created by:

Saumya GuptaNIT SuratInternship under Prof. Sameer MathurIIM Lucknow

www.IIMinternship.com