a fine food like never before

finefoodaustralia.com.au#finefood2021

The world and our industry has changed. Set to re-imagine & re-connect Australia’s food industry for the 36th year, Fine Food Australia remains the most trusted food industry event in the country. A platform for all things food and a chance to finally connect face-to-face with the right buyers.

A FINE FOOD LIKE NEVER BEFOREEXHIBITING OPTIONS

PLATINUM SPONSOR

6-9 SEP 2021ICC Sydney Darling Harbour

BE PART OF THE

MOST IMPORTANT TRADE EVENT IN AUSTRALIA THIS YEAR

Fine Food Australia is the nation’s only established tradeshow dedicated to all things food – from foodservice, hospitality and retail to bakery - which brings along with it decades of experience and proven results in matching quality trade buyers to exhibitors.

We live in a different world now. 2021 will look and feel different to any Fine Food before, but remains an unparalleled vehicle for uniting the industry – an opportunity to reignite business conversations, innovation and face-to-face connections with quality Australian decision makers.

With an extensive database of 89,000+ food professionals (55,000 of which are based in NSW), Fine Food provides you with access to the largest pool of qualified, serious buyers set to converge for four days in Sydney. You can’t afford not to be there.

2 | FINEFOODAUSTRALIA.COM.AU

93%OF EXHIBITORS CONSIDER

FINE FOOD AUSTRALIA IMPORTANT TO THEIR

BUSINESS

88%OF VISITORS ARE

LIKELY TO PURCHASE FROM AN EXHIBITOR

60%OF VISITORS HAVE SOLE OR JOINT PURCHASING

RESPONSIBILITY

LAST SYDNEY SHOW (2019)

HEADLINE STATS

24,116TOTAL VISITS

81% FROM NSW | 14% INTERSTATE

5% INTERNATIONAL

*Stats sourced from CAB Audited Fine Food Australia 2019 Post Show Report

“Amazing trade show - everything and everyone all under one roof. Be good to your business and go to Fine Food Australia. You won’t regret it.”

OWNER, BUBBLES TO A T

Peace of Mind Guarantee

We’re committed to doing right by you and while we are always working towards a COVID-safe event, we understand how things can change quickly. We are dedicated to ensuring our exhibitors, attendees and staff can do business in a COVID safe environment as we prepare for our 2021 show.

If it turns out the event in September 2021 is cancelled, we will offer a transfer of your booking to another show, or a full refund of all payments made. Refer to T&C’s in your stand contract.

50 LEADSGENERATED ON AVERAGE PER EXHIBITOR

84%SATISFIED OR VERY SATISFIED WITH THE QUALITY OF VISITORS

86%WERE SATISFIED WITH MEETING THE RIGHT BUYERS

WHY EXHIBIT IN 2021? If there was ever a time to exhibit, its now. The industry is recovering, and the current global challenges affecting the food scene present a strong opportunity to secure new business, as buyers’ source innovative products to meet the changing demands of consumers and different financial challenges.

EXHIBIT THIS YEAR TO:• Meet quality decision makers

hungry for solutions after 2 years without a large food trade event in Sydney

• Demonstrate your products to buyers looking for the latest solutions to meet a changed consumer demand

• Showcase how your solutions can support growth and innovation in the industry

• Raise brand awareness at the leading food show in Australia

• Be part of something bigger as the industry is finally able to re-connect an inspire one another to continue rebuilding

• Align your brand with major bellwethers who don’t miss exhibiting at Fine Food

• Take advantage of this years opportunity to meet a targeted Australian buying audience craving innovation and efficient solutions


The Power of ExhibitionsA message from Diversified Communications, organiser of Fine Food Australia.

We understand the importance of events like ours in supporting business and economic growth, and we are going above and beyond to be expo ready. Exhibitor and attendee safety always has been, and always will be, our top priority. Planning is constantly underway to ensure that Fine Food Australia and all our exhibitions are delivered in a safe and controlled environment, within COVID-19 government guidelines, whatever they are at the time of the event.

Lead Capture Tool

Scan, qualify and track leads straight from a personal device on your stand, at no extra cost. Accelerate your sales with this easy-to-use lead capture system, included in your stand package.

Leads can be instantly accessed via the app or exported at any time post event. You’ll be able to rank and qualify your leads with custom questions so you can follow-up high priority prospects first.

NEW IN 2021

WHAT OUR EXHIBITORS THINKSYDNEY 2019

OUR VISITORSMore than ever before, the quality of the visitors to Fine Food Australia is so important. The Fine Food team is fully committed to targeting and attracting the right buyers, from the right businesses through our extensive and proven industry reach, to ensure a successful event for you in this new dynamic.

4%

Bakery/Patisserie

36%

General Food TOP INDUSTRY

SECTORS

52%

Foodservice

Café/Coffee Shop/Tea Room

Catering

Bar/ Club/ Venue

Foodservice Distributor

Aged Care & Health Care

Hotels/ Pubs

Education & Training

Liquor

Pizzeria

Restaurant

Association / Government / Media/Agency

Food Consultant / Food Broker

Food Importer / Exporter

Food Safety & Handling

Manufacturing

Wholesaler

8%

Retail

Butcher/Deli/Gourmet Store

Fast Food / Quick Service

Independent Food Store

Retail Distributor

Supermarket/Convenience Store/Department Store

93%SAID FINE FOOD AUSTRALIA IS

IMPORTANT TO THEIR BUSINESS

$135,149 AVERAGE SPEND PER VISITOR

WITH EXHIBITORS

60%OF VISITORS HAVE SOLE OR JOINT

PURCHASING RESPONSIBILITY

4HR 58MINS

DWELL TIME

SYDNEY 2019

VISITOR HIGHLIGHTS

24,116TOTAL VISITS

81% FROM NSW | 14% INTERSTATE

5% INTERNATIONAL

Fine Food Australia Engaged Database:

89,000 FOOD PROFESSIONALS

84,000 IN AUSTRALIA

55,000 IN NSW


32%Food Creators (Exec Chefs, Head Chefs,

Chefs, Cooks, Pâtissier, Baker etc.)

45%Owners/Managers

15%Sales/Marketing Operations

8%Education & Training

*Stats sourced from CAB Audited Fine Food Australia 2019 Post Show Report Attendee data

“Fine Food Australia is an excellent opportunity to put your food brand in front of a huge cross section of the industry whilst also giving you the opportunity to speak with alternative suppliers and similar businesses.”

MICHAEL HAYMAN, DIRECTOR FENGLEHORN PTY LTD

Top Visiting Companies:

7/11

Accor Hotels

Aldi

ALH Group

ANZ Stadium

Bidfood

Campbell Arnott’s

Chin Chin Sydney

Club Mudgee

Chef’s Hat

Coles

Compass Group

Costco

Crown Melb

Dnata Catering

Delaware North

Edgewater Dining

Gosford RSL

Hello Fresh

Hunter Valley Chocolate Co

Hungry Jacks

IGA

IKEA

I Love Dumplings

Mad Mex

Merivale

Park Hyatt

PwC

QT Restaurant

QTHC Restaurant

RACV Group

Rockpool Group

Sofitel Hotel

Star City

Woolworths

5 | FINEFOODAUSTRALIA.COM.AU *Job title, Industry and Product Interest stats sourced from Fine Food Australia 2019 Post Show Report

Catering & Hospitality Equipment

Coffee

Convenience Foods

Dairy

Drinks & Liquor

Food Technology

Foodservice Products

Free-from, Natural & Organic Food

Gourmet Food

Meat, Seafood & Poultry

Packaging

Retail Equipment & Products

Waste & Sustainability

Looking For Products:

The only trade show in Australia

whose attendance numbers are

independently audited

INDUSTRY REACH LIKE NO OTHERExhibiting at Fine Food Australia is more than just a stand. Our in-house marketing team are experienced marketers with the knowledge to maximise channels to reach a targeted audience of qualified buyers.

Free Tools for Exhibitors

Fine Food will provide you with resources and tools to help promote your presence at the show:

Digital visitor invites

Social Media posts & assets to share through your own channels

Digital Banners & Email Signatures

Bespoke options – speak to your Client Manager

Exhibitor Marketing Package

Included in your stand package as part of Fine Food, your exhibitor marketing package further supports the ROI of exhibiting in 2021, including:

WEB:• Company name

• Stand number

• 50 word description

• Contact information

• Company logo

• Web hyperlink

• Product categories index x 5

• Product profile (description and picture) x 5

• Social media links

DIGITAL EVENT APP:• Company name

• Stand number

• 50 word description

• Contact information

• Company logo

• Web hyperlink

• Documents

• Social media linksWant to explore more

Digital Options 365 Days a Year?

Look into our Digital & Product Directory

Opportunities.6 | FINEFOODAUSTRALIA.COM.AU

Exhibit and gain the benefits of targeted industry exposure through:

Trade and Media Partnerships

Including Broadsheet, Baling Business, Hospitality Magazine, Retail World and more

Email Campaign

Targeted and segmented email campaign to tens of thousands of contacts

Social Media Exposure

21,000+ Combined Social Media Community

Publicity

A professional PR agency focused on maximising audience reach

Partners & Supporters

Comms and information distributed through a network of industry associations and sponsors

Telemarketing

Speaking to hundreds of buyers a week!

EXHIBITING OPTIONS


COFFEEDRINKS FOOD

TALKING SHOP

TALKING TRENDS

HOSPITALITY & RETAIL TECH

PACKAGING

MEAT & SEAFOOD

CATERING EQUIPMENT

TASTE OF AUSTRALIA

BAKERY

FREE FROM / ORGANIC /

NATURAL / FRESH

DAIRY

FRONT OF HOUSE

EXITENTRY ENTRY

SYDNEY2021

Space $610 per m2 + GST

Shell Scheme $675 per m2 + GST

Walk On Package $745 per m2 + GST

3 x 3 – 9M $6,080 $6,665 $7,295

3 x 6 – 18M $11,570 $12,740 $14,000

3 x 9 – 27M $17,060 $18,815 $20,705

6 x 6 – 36M $22,550 $24,890 $27,410

15 x 3 – 45M $28,040 $30,965 $34,115

6 x 9 – 54M $33,530 $37,040 $40,820

6 x 12 – 72M $44,510 $49,190 $54,230

STAND RATES

NEST

LE G

OLDE

N CH

EFS

HAT

GREATAUSSIE

PIE COMP

BAKE SKILLS

ARTISAN BAKERY

INNO

VATI

ONS

IN P

ATIS

SERI

EST

AGE

ACF

ASCA COFFEE

CHAMPIONSHIPS

STRAIGHT TO THE

SOURCE

* Stand package price includes exhibitor marketing package and public liability insurance

* Corner Loading - $250 +GST charge applies per corner (2 x corner maximum cost)

* Additional Stand Size options available

* All prices are AUD & excl. GST

Speak to a Fine Food Team Member about exhibiting in 2021:

Jacqui Summerhill Key Account Manager +61 3 9261 4533

Holly Burgess Client Manager +61 3 9261 4512

Jerrie Vise Client Manager +61 3 9261 4695

CONTACTTHE TEAM

finefoodaustralia.com.au#finefood2021

2019 Show Partners

2019 Show Feature Partners

Talking Shop Stage Sponsor

Innovations in Patisserie Stage Sponsor

Innovations in Patisserie equipment sponsor

FCSI Innovation Kitchens supported by

Mastering the Art Sponsors

SPONSORS & PARTNERSPLATINUM SPONSOR

6-9 SEP 2021ICC Sydney Darling Harbour