a girlfriend's guide to social media: alpha kappa alpha 2015 leadership seminar
TRANSCRIPT
A Girlfriend’s Guide to Social Media
Maria Benson & LaTricia Woods @MariaBenson @LTWoods
Dorothy Buckhanan WilsonInternational PresidentAlpha Kappa Alpha Sorority, Incorporated
2015 Leadership Seminar
Your Presenters Maria Benson:
Silver Star Delta Beta Omega Chapter
LaTricia Woods: 20 years Delta Beta OmegaChapter
Objectives Explain the power of social
networking
Provide the benefits of social media
Discuss the cons: when social media gets ugly
Differentiate how to manipulate social media instead of being manipulated by social media
The Importance of Social Media●Professional Value●Information●Business Opportunities●Non-Profit Engagement
Social Media & Alpha Kappa Alpha
Social Media & Alpha Kappa Alpha
Social Media & Alpha Kappa Alpha
Social Media & Alpha Kappa Alpha
Social Media & Alpha Kappa Alpha
Social Media & Alpha Kappa Alpha
Twitter: @AKAIntPresInstagram: @AKAIntPresLinkedIn: Dorothy Buckhanan Wilson
Facebook: www.facebook.com/akasorority1908Twitter: @AKASorority1908Instagram: @AKASorority1908
Social Media Basics
Handle(noun)
Refers to your account name – often preceded by the @symbol; example, our Twitter handles
are @MariaBenson and @LTWoods.
Social Media Basics
Profile(noun)
Short bio or description used as an introduction in social media.
Social Media Basics
Post(noun)
Information shared or updated via a social media platform, i.e. Facebook, Twitter, a blog,
etc.
Social Media Basics
Hashtag (noun)
Any word or phrase immediately proceeded by the # symbol. Hashtags are used as identifiers or
markers to make posts, photos, or videos searchable.
Getting Started
Girlfriend RulesGirlfriend Dos
(Do these things and we’ll have no problems)
Girlfriend Don’ts(Do these things and we will unfriend you and
we’re not playing)
Facebook: Friend or Foe
DosEngage Me
(Let’s be friends)
Don’tsOversharing
Facebook: Friend or Foe
Facebook: Friend or Foe
Facebook: Friend or Foe
Facebook: Friend or Foe
Twitter: The Tweet Will Set You FreeBefore you get started you have to know a little about the language.tweet (noun): A message posted via Twitter
containing 140 characters or less.tweet, tweeting, tweeted (verb): Posting a
message via Twitter.@username (noun): Always
preceded by the @ symbol – @mariabenson.
Twitter Ling (cont’d)There are no twits or tweekers # (noun): Any word or phrase immediately
proceeded by the # symbol. follow (verb): Subscribing to a particular Twitter
feed is call following. Anyone can follow or unfollow anyone else at any time.*
DosRemember the 80-20 Rule
Don’tsKeep your feelings in check
Twitter: The Tweet Will Set You Free
The Anatomy of a TweetThe Anatomy of a Tweet
1 2]
3] 4
5
6
7
8
1. Profile picture2. Twitter account name3. Twitter @username4. Tweet timestamp/date5. Tweet text6. Links7. Hashtags8. Tweet actions
Instagram: A Picture is Worth 1,000 Words
Instagram: A Picture is Worth 1,000 Words
Instagram: A Picture is Worth 1,000 Words
DosSell your photos
(hashtags)
Don’tsTo Selfie Share or not to Selfie Share
… that is the question
LinkedIn: Your Digital Rolodex
LinkedIn: Your Digital Rolodex
LinkedIn: Your Digital Rolodex
LinkedIn: Your Digital Rolodex
DosPerfect the Profile
Don’tsDon’t Chase Recommendations
Google+: The New Hangout
Google+: The New Hangout
Google+: The New Hangout
Google+: The New Hangout
DosEmbrace the Circles of your Life
Don’tsDon’t Sleep on Google+
The Bad and the Good
Questions?
Maria Benson [email protected]
Twitter: @MariaBensonInstagram: @MariaBaileyBensonGoogle+: +MariaBaileyBenson
Twitter: @LTWoodsInstagram: @LTWoodsGoogle+: +LaTriciaWoods
LaTricia Woods