Fall / Winter 2015 Men’s Sportswear ForecastChristopher Wakefield

If being alive is just to surviveI’d choose to drown in the turbulent seas

A glacial pace comes to an endAnd it brings on the floods that are the truest of tests

* * *“Glacial Pace”

Converge

* Male* 25 - 35 years old* Post-secondary graduate* Full-time professional* Earning over 40k* Lives in urban city center* Shops for clothing frequently* Technology fluent* Active lifestyle* Well-developed personal style* Fashion conscious* Creative* Trendsetter & early-adopter* Affinity to subcultures: Cycling & fixed-gear Hip-hop Metal & punk Motorcycle* Appreciates design, details, finish and local manufacturing

Photo by Dosnoventa

TargeT MarkeT

Emerging from uncertainty and restriction, a glacial pace gives way to a torrent of new imagination.

Global influences converge through creative retellings of the classic and timeless.

Technology spurs rapid advancements in fabrics and printing.

Sportswear gives way to conscious lifestyle.

Lifestyle breeds aesthetic.

Bleak becomes hope.

Beyond the pale.

A new pace.

Move.

Mood

Emerging from a cool palette into warmer, natural tones for an artificial environment.

Star White11-4202 TCX

Ether14-4506 TCX

Caviar19-4006 TCX

Grape Wine19-2315 TCX

key Colours

Synthetic Technical Fabrics Digital Sublimation Printing

NeopreneLeather & Wool

3MTM Reflective Material

O l d - w O r l d t e x t i l e s cOme tOgether with

t e c h n i c a l s y n t h e t i c

f a b r i c s

and digital design.

TexTiles

Coca Cola Clothing Hood By Air Shaun SamsonHEAD Black by BumsukspOrtswear fOundatiOn

high fashiOn design streetwear attitude

Panels, colour blocks, monochromatic texture, juxtaposition of fit, layering, minimalism meets graphic, bright meets subdued, sportswear redefined.

The look

inspiraTion

resourCeshttp://designtaxi.comhttp://dosnoventabikes.comhttp://four-pins.comhttp://gastowngazette.comhttp://harley-davidson.comhttp://highsnobiety.comhttp://hovenring.comhttp://hypebeast.comhttp://lockedcog.comhttp://lordsofgastown.cahttp://nytimes.com/2013/11/21/fashion/the-return-of-logo-culture-in-fashion.htmlhttp://pedalconsumption.comhttp://rideapart.comhttp://shopouroboros.comhttp://stylesight.comhttp://sxc.huhttp://thecolorswatch.comhttp://thefancy.comhttp://tumblr.comhttp://vimeo.com/60827020http://wwd.com/menswear-news/fashion/thom-browne-branching-out-7284791