Workplace Partnership for Life, U.S. Department of Health & Human Services

A Grand Challenge for the Workplace Partnership for Life

12 Weeks of Giving

Workplace Partnership for Life, U.S. Department of Health & Human Services

Enrollment : through Nov. 17

Actions:• Organize a 12 Weeks of Giving team

• Review your Workplace Partner lists

• Target 10-15 partners with the largest number of employees

• Identify “low-hanging fruit”

• Customize and utilize web banners, fact sheet, PowerPoint template

• Complete and submit your enrollment form

Workplace Partnership for Life, U.S. Department of Health & Human Services

Communicate the opportunity

Actions:• Send letter or email blast

• State your goal and intent

• Make BOLD requests – “Give 5 – Save Lives” and viral email campaign

• Use state data and personal appeal

• Make BOLD offers – provide materials and support to Workplace Partners

• Secure commitments, recognize participants, and follow-up with all partners

Workplace Partnership for Life, U.S. Department of Health & Human Services

Tools & Resources

• Implementation guide and timeline for OPOs and DLA affiliates

• Implementation guide for Workplace Partners

• PPT template

• Web banner

Workplace Partnership for Life, U.S. Department of Health & Human Services

Customized Web Banners

• Download 12 Weeks web banner – use Akoya “pass-through” or your own website

– Visit www.akoyaonline.com/wpfl

– Click on “Web banners” link

– Choose banner, copy HTML code

– Change first web address (above in red), and paste new code onto your website (your web designer or administrator can help).

<a href="http://www.akoyaonline.com/wpfl/shareyourlife.htm" target="_blank"><img src="http://www.akoyaonline.com/wpfl/images/HHS_donatelife_Leader.jpg" alt="12 Weeks of Giving - Register now to be an organ & tissue donor." width="728" height="90" border="0"></a>

Workplace Partnership for Life, U.S. Department of Health & Human Services

Customized Web Banners

Workplace Partnership for Life, U.S. Department of Health & Human Services

Measurement

• Establish and report your DSA baseline and goal

• Customize and implement your measurement strategy (online or donor cards – www.donatelife.net)

• Share initial results with HRSA and Akoya• Complete and send results reports• Communicate results with partners, media,

board, volunteers, and staff