a guide to chinese search engines for marketing
DESCRIPTION
This simple guide explains the different WeChat public accounts: business and personal. What documents do you need to set up a business public account and personal public account? What can the different public accounts do? What's the difference between a service account and a subscription account? All these questions are answered in this short and simple presentation.TRANSCRIPT
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A Guide to WeChat’s Public Accounts Marketing System
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A Guide to WeChat’s Public Accounts Marketing System
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In the space of 3 years WeChat has become China’s most popular instant messaging app
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In the space of 3 years WeChat has become China’s most popular instant messaging app
But WeChat is more. It’s IM, e-commerce, gaming, banking and marketing platform
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WeChat launched the public accounts marketing system two years ago in 2012
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WeChat launched the public accounts marketing system two years ago in 2012
Since then many brands have been exploring how WeChat can be used for marketing
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There are 5.8 million WeChatpublic accounts
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There are 5.8 million WeChatpublic accounts
Even the CCP have set up an account
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There are 5.8 million WeChatpublic accounts
Even the CCP have set up an account
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WeChat has 438 million monthly active users mostly in China
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WeChat has 438 million monthly active users mostly in China
Whatsapp has 600 million monthly active users all around the world
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Public accounts
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There are two different types of public account: business and personal
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There are two different types of public account: business and personal
If you’re thinking of setting up an account it’s important to know what the differences are
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Business
To register a business public
account you must have a Chinese business license
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Business
To register a business public
account you must have a Chinese business license
Personal
To register a personal public
account you have to use a Chinese ID
number
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Business
A business public account will
become active after 7 working days
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Business
A business public account will
become active after 7 working days
Personal
A personal public account takes up to 7 working days to
become active
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Business
A business public account can set up
a service account or subscription
account
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Business
A business public account can set up
a service account or subscription
account
Personal
A personal public account can only
set up a subscription
account
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What is the difference between a subscription and service account?
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What is the difference between a subscription and service account?
There are two types of account that can be found in the ‘Official Account’ menu
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The different accounts are both in the same menu. Previously they were in separate menus
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The different accounts are both in the same menu. Previously they were in separate menus
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With a subscription account you can send one message every 24 hours to your followers
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With a subscription account you can send one message every 24 hours to your followers
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With a service account you can send one message every week to your followers
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With a service account you can send one message every week to your followers
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A service account also allows you to customize the menu in the public account platform
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A service account also allows you to customize the menu in the public account platform
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The WeChat public accounts system has really caught the attention of marketers
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The WeChat public accounts system has really caught the attention of marketers
There are so many ways the public accounts can be used with a little imagination
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If you have some ideas and are thinking of setting up a WeChat public account then contact us:
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• Nanjing Marketing Group Website
• Nanjing Marketing Group LinkedIn
• Nanjing Marketing Group Google+
• Nanjing Marketing Group Facebook
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