a guide to content writing
DESCRIPTION
Let’s paint a picture. You just had a terrific new website built for you (even if you didn’t go with Dino Enterprise, we don’t judge). However, the web designer is so good at their job, they don’t know yours! For web designers, content is the part that is often not included for this reason alone. Think About it Like This You have an accounting firm and you have a website that is just built. If you want the designer to write the content, it may look too standard like this: “We are accountants that specialize in the South Jersey area and we care about our customers. We use various softwares and have many employees working for you.” Boring right? Not only boring, but it’s short and generic. Writing Content yourself adds that personal feel and trust factor for your brand. With 998765432123456789 websites out there, why should someone choose you? Advice for Writing Content 1. Put your most important and Valuable Content First People online are looking for the quickest answer possible. If the takeaway information is not right in front of them, I guarantee they won’t spend time looking for it. People want answers fast because they’re always on the go these days. Most of your readers may come from their mobile device, and this audience is only getting larger. 2. Be Straight Forward Don’t beat around the bush if you want someone to take an answer. Embellishments are not good when writing for your website. 3. Don’t write for Search Engines, Write for People While search engines will be the ones ranking your work (like a teacher grading a test) what you say is ultimately written for people. While you shouldn’t use big words because people aren’t searching them, you should still write for people (someone is more likely to use the word “many” than “ubiquitous” while searching for things online). 4. Include Personal Pictures and Photos of your Work When choosing someone to redo your kitchen, you will need to see their work. Don’t just have a gallery, include these pictures in your About Us Page, Services Page, and Blog posts. 5. Don’t hide your Important Content If you want someone to buy a coat on your website, give them every opportunity. Even your blogs should have call to actions that allow the visitor to buy that item or make that phone call. 6. Stay Relevant Stay on topic. Visitors aren’t reading every word unless they’re REALLY interested. 7. Proofread your Articles There is nothing more off-putting to a new visitor on your website than spelling errors. I have not gone with companies countless times because of spelling errors in emails and brochures. Sometimes, I won’t focus on the content is a word is spelled wrong. I’ll keep reading, but my mind will still be thinking of that misspelling. Remember, just because there are no red underlined words, doesn’t mean it is grammatically correct. 8. Write withTRANSCRIPT
A Guide to
Writing Content
From Dino
Let’s paint a picture.
You just had a terrific new website built for you
(even if you didn’t go with Dino Enterprise, we don’t judge).
You just had a terrific new website built for you
Congrats on your
website!!!
However, the web designer is so good at their job,
that they didn’t have time to learn yours!
However, the web designer is so good at their job,
For web designers, content is the part that is
often not included for this reason alone.
Think about it like this…
You just had a website built for your accounting firm.
If you want the designer to write the content, it may look too standard like this:
You just had a website built for your accounting firm.
If you want the designer to write the content, it may look too standard like this:
You just had a website built for your accounting firm.
“We are accountants that specialize in the South Jersey area and we care about our
customers. We use various software’s and have many employees working for you.”
Boring,
Boring,Right?
Not only boring,
but it’s short and generic too.
Not only boring,
but it’s short and generic too.
Writing Content yourself adds that personal feel and trust
factor for your brand.
Not only boring,
The question your website should answer is, with all the other sites out there,
The question your website should answer is, with all the other sites out there,
why should someone choose
you?
If you’re having a hard time coming up with original content,
If you’re having a hard time coming up with original content,
Here is some advice from our
experts:
1.Put your most important and Valuable Content First
People online are looking for the quickest answer possible.
People online are looking for the quickest answer possible.
If the takeaway information is not right in front of them, I guarantee they won’t spend time looking for it.
Most of your readers may come from their mobile device,
Most of your readers may come from their mobile device,
and this audience is only getting larger.
2.Be
Straight Forward
Don’t beat around the bush if you want someone to take an answer.
Don’t beat around the bush if you want someone to take an answer.
(Embellishments are not good when writing for your website.)
3.Write for
People, Not Search Engines
While search engines will be ranking your work
While search engines will be ranking your work
(like a teacher grading a test)
While search engines will be ranking your work
what you say is ultimately written for people.
(like a teacher grading a test)
4.Include Personal
Pictures and Photos of your
Work
When choosing someone to redo your kitchen, you would want to
see their work, right?
But don’t limit photo’s to just a gallery;
include images in your About Us Page, Services Page, and Blog posts!
But don’t limit photo’s to just a gallery;
5.Don’t hide
your Important
Content
If you want someone to buy a coat on your website,
If you want someone to buy a coat on your website,
give them every opportunity.
Even your blogs should have call to actions that allow the
visitor to buy that item or make that phone call.
6.Stay
Relevant
Stay on topic.
Visitors aren’t reading every word unless they’re
really interested.
Stay on topic.
Proofread your Articles
7.
There is nothing more off-putting to a new
visitor on your website than spelling errors.
They may keep reading,
They may keep reading,
but their mind will still be thinking of that misspelling.
Remember,
just because there are no red underlined words, doesn’t mean it
is grammatically correct.
Remember,
Write with your Customers in Mind
8.
Write things your current customers always ask.
Write things your current customers always ask.
A good idea would be a FAQ (frequently asked questions) page.
This will allow people to not only be informed,
This will allow people to not only be informed,
but also not waste your time when they call you.
You want them to have all the answers before
they call, so you can focus on making the sale.
Use Large Headings
9.
These headings allow people to skim the article and look at the
parts they want to read.
(How many of you actually read the first few slides?
(How many of you actually read the first few slides?
It’s okay, remember, we don’t judge)
One of these topics may stick in your mind and you will think Dino next time you need content help
Remember, Most People Will Never Read All of your
Content
10.
The reason we write is to inform people so they can
have all the facts they need before they make a
decision.
People will distrust a website that has little to no content.
They won’t want to engage with the brand at all if it looks
like they won’t answer.
People will distrust a website that has little to no content.
BONUS Crash Course;
BONUS Crash Course;
The 5 pages every website needs:
1. About us
Call it something specific like Learn our History1. About us
Call it something specific like Learn our History1. About us
2. Services
Call it something specific like Learn our History1. About us
2. Services Then have multiple pages
devoted to each specific service you offer. This is great for SEO
Call it something specific like Learn our History1. About us
3. Contact Us
2. Services Then have multiple pages
devoted to each specific service you offer. This is great for SEO
Call it something specific like Learn our History1. About us
3. Contact Us
2. Services Then have multiple pages
devoted to each specific service you offer. This is great for SEO
Include a map of your location and information
4. Gallery
4. Gallery Separate your work into relevant categories
5. Why Choose US
4. Gallery Separate your work into relevant categories
5. Why Choose US
4. Gallery Separate your work into relevant categories
This page demonstrates your unique selling proposition and helps you stand out
Don’t worry! If you still aren’t feeling up to the task, Dino Enterprise has professional writers on staff that
will come to the rescue!
To find out more, give us a call at
(856) 438-0005
Or visit us online!
www.DinoEnterprise.com